SAFG - Special Offers - Heavitree

CONTENTS & KEY DATES 

05 

Cask 

11 

Regularly 

Stocked 

36 

Cider 

06 

Guest Ales 

32 

Lager 

40 

Terms & 

Conditions 

WIMBLEDON 

WOMENS WORLD CUP 

INTERNATIONAL BEER DAY 

NATIONAL TEQUILA DAY 

SUMMER BANK HOLIDAY 

3rd-16th July 

20th July-30th August 

4th August 

24th August 

28th August 

2 

See our full range of products online at staustellfamilygroup.co.uk/wholesale

WELCOME 

Welcome to the summer edition of our July Special 

Offer Brochure. 

Before we navigate our way through some of the 

brochure highlights, I wanted to remind you that 

the Chancellor of the Exchequer announced in his 

budget statement back in March that the Excise 

Duty on certain products will be changing from 1st 

August 2023. These changes will be passed on in 

full and will take effect for all deliveries from 1st 

August 2023. Further details and the impact by 

product type will be communicated shortly, there 

will also be an August brochure which will reflect 

the new pricing. 

Back to the brochure and firstly, I’d steer 

you towards our big ‘Win a Proper Day Out’ 

promotion linked to our flagship IPA Proper Job. 

The promotion is aimed to drive rate of sale in 

your outlet and by making a purchase you will 

automatically receive a bespoke promotion and 

activation kit. This will give access to hundreds of 

instant win prizes for your consumers. 

We have great summer cocktail and mocktail 

suggestions, perfect for summer evening drinks 

and a great way to boost sales. 

Our online ordering platform continues to gain 

pace, the site is being praised by customers for 

it’s easy-to-use navigation, 24 hour ordering, 

favourites list and live stock information. To sign 

up and find out more speak to your customer 

services advisor. 

By way of sign-off, I’d like to take this opportunity 

to wish you all a fantastic summer trading period. 

Dan Crabb 

Sales Director 

Place your order today on 0345 241 1122 3

BEER & CIDER 

4 



£112.00 

per 9G 

CITRA 

HANLONS 

IPA 

4% ABV 

This lovely zesty session beer is laden 

with fruity and floral aromas. An IPA 

that will not disappoint as it is enhanced 

with citra dry hopping- a thirst 

quenching beer. 

£147.32 

per 9G 

LANDLORD 

TIMOTHY TAYLOR'S 

PALE ALE 

4.3% VOL 

Landlord is a multi-award-winning ale 

that is golden/amber in colour. It has a 

scent of caramel, light fruits and hints of 

roasted malt. 

COLOUR: 

AROMA: 

TASTE: 

Pale Ale 

Citrus, Hoppy, Fruity 

Full, Sweet, Lingering Hop 

6 See our full range of products online at staustellfamilygroup.co.uk/wholesale 

6

£115.07 

per 9G 

SHINGLE BAY 

SALCOMBE BREWERY 

GOLDEN ALE 

4.2% ABV 

Shingle Bay has a fruity aroma of 

blackberry and spiced fruit. This golden 

ale is very easy drinking, with a crisp 

bite. 

£112.86 

per 9G 

GOLD 

SALCOMBE BREWERY 

BITTER 

4.2% ABV 

Salcombe Gold is a light straw gold ale 

with a long hoppy finish. A sweet citrus 

aroma followed by subtle flavours of 

melon, apricot and peach. 


£101.00 

per 9G 

STUMBLE BEE 

SOUTH HAMS 

AMBER ALE 

4.2% VOL 

A light amber colour beer with a flowery 

& fruity aroma to it. Full of body and 

smooth to drink, certainly the Stokeley 

honey adds its bit with a nice hoppy 

after taste. A pleasing blend between 

bitter and sweet. 

£107.00 

per 9G 

EDDYSTONE 

SOUTH HAMS 

IPA 

4.8% VOL 

This golden beer has a distinctly fruity 

aroma and palate, with slight hints of 

malt to follow afterwards, and then 

surprise – the fruit returns! An IPA of real 

taste. 

8 


£131.03 

per 9G 

GOLD 

EXMOOR 

GOLDEN ALE 

4.5% VOL 

The aroma is a blend of fresh grassy and 

floral hop and a subtly soft, carameltinged 

maltiness. The palate is a balance 

of gentle grainy maltiness and sprightly 

floral, citrusy fresh hop fruitiness. The 

finish is bittersweet with hints of citrus 

fruit weaving in and out. 

£105.33 

per 9G 

CASTLE GOLD 

TINTAGEL BREWERY 

BITTER 

A golden session beer with a light, 

hoppy citrus finish and nose. 

