SAFG - Wine Brochure - B6 2023

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Welcome A very warm welcome to our final edition for 2023. I don’t know where the time has gone this year, it’s flown by and it’s been eventful, much like the preceding few years! That said, it feels like optimism is creeping back slowly and there is a sliver of light at the end of the tunnel with inflation slowing for two consecutive months to August. It might not be the time for outright celebration but we’re certainly looking forward to the festivities in our house! Whilst there is no getting away from falling transaction numbers, this is not cause for despair. We need to make the most of every sale and upselling with wine is an excellent way to drive profitability. Here are my top tips for the next few months and beyond… Approach your drinks orders as you do your food orders. A starter, main and dessert option should always be on offer. An aperitif is a great way to start a meal and as it’s Christmas a glass of fizz is perfect. Check out page 19 for a few options. With main courses, food matching is your friend. Instead of ever popular and good value Merlot, offer a premium and versatile alternative such as Primitivo (page 5), Cotes du Rhone (page 15) or a juicy and rich Pinotage (page 7). With dessert, I can never turn down pudding wine and our Muscat de St Jean de Minervois at £3.99 per half bottle is a bargain (page 15). You may even have room for a little glass of port to finish off the evening. Encourage trading up by offering premium alternatives of old favourites. For Sauvignon Blanc, offer one from New Zealand or France and for Pinot Grigio, look to Sicily for inspiration, Miopasso is my pick. Go to page 9 and consider a French Merlot such as Berticot as an upgrade from Chile. Finally, add value, offer festive additions such as mulled wine, port and sherry as the nights draw in. That’s all from me except to wish you a wonderful Christmas and very happy New Year. We’ll be back in January with some more fantastic offers and a handful of new and exciting portfolio additions. Holly Ninnes Head of Wine All wines shown here are available on a first-come-firstserve basis. Please contact Telesales to find out more. 2 See our full range of products online at staustellfamilygroup.co.uk/wholesale
Black Friday Black Friday is on November 24th 2023 and we'll be launching some fantastic offers to kick start the count down to Christmas. Use the QR code to sign up for exclusive offers via email! Sign up here Place your order today on 0345 241 1122 3 3
Page 1: Special Offers November & December
Page 5 and 6: Aubergine & tomato pie Sweet potato
Page 7 and 8: Huntersville Pinotage The Den Pinot
Page 9 and 10: Merlot is often described as ‘sof
Page 11 and 12: Now £14.99 per 75cl Buy a 6 x 75cl
Page 13 and 14: What I'm drinking... The aroma of m
Page 15 and 16: Le Plan Côtes du Rhône Domaine de
Page 17 and 18: Festive food pairings If all of the
Page 19 and 20: We all ring in the New Year in our
Page 21: Special Offers Product Case Size Ca

SAFG - Wine Brochure - B6 2023

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