Africa Automotive May-June digital issue 2019

Toyota Kenya launches
fifth generation Rav4
Motor vehicle distributor, Toyota
Kenya, has launched the fifth generation
RAV4 in the Kenyan market.
Speaking during the launch on
Thursday, Toyota Kenya Managing
Director Mr. Arvinder Reel said
the new RAV4 offers customers
an opportunity to try something
new and to experience the joy of
driving anywhere, anytime, and as
far as they want.
“The RAV4 has been a long-time
market leader in the urban passenger
SUV market and it remains
one of our key mass production
models. With the fifth generation
of our RAV4 model, the vehicle
has come full circle and we can
confidently say that the all-new
RAV4 is indeed evolved and ready
for anything that the future holds,”
said Mr. Reel.
The all-new 2019 RAV4 banks
on its upgraded, more premium
design paired with better performance
and capability.
Based on creating a “Robust Accurate
Vehicle with 4 Wheel Drive,”
the new RAV4 development
concept blends the power and
sophistication of an SUV, achieving
top-class generous rear cargo
space and outstanding driving
performance realized by a new
4WD system.
The new Toyota RAV4 comes
with a variety of updates including
a stylish new look, a new engine
and added safety and technolgy
features. The fifth generation RAV4
also comes with a 2.5-liter engine
that produces 207 horsepower.
The vehicle’s new engine plus a
lighter curb weight compared to
previous versions help the new
RAV4 achieve the most fuel-efficient
performance among its peers.
Styled with a sportier design, the
RAV4 allows the driver to bravely
take on the exciting roads at any
time.
Noting that customer safety
plays a major role in the Toyota
The fifth generation RAV4 unveiled in the Kenyan market
business, the new vehicle comes
equipped with Dynamic Torque
Vectoring AWD system which
automatically senses what the
terrain the vehicle is on and how
much torque is needed to wheels
to ensure stability, achievement of
high 4WD handling, stability, and
off-road performance and this resulting
in improved fuel efficiency.
It also has Stability control which
automatically senses when the
vehicle’s handling limits have been
exceeded and reduces engine
power and/or applies select brakes
to help prevent the driver from
losing control of the vehicle.
For passenger safety, the RAV4
comes with front-impact airbags,
side impact airbags and overhead
airbags as well. It also has a
Security system and the vehicle is
36 Africa Automotive News l 2019 May-June issue l 2019