3.8% ABV 


£106.63 

per 9G 

TOMAHAWK 

EXETER BREWERY 

PALE ALE 

3.5% VOL 

This is a great tasting session ale. A wellbalanced 

flavour of malt and hop, this is 

an easy drinking thirst quencher. 

£124.37 

per 9G 

DARTMOOR IPA 

DARTMOOR BREWERY 

IPA 

4% VOL 

A highly drinkable, light golden 

coloured beer with a unique blend of 

hops that combine to create a superb 

earthy, floral and spicy flavour, finished 

off with tropical and citrus notes. 

10 



12 



DID YOU KNOW? 

Proper Job is second-fastest 

growing of the 10 biggest cask 

brands across the South-West. * 

An authentic IPA, packed full of citrus, 

pineapple and grapefruit flavours. Proper 

Job is a big, bold and strong beer with a 

crisp bitter finish; perfect for pairing with 

full-flavoured dishes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold 

Grapefruit, Pineapple 

Powerfully Hopped, Citrus, 

Grapefruit 

REASONS TO STOCK: 

• Brewed with high quality ingredients 

and a bold flavour profile - a perfect 

match with food. 

• Fastest growing of the 10 biggest cask 

brands across the South-West* 

• Part of the Morning Advertisers Top 10 

‘brands to stock in 2023’ ** 

ALLERGENS: 

Malted Barley. 

*CGA OPM data MAT to 23/04/22. 

**Morning Advertiser top 10 cask ale brands to stock in 2023. 

14 

Proper Job - Presenter - Cask - A4 - 2023.indd 1 28/11/2022 11:25 


AVAILABLE 

JULY & AUGUST 


DID YOU KNOW? 

Tribute was featured in the Morning 

Advertiser’s ‘The Drinks List - Top 

10 brands to stock for 2023.* 

Zesty and fresh pale ale brewed with 

specially sourced ingredients, including 

Cornish Gold malt and hops from the 

UK and the USA. The malty base brings 

character and flavour and balances the 

beer’s fresh orange and grapefruit notes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Pale 

Orange Zest, Tropical Fruit 

Orange, Grapefruit 


• Tribute was featured in the Morning 

Advertiser’s ‘The Drinks List - Top 

brands to stock for 2023’.* 

• Tribute is the best-performing premium 

ale brand in off trade by volume 

and value.** 

• Easy-drinking and modern flavour. 

• Easy to manage in the cellar, Tribute 

is a consistent and quality pale ale. 

ALLERGENS: 


* Morning Advertiser ‘The Drinks List’ Nov 2022. 

** IRi SIG BWS 52wks to 31.12.22 vs YA. 

16 

Tribute - Presenter - A4 - Feb 2023.indd 1 14/02/2023 15:43 


DID YOU KNOW? 

Amber ales are the best-selling 

colour ales in cask.* 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Bath Ales’ flagship beer. 

• A delicious amber ale – the best-selling 

colour in cask* 

ALLERGENS: 

Malted Barley and Wheat. 


Gem - Presenter - A4 - Cask - 2023.indd 1 28/11/2022 11:40 


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20 



£106.63 per firkin (9 gallon) 

22 


DID YOU KNOW? 

Hicks is the oldest and most 

traditional of St Austell 

Brewery’s core beer range. 

Hicks is a legendary ale named after 

St Austell Brewery’s founder, Walter Hicks. 

It’s a full-bodied, well-balanced and strong 

ale with a combination of flavours and 

distinctly Cornish. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Dark Ruby 

Strong, Raisin, Toffee 

Full, Dried Fruit, Bitter Hops 


• The oldest and most traditional of 

St Austell Brewery’s core beer range, 

Hicks is full of fruity biscuit malt flavours 

and hints of esters. 

• Well-known and loved by consumers. 

• Strong Cornish heritage 

ALLERGENS: 

Malted Barley and Rye. 

Hicks - Presenter - A4 - 2023.indd 1 28/11/2022 11:29 


Meet the 

new-look 

Cornish 

Best 

Cornish Best is a full-bodied, easy-drinking 

ale that captures the quintessential essence 

of life by the coast. Toffee and biscuit notes 

complement a hint of bitterness to deliver 

a well-balanced flavour that’s made all the 

more drinkable thanks to its low abv. Whether 

soaking up the seaside sun or kicking back 

beside the crackle of an open fire, the 

comforting taste of Cornish Best will have 

you feeling right at home. This is a moreish, 

sessionable ale that’s bursting with character. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Chestnut 

Dried Fruits 

Caramel, Toffee, Peppery Hops 

ALLERGENS: 

Malted Barley and Rye. 

