Africa Automotive News September-October digital issue 2019
Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.
Africa Automotive prides itself to be the ONLY Africa’s leading and MOST authoritative magazine for the automotive industry in Africa with printed copies for the automotive industry decision makers in both government, NGO’s and private sector. The Bi-monthly magazine offers cost effective advertising services that get results and improves growth in the auto B2C and B2B sector, keeping an eye on latest technologies in Africa and across the world, the magazine predominately covers the developments in the Africa auto industry.
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you twist the throttle. Electric bikes have<br />
none of that.<br />
“It is a challenge, but I’m confident we<br />
can make an electric bike that’s pure<br />
Ducati with pure Ducati character,” he<br />
added. “And if we look outside, Harley-<br />
Davidson for example, they’re starting<br />
from a situation that’s probably worse. If<br />
they’re able to shape a product and give<br />
it character, I’m confident we can do the<br />
same or better.”<br />
“I grew up a petrolhead, kids are not like<br />
this” – Pierluigi Zampieri, Ducati Head of<br />
Innovation<br />
A challenge facing every bike<br />
manufacturer is how to energise young<br />
people. If today’s 15-year-olds don’t have<br />
a motorcycle poster on their bedroom<br />
wall, it’s game over for Ducati by the time<br />
they’re 30. Zampieri’s face echoes the<br />
grimace of a many CEOs.<br />
“This we discuss every day. It’s a big<br />
challenge. I grew up a petrolhead. Young<br />
people are not like this now. Trying<br />
to keep this interest alive in the next<br />
generations is so important.<br />
“In the last five-ten years more has<br />
changed than in the previous 50. There’s<br />
electrification, digitisation and the sharing<br />
economy. The internet has changed<br />
everything about customer behaviour.<br />
Each day it becomes more and more<br />
difficult to find the right path for the<br />
future of a company.<br />
“Today a Ducati is an object you like<br />
to own. The challenge is to make it so<br />
Motorbike<br />
interesting you want to do the same<br />
tomorrow. We need to keep people’s<br />
passion alive; we cannot take it for<br />
granted.”<br />
“I grew up a<br />
petrolhead, kids<br />
are not like this” –<br />
Pierluigi Zampieri,<br />
Ducati Head of<br />
Innovation<br />
“Today a Ducati is an object you like to own. The challenge is to make it so interesting<br />
you want to do the same tomorrow. We need to keep people’s passion alive; we<br />
cannot take it for granted.<br />
<strong>September</strong>-<strong>October</strong> <strong>issue</strong> l <strong>2019</strong><br />
<strong>Africa</strong> <strong>Automotive</strong> <strong>News</strong> l <strong>2019</strong> 43
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