8 Top Tips for exhibiting at B2B events
Some useful pointers for getting the most out of exhibiting at business events. Brought to you by Liverpool BA (organisers of B2B events across the North West for 20+ years). Ideal for new or first time exhibitors.
Some useful pointers for getting the most out of exhibiting at business events. Brought to you by Liverpool BA (organisers of B2B events across the North West for 20+ years). Ideal for new or first time exhibitors.
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#3<br />
Less Tiger<br />
More Pussyc<strong>at</strong><br />
You've invested in an exhibition stand and want maximum return.<br />
So you send out four of your keenest sales staff & tell them to get as many people to<br />
the stand as possible.<br />
But put yourself in the visitor’s shoes and you would realise th<strong>at</strong> the impression<br />
being given can be one of tigers ready to pounce.<br />
At the other end of the scale, we've seen exhibitors with one<br />
person on the stand, sitting with their head down<br />
concentr<strong>at</strong>ing & working on their laptop.<br />
And exhibitors with two team members who position their chairs facing each other <strong>at</strong><br />
the back of the stand so they can talk to each other more easily.<br />
They might as well just put up a 'Do Not Disturb' sign!<br />
Obviously it's much better to be somewhere between these extremes with one or two<br />
people on your stand th<strong>at</strong> look friendly and ready to talk to visitors without putting<br />
them in a headlock.<br />
#4 Take a Step Back<br />
When thinking of wh<strong>at</strong> to put on your stand, take a step back and look <strong>at</strong> it as though<br />
you were a visitor to the event. Pretend you're scanning the room just to get a quick<br />
view of wh<strong>at</strong> types of companies are there and any offers th<strong>at</strong> may be available.<br />
If you're say 10m away from a particular exhibition stand, you should be able to tell<br />
wh<strong>at</strong> th<strong>at</strong> company does & if there are any offers available (& roughly wh<strong>at</strong> they are).<br />
This raises a number of issues such as... Is the type you are using on displays etc big<br />
and legible enough and does it convey the message th<strong>at</strong> you want?<br />
Do your pop up banners and displays work with a table in front of them, or does the<br />
table obscure important text or messages?<br />
If you are running a special promotion or offer, are you advertising this on your stand<br />
and is it clear and visible?<br />
Taking a step back and thinking in this way enables you to address these issues in the<br />
planning stage. And avoid making any costly mistakes!<br />
4
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