For more information or to stock the new-look Cornish Best, 

contact your St Austell Brewery representative. 

24 

Cornish Best - Presenter - A4 - 2023.indd 1 28/11/2022 11:32 


DID YOU KNOW? 

Golden ales are the fastest growing 

colour in the ale market.* 

Anthem is our new golden pale ale brewed 

with 100% British ingredients. The four 

hop varieties - Target, Olicana, Jester and 

Harlequin - bring the beer’s mango, peach, 

apricot, melon and tangerine flavours. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Golden 

Stone Fruits, Citrus 

Mango, Peach, Melon 


• Brewed with all-British ingredients – 

meeting consumer demand for local 

sourcing. 

• A delicious golden ale – the fastest 

growing colour in ale.* 

ALLERGENS: 

Malted Barley and Oats. 


Anthem - Presenter - A4 - 2023.indd 1 28/11/2022 11:39 


26 


In 2012, The Harbour 

Brewing Co was just a 

fledgling idea: to brew 

proper beer reflecting 

the land (and shores) 

from where it came. 

It’s easy to be distracted by 

stuff that doesn’t really matter. 

The latest clothes, the endless 

scrolling, the fake friends. We 

forget that it’s the real, simple 

pleasures that really matter. 

Down a bumpy country lane in 

Cornwall lies Harbour Brewing. 

Here we don’t do nine-to-fives, 

boardrooms or after-work 

drinks. 

This is our playground; our 

colleagues are our family. 

And through good days and 

bad days it’s our passion for 

making great beer that drives 

us forward. 

Made from the best raw 

ingredients – awesome hops, 

spring water tapped straight 

from the source. Our beers are 

as bold as the people who make 

them, and as raw and beautiful 

as the place we call home. 


ARCTIC SKY 

COLD IPA 

ALC 4.3% VOL 

FREE KEG ON INSTALL 

AROMA RESINUS, LIME, PEACH 

FLAVOUR PINEAPPLE, PAPAYA, FRESH 

FINISH CLEAN, CRISP, REFRESHING 

AVAILABLE IN: 

50L KEGS 

INGREDIENTS: WATER, MALTED BARLEY, HOPS, YEAST. 

ALLERGENS MARKED IN BOLD. 

AROMA RESINOUS, LIME, PEACH 

FLAVOUR PINEAPPLE, PAPAYA, FRESH 

FINISH CLEAN, CRISP, REFRESHING 

AVAILABLE IN: 

50L KEGS 

(SANKY FITTING) 

24x330ML CANS 

INGREDIENTS: WATER, MALTED BARLEY, HOPS, YEAST. 

ALLERGENS MARKED IN BOLD. 

BEER BREWED & CANNED AT HARBOUR BREWING CO., 

TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB 

BEER BREWED & CANNED AT HARBOUR BREWING CO., 

TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB 

28 

Harbour Brewing - Sales Presenter Template.indd 1 14/04/2023 15:15 


KEG 

RANGE 


• Wide range of beer styles available with something 

to suit any taste. 

• Modern keg commands a higher average RSP 

(vs cask). 

• Ideal for low cask throughput outlets or to 

complement high keg volume sites. 

• Easy to store and long shelf life. 

• Free keg on install 

PREMIUM 

PREMIUM 

PREMIUM 

KOREV 

LAGER • 4.8% ABV 

Born on Cornish shores, open 

horizons inspired us and nature’s 

elements shaped us. Pale gold like 

the morning sun, fresh and crisp 

like a coastal breeze, full-on 

refreshment like waves crashing 

against our shores. 

PROPER JOB 

IPA • 4.5% ABV 

An authentic IPA, packed full of 

citrus, pineapple and grapefruit 

flavours. Proper Job is a big, bold 

and strong beer with a crisp bitter 

finish; perfect for pairing with 


MENA DHU 

STOUT • 4.5% ABV 

Complex and flavoursome, yet 

light and refreshing. A blend of six 

malt types delivers an oak-smoked 

aroma with hints of liquorice and 

dark chocolate on the palate. It’s a 

distinctive, modern flavour based on 

a traditional recipe. 

PREMIUM 

STANDARD 

MONTEREY 

PALE ALE • 3.9% ABV 

California pale ale that’s bursting with 

pine and tropical notes forged from 

three American hops. This refreshing, 

flavourful, and sessionable beer is as 

golden as the sands of Monterey Bay 

and equally satisfying. 

GEM 

AMBER ALE • 4.1% ABV 

A full-bodied, malty amber ale. 

