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RUDE Magazine - Winter Issue

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english version issue9W I N T E R 2 0 1 2 · L E S O R T D ‘ H I V E R<br />

Pages 88 - 91<br />

Jim Jarmusch, currently one of the great directors of American<br />

indie cinema, shot a short in 1993: “Coffee and Cigarettes”. To<br />

the surprise of many people won the Palme d’Or at Cannes.<br />

A decade later shot several shorts of the same kind. The<br />

theme was unusual, people drinking coffee and smoking<br />

cigarettes in a nasty, dirty and decrepit bar. The conversations<br />

of the characters that are in the cafeteria are hilarious and<br />

nonsensical. We are left in no man’s land on what is known as<br />

the typical story. Through static shots, dry cuts, use of black<br />

and white obtuse tell us ... a no story.<br />

Well ... really no story, no plot. The characters appear in different<br />

sketches talking about what would be anti-arguments: a waiter<br />

constantly interrupting his client without more, an impending<br />

dental appointment one forces him to take quick coffee, make<br />

anEnglish tea , a nonexistent rock band, conspiracy theories<br />

against Elvis Presley or the use of nicotine as an insecticide.<br />

Jim Jarmusch grouped all the episodes in the form of a<br />

film (???). Yep, the dramatic and comedic characterizations<br />

is a reflection of social behavior patterns. And the fact that<br />

everything is so decadent stresses the author’s message.<br />

Cinema = emotion. Emotion = shape. Shape = Aesthetics.<br />

Aesthetics = social transformation.<br />

I think this simple axioms sequence opens a dilemma between<br />

the art form and the business. It is well known the immense<br />

social power of cinema. Mass culture has been the largest<br />

door sound consumption of images for over many decades.<br />

And, therefore, patterns and icons of design aesthetics, image,<br />

music and fashion are in the audiovisual medium. This has<br />

been a source of business since the beginning of the medium.<br />

The truth is that we have all seen in the cinema hundreds of<br />

films of poor quality, with hackneyed stereotypes in the script.<br />

Again the same story! On top of the quality of the players is<br />

contemptible and the audio and visual clichés condemn us<br />

to boredom. Is the filmmakers call the Serie B, a term first<br />

used in Hollywood (back in the 30s) to productions destined<br />

consumer entertainment, at a cost considerably low and<br />

seedy and decadent aesthetics.<br />

Many independent filmmakers have adapted these archetypes<br />

of “bad movie” to independent productions. It is very curious:<br />

have successfully changed the forms of expression to<br />

enhance the expression itself. But it is not contradictory, often<br />

employing traditional narrative forms awakens new interest in<br />

them, especially if adapted to present day. I would say it is like<br />

a “glamor-kitsch-vintage” or “retro-amorphic-current”<br />

John Cassavetes, another major independent film, debuted<br />

with “Shadows” (1959), a brilliant film where there was no<br />

written script. Cassavetes was a pioneer of directing actors<br />

with his method of improvisation, allowing him to carry out the<br />

development of the characters from the scene at the same<br />

time. The chaotic environment, wild and powerful touch with<br />

G<br />

O

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