food Marketing - Technology 1/2023
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Packaging<br />
Artisan Pork Snacks Packs Win US<br />
Consumer Hearts<br />
Benestar Brands benefits from efficient collaboration with tna solutions<br />
tna solutions worked in collaboration<br />
with the US pork snack company<br />
Benestar Brands to develop a highly<br />
efficient processing and packaging<br />
line for its bespoke rinds and cracklins.<br />
Installed in 2019, the complete solution<br />
from tna matched Benestar Brands’<br />
ethos of delivering extremely satisfying<br />
products perfectly. The new line helped<br />
Benestar Brands improve its product<br />
quality tenfold, while significantly<br />
reducing energy use and enhancing<br />
efficiency.<br />
“tna solutions has been a fantastic<br />
partner throughout the process,”<br />
commented Jose Gomez, Chief<br />
Technical Officer at Benestar Brands.<br />
“The company’s experts have a deep<br />
understanding of our industry, while<br />
being open to listening to our specific<br />
challenges and finding out-of-thebox<br />
solutions. The accommodation<br />
of our specific needs, from footprint<br />
restrictions and frying demands to<br />
intricate seasoning, helped facilitate<br />
our partnership with tna and develop<br />
an excellent product to satisfy every<br />
pork fan.”<br />
From feeding to baggers –<br />
complete line solution<br />
Working collaboratively since 2005,<br />
Benestar Brands and tna’s engineers<br />
have developed the world’s most<br />
advanced approach to pork rind<br />
manufacturing. Every piece of the<br />
process, from feeding & frying to<br />
distribution systems & packaging, is<br />
optimized to ensure better products and<br />
a faster return on investment. The tna<br />
batch-pro 12 frying technology reduces<br />
rejects to less than 3%, while unique fryer<br />
design minimises oil use, contributing to<br />
product and material savings.<br />
In addition, the tna batch-pro 12 fryer<br />
system provides direct-fire heating for<br />
improved energy efficiencies and lower<br />
operating costs, while the accurate<br />
and flexible tna intelli-flav® OMS 5.1<br />
seasoning system allows for consistent<br />
coverage without costly ingredient<br />
losses, further contributing to a healthy<br />
bottom line. Last but not least, the tna<br />
robag® 3e, high-performance vertical<br />
form fill and seal (VFFS) packaging<br />
system enabled Benestar Brands to<br />
efficiently pack both pork rinds and<br />
cracklins on the same line at a high<br />
speed.<br />
“I have witnessed tna’s cutting-edge<br />
approach to innovations first-hand,”<br />
Gomez continued. “The company is a<br />
technological trailblazer, outperforming<br />
other suppliers on the market. What’s<br />
more, the partnership doesn’t stop there.<br />
tna’s exceptional training program and<br />
remote support ensures staff receive<br />
detailed instruction from an industry<br />
expert – something other vendors can’t<br />
deliver.”<br />
Quality first<br />
With a wide portfolio of natural, proteinrich<br />
and keto-friendly snacks, Benestar<br />
Brands puts specific emphasis on<br />
delivering consistently high product<br />
quality to its loyal customer base.<br />
Investing in tna technology has helped<br />
the company to extend snack shelf life,<br />
while improving the quality with an eye<br />
on continuous improvement.<br />
tna was involved in the optimization<br />
of processing and packaging from the<br />
outset, with the pork rinds and cracklins<br />
being fully tested at its technical<br />
centrer facility in Texas, U.S., prior to<br />
the equipment purchase. The toughest<br />
products were put to the test to ensure<br />
a consistent texture, seasoning and<br />
flavor. tna provided guidance and<br />
technical support throughout the entire<br />
manufacturing process, ensuring the<br />
product could be brought to market<br />
quickly and efficiently.<br />
“Our partnership with Benestar Brands<br />
has been very exciting and has fuelled<br />
the engineering innovation of our team,”<br />
says Adam Holloway, tna Regional<br />
Sales Manager, North America. “Pork<br />
rinds have very different product<br />
characteristics to traditional snacks<br />
we have been working with, such as<br />
potato and tortilla chips. We brought<br />
the years of processing experience<br />
in terms of treating <strong>food</strong> products<br />
in oil baths, while Benestar Brands<br />
contributed specific application<br />
knowledge – two key ingredients for a<br />
successful outcome.”<br />
Resource efficiency<br />
Achieving efficiency gains and reducing<br />
environmental impact were high on<br />
the agenda for Benestar Brands when<br />
selecting a new production line, driven<br />
by regulatory changes and increasing<br />
pressures from retailers and consumers.<br />
tna helped Benestar Brands to replace<br />
direct heating with heat exchanger<br />
technology, reducing energy use in the<br />
most energy intensive process – frying.<br />
tna installed a LO NOx burner, reducing<br />
harmful nitrogen oxides (NOx) emissions<br />
and helping the company comply with<br />
Californian regulatory requirements.<br />
Thanks to its three-stage oil filtration<br />
system, the continuous frying technology<br />
from tna ensures efficient oil<br />
management and turnover, eliminating<br />
the need to discard oil on a daily basis<br />
after every single production run, saving<br />
costly material. The new fryer also lowers<br />
fatty acids levels, enabling nutritionally<br />
appealing, consistent end-product that<br />
tastes great and has a desirable color<br />
and texture.<br />
34<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • February <strong>2023</strong>