Africa Automotive May-June digital issue 2019
Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.
Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.
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Product<br />
Apollo unveils new Aspire<br />
XP summer tyre<br />
Apollo is launching a<br />
brand-new summer tyre<br />
onto the market called<br />
the Apollo Aspire XP.<br />
Leveraging on the very latest developments<br />
in terms of construction<br />
and material technologies, the<br />
Aspire XP combines outstanding<br />
levels of on-road comfort with a<br />
high degree of safety.<br />
Featuring a total line-up of 52<br />
SKUs, the Aspire XP replaces<br />
Apollo’s range of Aspire 4G and<br />
Apterra HP tyres. The brand is also<br />
increasing its market coverage in<br />
the 17”, 18” and 19” segment by<br />
adding 20 new sizes in both the<br />
car and SUV segments.<br />
Extensive research & development<br />
The new Aspire XP summer tyre<br />
ensures an outstanding driving<br />
experience for cars and SUV´s on<br />
both dry and wet roads. Safety<br />
and comfort were given an absolute<br />
priority during the research<br />
and development phase. An<br />
improved silica tread compound<br />
enhances handling on wet roads<br />
by 22% compared to the Aspire<br />
XP’s predecessors, while braking<br />
distance in wet road conditions<br />
has been improved by 7%.<br />
A similar picture emerges in<br />
terms of performance on dry<br />
roads. The Aspire XP’s stiffer outer<br />
shoulder blocks and central<br />
lane reduce the braking distance<br />
by 4% and ensure a higher<br />
degree of steering response<br />
accuracy. Superior comfort is<br />
also guaranteed: sipes placed<br />
on the inside shoulder of the<br />
tyre reduce interior noise and<br />
the use of more flexible sidewall<br />
materials has improved shock<br />
absorption.<br />
The Aspire XP will go on sale<br />
at the beginning of March and<br />
was first launched at the Geneva<br />
International Motor Show held<br />
from 8 to 18 March. The Apollo<br />
Aspire XP is being manufactured<br />
in Europe at the Apollo Vredestein<br />
plants in the Netherlands and<br />
Hungary<br />
10 <strong>Africa</strong> <strong>Automotive</strong> News l <strong>2019</strong> <strong>May</strong>-<strong>June</strong> <strong>issue</strong> l <strong>2019</strong>
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