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Africa Automotive News September-October digital issue 2019

Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.

Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.

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Review<br />

16,000 to 17,000 euros. Kia could<br />

try to find synergies with sister brand<br />

Hyundai if it wanted to produce an<br />

electric version of its i10 minicar, Herrera<br />

said.<br />

Herrera said automakers should not<br />

count on government incentives that<br />

boost EV sales by reducing the price<br />

differences between internal-combustionengine<br />

and battery electric vehicles.<br />

In five years, those incentives may be<br />

gone because so many EVs will be on<br />

the road that it will be too costly for<br />

governments to offer subsidies, he said.<br />

Why would Kia take up such a difficult<br />

challenge? “Because mini and small cars<br />

are so important in Europe. In countries<br />

such as Italy they account for 50 percent<br />

of the market, so I think we will have to<br />

have a battery electric minicar,” Herrera<br />

said.<br />

According to JATO Dynamics data, the<br />

mini- and small-car segments together<br />

command 26% of the EU market.<br />

Kia’s goal is to have an electric car “in<br />

almost every main segment,” Herrera said.<br />

Kia currently sells electric versions of the<br />

Soul and the Niro small crossovers in<br />

Europe. Kia will sell about 20,000 of the<br />

two EVs in Europe this year and plans to<br />

double that figure in 2020, Herrera said.<br />

<strong>September</strong>-<strong>October</strong> <strong>issue</strong> l <strong>2019</strong><br />

<strong>Africa</strong> <strong>Automotive</strong> <strong>News</strong> l <strong>2019</strong> 35

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