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food Marketing - Technology 1/2023

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Packaging<br />

Artisan Pork Snacks Packs Win US<br />

Consumer Hearts<br />

Benestar Brands benefits from efficient collaboration with tna solutions<br />

tna solutions worked in collaboration<br />

with the US pork snack company<br />

Benestar Brands to develop a highly<br />

efficient processing and packaging<br />

line for its bespoke rinds and cracklins.<br />

Installed in 2019, the complete solution<br />

from tna matched Benestar Brands’<br />

ethos of delivering extremely satisfying<br />

products perfectly. The new line helped<br />

Benestar Brands improve its product<br />

quality tenfold, while significantly<br />

reducing energy use and enhancing<br />

efficiency.<br />

“tna solutions has been a fantastic<br />

partner throughout the process,”<br />

commented Jose Gomez, Chief<br />

Technical Officer at Benestar Brands.<br />

“The company’s experts have a deep<br />

understanding of our industry, while<br />

being open to listening to our specific<br />

challenges and finding out-of-thebox<br />

solutions. The accommodation<br />

of our specific needs, from footprint<br />

restrictions and frying demands to<br />

intricate seasoning, helped facilitate<br />

our partnership with tna and develop<br />

an excellent product to satisfy every<br />

pork fan.”<br />

From feeding to baggers –<br />

complete line solution<br />

Working collaboratively since 2005,<br />

Benestar Brands and tna’s engineers<br />

have developed the world’s most<br />

advanced approach to pork rind<br />

manufacturing. Every piece of the<br />

process, from feeding & frying to<br />

distribution systems & packaging, is<br />

optimized to ensure better products and<br />

a faster return on investment. The tna<br />

batch-pro 12 frying technology reduces<br />

rejects to less than 3%, while unique fryer<br />

design minimises oil use, contributing to<br />

product and material savings.<br />

In addition, the tna batch-pro 12 fryer<br />

system provides direct-fire heating for<br />

improved energy efficiencies and lower<br />

operating costs, while the accurate<br />

and flexible tna intelli-flav® OMS 5.1<br />

seasoning system allows for consistent<br />

coverage without costly ingredient<br />

losses, further contributing to a healthy<br />

bottom line. Last but not least, the tna<br />

robag® 3e, high-performance vertical<br />

form fill and seal (VFFS) packaging<br />

system enabled Benestar Brands to<br />

efficiently pack both pork rinds and<br />

cracklins on the same line at a high<br />

speed.<br />

“I have witnessed tna’s cutting-edge<br />

approach to innovations first-hand,”<br />

Gomez continued. “The company is a<br />

technological trailblazer, outperforming<br />

other suppliers on the market. What’s<br />

more, the partnership doesn’t stop there.<br />

tna’s exceptional training program and<br />

remote support ensures staff receive<br />

detailed instruction from an industry<br />

expert – something other vendors can’t<br />

deliver.”<br />

Quality first<br />

With a wide portfolio of natural, proteinrich<br />

and keto-friendly snacks, Benestar<br />

Brands puts specific emphasis on<br />

delivering consistently high product<br />

quality to its loyal customer base.<br />

Investing in tna technology has helped<br />

the company to extend snack shelf life,<br />

while improving the quality with an eye<br />

on continuous improvement.<br />

tna was involved in the optimization<br />

of processing and packaging from the<br />

outset, with the pork rinds and cracklins<br />

being fully tested at its technical<br />

centrer facility in Texas, U.S., prior to<br />

the equipment purchase. The toughest<br />

products were put to the test to ensure<br />

a consistent texture, seasoning and<br />

flavor. tna provided guidance and<br />

technical support throughout the entire<br />

manufacturing process, ensuring the<br />

product could be brought to market<br />

quickly and efficiently.<br />

“Our partnership with Benestar Brands<br />

has been very exciting and has fuelled<br />

the engineering innovation of our team,”<br />

says Adam Holloway, tna Regional<br />

Sales Manager, North America. “Pork<br />

rinds have very different product<br />

characteristics to traditional snacks<br />

we have been working with, such as<br />

potato and tortilla chips. We brought<br />

the years of processing experience<br />

in terms of treating <strong>food</strong> products<br />

in oil baths, while Benestar Brands<br />

contributed specific application<br />

knowledge – two key ingredients for a<br />

successful outcome.”<br />

Resource efficiency<br />

Achieving efficiency gains and reducing<br />

environmental impact were high on<br />

the agenda for Benestar Brands when<br />

selecting a new production line, driven<br />

by regulatory changes and increasing<br />

pressures from retailers and consumers.<br />

tna helped Benestar Brands to replace<br />

direct heating with heat exchanger<br />

technology, reducing energy use in the<br />

most energy intensive process – frying.<br />

tna installed a LO NOx burner, reducing<br />

harmful nitrogen oxides (NOx) emissions<br />

and helping the company comply with<br />

Californian regulatory requirements.<br />

Thanks to its three-stage oil filtration<br />

system, the continuous frying technology<br />

from tna ensures efficient oil<br />

management and turnover, eliminating<br />

the need to discard oil on a daily basis<br />

after every single production run, saving<br />

costly material. The new fryer also lowers<br />

fatty acids levels, enabling nutritionally<br />

appealing, consistent end-product that<br />

tastes great and has a desirable color<br />

and texture.<br />

34<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • February <strong>2023</strong>

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