RUDE Magazine - Winter Issue

english version issue9W I N T E R 2 0 1 2 · L E S O R T D ‘ H I V E R
the new
What is Kitsch? Besides being one of the most difficult words
to understand, is a term that has always been associated with
this kind of definitions: «art consider as an inferior copy of an
existing style», «pretentious, old-fashioned, easily marketable
and tawdry art» or «desire to pretend». As you can see, the
Kitsch style has being synonym of cheap, ugly or tawdry for
years. How many times we have finished a cutting remark with
an extremely worn-out «is so Kitsch», thinking that we were the
twentieth century Denis Diderot.
Let me tell you that those times ended; nowadays, describe
something as Kitsch it doesn’t have to be associated with the
waving golden Chinese cat or with Paz Padilla’s home in the
series “Mis adorables vecinos”. The design takes many twist
and turns at high speed. Those of us who devote ourselves to
the fashion world we learn, over time, to never ever say that
something is ugly, because we all know that one day we will
probably regret. The Kitsch, after living in the deepest stylistics
misery, has re-surfaced from its ashes becoming one of the
most innovative and wanted styles on today’s scene. There are
so many clubs, hotels and brands that have used this particular
aesthetics to create a unique, funny and fresh personality.
If we surf on the Internet we will find the very pure Kitsch,
exposed on a striking Madonna Inn Spa and a bucolic remix
with naïve elements as for example in La Casita de Wendi.
by Ana López Puertas
From all the possible aspects of this controversial style, it is the
last one that I will talk about in this coverage.
The Kisch-naïve has been one of the strongest decorative
factors of the last years. By mixing two styles that are so
different has made the style softer and with more personality.
Therefore, I will give you all the keys to achieve that hereafter:
where to inspire ourselves, who has it, how to combine it and
above all, where to buy it.
Inspire yourself!
To get some ideas here in Rude Magazine we are going to
teach you our favorite selection.
The blogger Elsie Larson’s house, famous for her blog a
beautiful Mess, and a benchmark for the followers of the
Kitsch-naïve style.
The team of La Casita de Wendy has transformed its studio
in a special place, which characterizes this beautiful brand.
Furthermore, if you want to become craft maniacs, you can join
some wonderful courses they do.
To mix a Kitsch style, you have to know its most pure and
extreme version. There is nothing more extreme than the
Madonna Inn Spa. The Madonna Inn Spa is a hotel in which the
most impossible Kitsch style is found in every corner. It is too