Dallas2023_BuyersGuide_PRINT
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
What Google REALLY Wants From Your Website<br />
9:30 a.m. - 10:30 a.m. | Room 1 WEB MARKETING<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
All you really want from Google is clear communication on what you have to do to get leads. No matter what business you<br />
own, we all fight for that page 1 placement. But if you take a second to think about it, you probably don’t care about being<br />
on page 1 of Google. You really want MORE LEADS!<br />
Walk away with exact starting strategies to immediately change your business.<br />
• What is CRO and how to apply it<br />
• Build Your USP (unique selling position) that will draw increased engagement<br />
• LIVE website analysis providing pinpointed solutions for YOUR WEBSITE.<br />
Target Audience: All building and construction professionals<br />
Estimating Direct and Indirect Costs in Construction<br />
9:30 a.m. - 10:30 a.m. | Room 5 ESTIMATING<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses<br />
expected in a typical construction project. We identify direct and indirect expenses and list all types of categories<br />
under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance,<br />
profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business.<br />
This presentation is a must for contractors and anyone in the construction industry.<br />
Target Audience: Builders and Contractors<br />
PVC101 – The Benefits & Uses of Cellular PVC | 1 AIA Credit<br />
9:30 a.m. - 10:30 a.m. | Room 2 AIA<br />
Jon Deweese<br />
Market Development Specialist | Versatex Building Products<br />
Upon completion of this course, architects and participants will understand:<br />
• Properties of cellular PVC<br />
• Cellular PVC micro-ingredients<br />
• Key differences between high and low-quality cellular PVC<br />
• Ease of use and adaptability<br />
• Common and unique end-use applications<br />
• Painting, staining, and laminating options<br />
• PVC’s contributions to Sustainability<br />
• Properties of Cellular PVC Trim<br />
• Are all cellular PVC Trims the same?<br />
• Working With PVC<br />
• Uses & Applications<br />
1. Residential – Exterior & Interior<br />
2. Commercial<br />
3. Multi-Family<br />
4. Historical Preservation<br />
• Dark paint technology for cellular PVC trim<br />
• New trim surface technology - Film Laminates<br />
• PVC’s contribution to Sustainability<br />
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.<br />
28 CONSTRUCTIONMONTHLY.COM<br />
How to Legally Pay Zero Income Tax<br />
9:30 a.m. - 10:30 a.m. | Room 8<br />
Carlotta Thompson<br />
Founder | Tax Strategists of America<br />
• Tax strategy and how it can save you thousands of dollars<br />
• Hidden deductions you are missing<br />
Target Audience: Business Owners<br />
• Common red flags in the construction industry<br />
• What the IRS is not telling you
Change language