14 Tough eyewear for kids is also available through Ronor in the form of the Oio brand. Specially designed for the physiognomy of children’s faces, these comfortable glasses are available in nine models, including a brand new baby’s frame. Thanks to TITANflex, these glasses are ultra light and incredibly flexible, thus reducing the risk of injury in active kids. Importlux has been representing NafNaf from France for two years now. The line is doing very well, according to sales rep Phil Plamondon. “From infants (sizes 34-36) to young adults, this collection is distinguished by its use of colour. Kids wearing eyeglasses can be fashionable and cute. These are made in France to high standards and when you touch it you can tell instantly that the quality is amazing.” Also from France is the Minimoys collection, mostly for boys in babies and kids sizing, with cable temples. Sàfilo is filling out the popular Juicy Girls ophthalmic collection by making it available to young girls, 7-13. The best selling shapes from the Juicy Couture women’s eyewear collection were scaled down to create Juicy Girls. Detailing on the frames includes glitz and embellishments inspired by Juicy Couture jewelry and apparel. Four styles have been created – two in plastic (Julie and See You) and two in plastic/metal combinations (Sunshine and Too Cool). Fun colours, inspired by the Juicy Couture Spring 2008 palette, fill the collection including lavender, pink, khaki, brown, light brown, khaki aqua and olive crystal. Silhouettes include a very wearable soft rectangular shape as well as some modified ovals. Venus <strong>Eye</strong> Design is doubling their kids’ line, qt-pie, from 12 to 24 models this year. “qt-pie is one of the best selling children’s collections because it offers amazing styles, bold colours and trendy frames in small sizes as well as an “anything goes” warranty, the first and only in the industry,” says president Mike Christiansen. “We are selling it so quickly, that our factory is in constant production of many models.” The collection is made from flat pressed aluminum with thick temples and plastic laminates with perfect fitting bridges and shorter temples for smaller NERDS NO MORE! VISION | jul_aug | 2008 | The Opticians Association of Canada | heads. Christiansen notes, “As in my adult lines, some of the most stunning colour combinations in metal frames are created by combining finishes (likes a matt with a gloss or a high gloss with satin) and I also carry this through to the qt-pie line. Most children want bold colour, and are not afraid of colour the way many adults are. If their favorite tint is purple, they want their frame to be purple too.” Michael Bohbot of Bo Optik created the Jungle brand in 2001 and it is his most popular line for the younger crowd, with the Pacu model exceeding expectations. For boys, the trendy Jungle Tarantula is very popular. Bo’s children’s frames all have rubber temple tips. As of August 2007, Jungle became its own company, and Bohbot is expanding the brand into the U.S. market. “We currently have 18 agents and on our way to 60. The response in the United States has been excellent,” he notes. Bo Optik carries more than 125 models in four lines: Pez, Hush Puppy, TMX, Jalapeno, and Thalia Girls, in addition to Jungle. Always on top of the trends, Bohbot says many of his pieces include erosion technology in temples, with wide temples in the teen market only, because they’re too heavy for younger wearers. Centennial Optical is excited to be launching Columbia Kids. “We’re starting off small but definitely building this collection,” says Linda Mulford Hum, director of frames. “Canada is the number one market per capita for Columbia products in apparel, boots, and outerwear and the Columbia frames for older adults have been extremely well received.” Columbia has sporty styling without being too “out there”, notes Mulford Hum. The colours are not aggressive, in gun metals, earthy browns and khakis. Starting off with six models, primarily for boys, the collection is made of monel, with spring hinges and bow temples. “They are very saleable and comfortable, along with being a well loved brand,” she observes. One can also look to Centennial for Barbie, Roots Kids and Kidsmode – their value based house brand.
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