Africa Automotive May-June digital issue 2019

Peugeot 3008
SUV Emerges
‘New Car
Of The Year’
In Europe
Sleek Peugeot 3008 Sports
Utility Vehicle (SUV) has
won the ‘New Car of the
Year’ at the annual Auto
Trader New Car Awards ceremony
held in London recently. The accolade
endorsed recently by over 63,
000 UK drivers who voted for the
impressive SUV to beat key rivals
in that segment is coming about
one year after the assembler of
Peugeot vehicles in Nigeria, PAN
Nigeria Limited, unveiled the midsize
people’s choice at a well-attended
launch in Lagos.
The win is the 66th award for the
Peugeot 3008 SUV, making it
one of Peugeot’s most successful
models. Unlike many other awards
which rely on editorial judging
panels, the Auto Trader New Car
Awards are decided by more than
63,000 real car owners who voted
via a survey. Drivers review vehicles
in 16 different criteria, ranging
from reliability and performance
to running costs, to give potential
buyers a complete picture of
ownership.
3008 SUV highly in a range of
areas, including its design, interior
practicality and its innovative tech,
including the Peugeot i-Cockpit®
infotainment system.
Commenting on the win, Erin Baker,
Auto Trader’s New Car Editorial
Director, said, “The PEUGEOT
3008 SUV was a stand-out winner
and has been highly commended
for how comfortable and safe
it feels when driving, as well as
the quality of its interior and it’s
good”.
According to Baker, “Owners were
quick to highlight the quality of
the technology that comes as standard
and its features and accessories.
It’s a fantastic all-rounder and
a wholly worthy winner of New
Car of the Year.” In his remark,
Peugeot UK managing director,
David Peel, said, “Certain awards
stand out for us in the industry.
Any award based on owner feedback
is extremely important for us
and it’s fantastic to see so many
owners praise their PEUGEOT
3008 SUV. Our commitment to
building vehicles that feature uncompromising
quality, an instinctive
driving experience and sharp
design is clearly paying off.” The
New Car of the Year award is just
the latest in a range of accolades
won by the Peugeot 3008 SUV,
including Carbuyer’s ‘Best Medium
SUV’, ‘Mid-Size SUV of the Year’ in
the 2019 Fleet News Awards and
‘Best Mid-Sized SUV’ in the 2019
Driver Power survey.
"Owners rated the
Peugeot 3008 SUV
highly in a range
of areas, including
its design, interior
practicality and its
innovative tech, including
the Peugeot
i-Cockpit infotain
ment system
Consumers are also asked about
their overall satisfaction with their
car and how likely they would
be to recommend the model to
others. Owners rated the Peugeot
38 Africa Automotive News l 2019 May-June issue l 2019