Gem’s rich aroma of spicy hops, 

malt, and toffee is met with a deep, 

bittersweet finish. A well-balanced, 

dependable beer crafted from 

traditional British malts and hops. 

SAFG - Portfolio Overview 2022 - Keg A4.indd 1 18/08/2022 10:43 


30 


NOW AVAILABLE 

IN 30L KEGS 

An authentic IPA, packed full of citrus, 

pineapple and grapefruit flavours. Proper 

Job is a big, bold and strong beer with a 

crisp bitter finish; perfect for pairing with 


COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold 

Grapefruit, Pineapple 

Powerfully Hopped, Citrus, 

Grapefruit 


• Epitomises the characteristics of 

modern craft: brewed with quality 

ingredients and a bold flavour profile. 

• Powerful flavours are a perfect match 

with food. 

• Ideal for low cask throughput outlets or 

to complement high keg volume sites. 

• Modern keg commands a higher 

average RSP (vs cask). 

• Easy to store and long shelf life. 

ALLERGENS: 


Proper Job - Presenter - Keg - A4 - 2023.indd 1 28/11/2022 11:24 


CARLSBERG QUALITY DISPENSE SYSTEM 

How much will you save? 

A fully enclosed environment from ‘keg to glass’, 

helping to ensure every pint is perfect every time 

• Improve Quality 

• Save Time & Money 

• 4 weekly line cleaning 

• Average Savings 

£2,844* 

To discuss this revolutionary system in detail and to find out how your business would benefit from 

a new system installation, please contact 

Chris Wilson on 07714 073196 

*Based on 12 x lines @ cost price, 4 pint run, 2 hours to clean, 1% uplift in ROS 

32 

1445333 Heavitree CQDS Advert A4 V1.indd 1 14/06/2023 12:20 


THE REFRESHING TASTE OF 

NO.1 DRAUGHT LAGER IN SPAIN* 

NOW AVAILABLE 

ON DRAUGHT AVAILABLE 

FROM JUNE 1ST 

INSTALL CRUZCAMPO IN PLACE 

OF A COMPETITOR PRODUCT AND 

RECEIVE A FREE KEG ON INSTALL 

ALONGSIDE £150 OF BRANDED POS. 

£198.00 (50L) 

*SOURCE: NIELSEN DATA 2022 


Install Madrí Excepcional 

between 1st July - 

30th September and 

receive a free 11G keg * 

For more information or to arrange an install 

please contact Alana Pearson on 07808 096309 

*T&C’s: Purchase must be made from 1st July to 30th September 2023 to qualify. 

Glassware and POS will be sent for install. Free stock to be sent retrospectively. 

Brewed in the UK 

34 

See our full range of products online at staustellfamilygroup.co.uk/wholesale 

5733-1 MAD Heavitree Promo Ad A4.indd 1 30/05/2023 10:52

A WINNING 

PORTFOLIO FROM CMBC 

No.2 MOST WIDELY AVAILABLE STANDARD 

LAGER IN FREE TRADE* 

CARLSBERG COMMANDS THE HIGHEST 

PRICE PER LITRE IN STANDARD LAGER* 

No.1 MOST POPULAR WORLD BEER 

IN ON TRADE** 

VOLUME ROS GROWTH +26% GROWING 

NEARLY 2x STELLA ARTOIS (+15%)** 

SOMERSBY IS THE NO.1 

INTERNATIONAL CIDER BRAND***** 

PORETTI IS THE FASTEST GROWING 

ITALIAN LAGER +310% VOLUME / 

+241% VALUE MAT*** 

SHIPYARD IS THE NO.1 AMERICAN 

PALE ALE IN THE UK**** 

ESTRELLA DAMM IS ONE OF THE FASTEST 

GROWING PREMIUM LAGERS IN WORLD 

BEER ¥ ¥ 

KRONENBOURG 1664 IS 2ND LARGEST ON 

TRADE PREMIUM LAGER BRAND ¥ 

PLEASE CONTACT CHRIS WILSON ON 07714 073196 

TO ARRANGE AN INSTALLATION 

*CGA P12 W/E 4/12/2021, **CGA OPMS – Data to P08 2022. 

Sources: ¥CGA OPMS MAT w.e 28.1.23, ¥¥CGA OPMS 52 w/e 18 April ’20, ***CGA OPMS to 10/09/22, 

****Power Report p11 - MAT Distribution, ******GlobalData ‘000 litres 17/06/2021. 

@cmbcuk 

@cmbcuk 

Carlsberg Marston’s Brewing Company is a proud member of the Portman Group, promoting responsible drinking. 

