8 Top Tips for exhibiting at B2B events
Some useful pointers for getting the most out of exhibiting at business events. Brought to you by Liverpool BA (organisers of B2B events across the North West for 20+ years). Ideal for new or first time exhibitors.
Some useful pointers for getting the most out of exhibiting at business events. Brought to you by Liverpool BA (organisers of B2B events across the North West for 20+ years). Ideal for new or first time exhibitors.
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#1 Think First<br />
In order to get the most out of <strong>exhibiting</strong>, think about wh<strong>at</strong> you want to achieve and<br />
wh<strong>at</strong> your priorities are. For example, are you looking to:<br />
Promote a new business?<br />
Get contacts & prospects?<br />
Enhance your business profile & reput<strong>at</strong>ion?<br />
Market test a new product?<br />
Launch a new product or service?<br />
Connect with specific sectors?<br />
Your target outcomes should be reflected by wh<strong>at</strong> you do <strong>at</strong> the event and how you<br />
promote your <strong>at</strong>tendance.<br />
Don't be afraid to ask your Event Organisers <strong>for</strong> help with achieving your goals.<br />
#2<br />
Everyone loves a<br />
Take Away<br />
Bear longevity in mind when choosing promotional gifts <strong>for</strong><br />
your stand.<br />
Pens, pencils, coasters, & mugs remain popular giveaways.<br />
But mugs and coasters will have a longer lasting impact<br />
than pens and pencils (which eventually run out).<br />
And although mini chocol<strong>at</strong>es with your own printed wrappers<br />
may disappear quickly from your stand, the wrappers are<br />
probably thrown away just as quickly.<br />
So try to make sure you have a good mixture of items.<br />
From things th<strong>at</strong> will entice people to your stand (like sweets, chocol<strong>at</strong>es & tre<strong>at</strong>s), to<br />
things which will remind people of your business <strong>for</strong> years to come.<br />
3
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