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Africa Automotive News September-October digital issue 2019

Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.

Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.

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<strong>News</strong><br />

Hyundai enters<br />

Somaliland car market<br />

South Korea car<br />

manufacturer Hyundai<br />

has entered into the<br />

Somaliland market. Hyundai<br />

is the latest multinational<br />

company to venture into<br />

the Horn of <strong>Africa</strong> via<br />

Somaliland. Hyundai has<br />

launched a series of models<br />

in Somaliland capital Hargeisa<br />

after partnering with Dahabshiil<br />

Motors to introduce the brand<br />

new vehicles in the Horn of<br />

<strong>Africa</strong> country.<br />

By venturing into Somaliland,<br />

Hyundai joins Coca-Cola in<br />

the country that is seeking<br />

international recognition but<br />

boasts of a huge potential for<br />

international investments.<br />

HORN OF AFRICA<br />

The South Korean car<br />

manufacturer has partnered<br />

Dahabshiil group of companies<br />

to introduce Hyundai model<br />

of cars to the horn of <strong>Africa</strong><br />

region.<br />

“Hyundai automotive business<br />

is not going to be limited<br />

to Somaliland, but aims at<br />

Horn region as a whole,”<br />

said Dahabshiil Motors Chief<br />

Executive Officer Engineer<br />

Awil Sharif.<br />

“In view of the ongoing<br />

developmental projects<br />

in Somaliland such as the<br />

expansion of Berbera port and<br />

the plan to create a free trade<br />

zone plus the construction<br />

of Berbera corridor highway,<br />

we are optimistic that the<br />

entry of Hyundai will have<br />

great impact in the motoring<br />

industry. Our strategic plan<br />

includes expanding business to<br />

other Somali regions and East<br />

<strong>Africa</strong>,” he affirms.<br />

He said they have introduced eight Hyundai models in<br />

the country. The models include Grand Santa Fe, Santa Fe,<br />

Tuscon, Creta, Elantra, Grand i10, a 14 seater commercial<br />

bus, and light track.<br />

“Most countries in <strong>Africa</strong> import four or five models. We<br />

started with eight models and will bring more models in<br />

future depending on customers’ demand,” Mr Sharif added.<br />

SIX MONTHS<br />

The entry of Hyundai in Somaliland comes just six months<br />

after the company opened a 10,000-a-year vehicle capacity<br />

assembly plant in the Ethiopian<br />

capital Addis Ababa.<br />

The Hyundai company operates<br />

the largest integrated automobile<br />

manufacturing facility in Ulsan,<br />

South Korea with an annual<br />

production capacity of 1.6<br />

million units.<br />

The company employs about<br />

75,000 people worldwide.<br />

Hyundai vehicles are sold<br />

in 193 countries through<br />

some 5,000 dealerships and<br />

showrooms.<br />

Dahabshiil Motors, who are the<br />

sole distributors of Hyundai<br />

vehicles in Somaliland and<br />

Somali regions are offering direct<br />

purchase and bank financing.<br />

“Dahabshiil Motors’ Hyundai<br />

can be purchased through<br />

Murabaha (the Islamic financing<br />

bank system). We are part of<br />

the Dahabshiil Group, so, our<br />

customers can buy our cars on<br />

finance,” stated the CEO<br />

SAFETY<br />

In terms of the automotive<br />

business, the company<br />

measured safety-related matters,<br />

environmental pollution<br />

problems and user comfortability<br />

before importing brand new<br />

Left Hand Drive quality vehicles<br />

to replace Right Hand Drive<br />

vehicles,” stated Mr Sharif.<br />

The entry of Hyundai in the<br />

Somaliland comes at a time<br />

when the country’s Ministry of<br />

Transportation announced it will<br />

ban imported Right-Hand Drive<br />

vehicles by 2020. Somaliland<br />

is also taking drastic steps to<br />

ensure safety on the country’s<br />

roads and reduce the effects of<br />

vehicle emissions created by<br />

unroadworthy cars.<br />

8 <strong>Africa</strong> <strong>Automotive</strong> <strong>News</strong> l <strong>2019</strong> <strong>September</strong>-<strong>October</strong> <strong>issue</strong> l <strong>2019</strong>

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