Bionic Eye
Bionic Eye
Bionic Eye
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<strong>Eye</strong>glasses Make a Great Impression on Kids<br />
The fact that the question of<br />
attractiveness yielded no significantly<br />
different answers for children with or<br />
without glasses suggests that kids don’t<br />
automatically consider kids with glasses<br />
to be unattractive.<br />
On average, two thirds of the<br />
participating children said they thought<br />
that kids wearing glasses looked smarter<br />
than kids not wearing glasses. And 57<br />
percent of the participants said they<br />
thought kids with glasses appeared to be<br />
more honest. Both kids with and without<br />
glasses thought other kids wearing<br />
glasses looked smarter.<br />
So what’s new in children’s eyewear<br />
for those honest, smart kids who need it?<br />
GREAT NEW EYEWEAR FOR SMART KIDS<br />
Optiq Frames has broken into a new<br />
category with their Einstein and Bratz<br />
collections. Einstein is new and funky.<br />
Bratz is making customers sit up and take<br />
notice with its powerful branding for girls<br />
from 2 to 10.<br />
“Compelling product is the one and<br />
only way to change perceptions,” says<br />
company sales director Don Coulson.<br />
“We’ve been very successful with<br />
Einstein, and Bratz is a superb product<br />
that makes the young ladies feel a little<br />
glamorous.”<br />
| The Opticians Association of Canada | VISION | jul_aug | 2008 9
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