8 Top Tips for exhibiting at B2B events

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#3 Less Tiger More Pussycat You've invested in an exhibition stand and want maximum return. So you send out four of your keenest sales staff & tell them to get as many people to the stand as possible. But put yourself in the visitor’s shoes and you would realise that the impression being given can be one of tigers ready to pounce. At the other end of the scale, we've seen exhibitors with one person on the stand, sitting with their head down concentrating & working on their laptop. And exhibitors with two team members who position their chairs facing each other at the back of the stand so they can talk to each other more easily. They might as well just put up a 'Do Not Disturb' sign! Obviously it's much better to be somewhere between these extremes with one or two people on your stand that look friendly and ready to talk to visitors without putting them in a headlock. #4 Take a Step Back When thinking of what to put on your stand, take a step back and look at it as though you were a visitor to the event. Pretend you're scanning the room just to get a quick view of what types of companies are there and any offers that may be available. If you're say 10m away from a particular exhibition stand, you should be able to tell what that company does & if there are any offers available (& roughly what they are). This raises a number of issues such as... Is the type you are using on displays etc big and legible enough and does it convey the message that you want? Do your pop up banners and displays work with a table in front of them, or does the table obscure important text or messages? If you are running a special promotion or offer, are you advertising this on your stand and is it clear and visible? Taking a step back and thinking in this way enables you to address these issues in the planning stage. And avoid making any costly mistakes! 4
#5 The Sooner the better Although it might not always be possible, the earlier you can book on to exhibit at an event the better. For a number of reasons... It gives you plenty of time to promote the fact that you're going to be there exhibiting. And time to invite your customers and prospects to come and see you on your stand. It also gives the event organiser plenty of time to promote that you're exhibiting. And more time for them to help you achieve your event objectives e.g. by targeting particular types of visitors you'd like to meet. Lots of event organisers promote their exhibitors on social media and the event website etc. So booking earlier means you'll benefit from this extra profile for a longer period. Some things you can't leave until the last minute! You may need to refresh your branding and/or replace printed materials such as leaflets and pop-up banners. Even if you do manage to find a way to turn these things around quickly, it's likely to come with added costs (and stress)! So when is the best time to book on as an exhibitor? Booking 3+ months before the event is probably the ideal. This gives you and the organiser plenty of time to let people know you're going to be there and sort out anything needed for the day. Booking 1-3 months before is also fine and still gives a good amount of time to promote your presence and prepare for the event. Booking any closer than this means that even though you will still get lots of benefits from exhibiting on the day itself, you'll miss out on some of the added benefits. 5
Page 1 and 2: Tips for exhibiting at Business Eve
Page 3: #1 Think First In order to get the
Page 7 and 8: #8 Don't forget to follow up So you

8 Top Tips for exhibiting at B2B events

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