1431087 Heavitree Advert Range Advert (Carlsberg & San Miguel) A4 full page advert 183444 V2.indd 1 14/06/2023 17:00 


36 



THATCHERS 

CIDER 

Incentive. 

JULY, AUGUST & SEPTEMBER 

For more information about the incentive please 

contact Jennie Jefferies at 

jennie.jefferies@thatcherscider.co.uk or 07766258857 

Across July, August & September, we’re running a 

Heavitree Brewery incentive on Thatchers Gold, Haze, 

Fusion, Rascal & Rosé draught. 

Participating pubs have the chance to win the following 

prize: 

• An overnight stay in Somerset 

• A Thatchers Cider experience, including a tour and 

tasting 

THE INCENTIVE WINNER WILL BE THE PUB WITH 

THE HIGHEST % UPLIFT IN SALES OF THATCHERS 

DRAUGHT BRANDS IN JULY, AUGUST & 

SEPTEMBER VS. THE SAME PERIOD OF 2022. 

THATCHERS BRANDS 

INCLUDED IN THE INCENTIVE. 

Thatchers Gold 50 Litre Keg 

Thatchers Haze 50 Litre Keg 

Thatchers Fusion 50 Litre Keg 

Thatchers Rascal 50 Litre Keg 

Thatchers Rosé 50 Litre Keg 

38 


5 questions 

with 

Thatchers 

Family business, Thatchers, have been crafting cider for four generations at their home, Myrtle Farm. 

We caught up with Head Cider Maker, Richard Johnson, to find out about what it takes to create the perfect cider. 

q1 

What does a day at Thatchers 

look like? 

Every day is different, and that’s one of the great joys 

of being a cider maker. From walking through the 

orchards where we grow our apples; making our cider; 

to researching and innovating with the creation of 

new styles. 

q2 

What are the aspirations for 

Thatchers future? 

We just love making cider, and seeing our customers 

enjoy our range - whether that’s a new fruit cider, a 

traditional apple cider or indeed alcohol-free Zero. 

So we’ll always be keeping our eye on new trends, on 

what consumers are asking for, and importantly using 

our expertise gained over four generations to keep on 

doing what we do, and that’s creating really good tasting 

ciders. 

q4 

What do you do differently 

than other cider brands? 

It’s, without doubt, the dedication to taste and to 

quality of each and every cider that is made at Myrtle 

Farm. No cider leaves the farm until it is perfect - from 

our flagship Thatchers Gold, our cloudy Haze, to our 

brand new Blood Orange, it’s important that we create 

ciders that people enjoy, and want to drink. 

q5 

What motivates and inspires 

Thatchers to continue creating and 

inventing excellent drinks? 

The Thatchers family has been making cider here at 

Myrtle Farm since 1904- that’s four generations, and, in 

fact, our fifth generation are now working in the business 

too. And to think that the family has been perfecting its 

craft here, at the very same Somerset farm, over all that 

time, is so inspiring. 

q3 

How could Thatchers potentially 

change the cider industry? 

The cider market needs to be an exciting place, cider 

drinkers are always looking for something new and 

interesting. Our most recent Thatchers Fusion has 

been a game changer in pubs and bars. A three in one 

font that serves three amazing fruit ciders - Cloudy 

Lemon, Blood Orange and Dark Berry - creates theatre 

and intrigue as the cider and flavour hit the glass as 

one when dispensed. 


TERMS & CONDITIONS 

• All advertising promotions and their participating products are subject to availability and to any 

duty change. 

• Promotional offers apply to all orders delivered between 1st July and 30th September 2023. 

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any 

current promotional offers in whole or in part without prior notice. 

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms 

and conditions of sale. 

• ‘Free’ items given away with participating orders are subject to availability as there are set 

allocations and customers are given these items on a first come, first served basis. 

• All prices quoted are exclusive of VAT. 

• Benefits from these promotional offers may affect your tax liability, please check with your tax 

advisor or accountant. 

• Wherever cases are stated within this leaflet they refer to the standard case size for that product 

for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x 

70cl / 75cl bottles or 6 x 1.5L magnums. 

• All products included in this brochure are exempt from any St Austell Brewery investment 

package write off due to the nature of the low net price. 

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however, 

we only intend to listen to these calls for training and monitoring purposes, for the resolution 

of invoice disputes, and/or for any other business purpose which is permitted by applicable 

legislation. 

• Calls will not be recorded if a debit/credit card number is being taken. 

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, 

Cornwall, PL25 4BY 

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk 

www.staustellbrewery.co.uk 

40

SAFG - Special Offers - Heavitree

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