461848665-PhotographyGuidelines-Hilton-pdf

GLOBAL PHOTOGRAPHY GUIDELINES
AND
STYLE GUIDE

INDEX
INTRODUCTION
CONDUCTING A PHOTO SHOOT
TECHNICAL SPECIFICATIONS
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8
“Photography can be the make or break as to whether a customer decides to conduct business with your hotel.”
~ Hotelogy
HOW PEOPLE SEE US
A successful brand has a clear and concise Brand Identity. Brands such as Target ® and Apple ® have an instantly
recognizable identity... the result of a consistently delivered consumer-facing look and feel, globally. Photography
is a critical component in how Hilton Hotels & Resorts is represented in advertising, collateral and online.
GET THE LOOK
You only get one first impression. In today’s world, potential guests judge a hotel or resort based on the photographs
they view online. Well shot photography will set the scene and create ambience for a guest before they even arrive. With
the right professional photography, the brand and identity of Hilton Hotels & Resorts, as well as your individual hotel or
resort, will be taken to the next level.
As part of the relaunch of our Brand Identity, we are refreshing the style of our consumer-facing photography. This
document serves as the resource for you and your photographer to follow when conducting a Photo Shoot and should
be kept on-hand by the photographer to reference during the shoot to ensure all guidelines are met. Our photographs
should evoke emotion within the viewer by the use of unique lighting and artistic-like shapes and details. Within this
guide are visual references to assist you and your photographer on what is deemed ‘The Best of Hilton’ stylistically. It is
recommended to view additional Best of Hilton images on HiltonART, which is accessed via OnQ.
HOW CAN WE HELP YOU?
For any questions, please contact your Regional Tools & Resources Manager.
Americas:
Armand LeVasseur
armand.levasseur@hilton.com
T: + 1 703 883 5279
Europe, Middle East & Africa:
Chris Timbs
chris.timbs@hilton.com
T: + 44 (0) 207 856 8071
Asia Pacific:
Fiona Chung
fiona.chung@hilton.com
T: + 65 6833 9718
THE LOOK
HOTEL EXTERIOR
LOBBY
GUEST ROOM
GUEST BATHROOM
FOOD + BEVERAGE
RESTAURANT, BAR + LOUNGE
MEETING ROOM + BOARDROOM
BUSINESS TRAVEL
BUSINESS CENTER
BALLROOM
FITNESS CENTER
POOL
BEACH
RECREATION
SPA
DETAIL
LIFESTYLE
WEDDING
DESTINATION
SERVICE
THE PAGE
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25
31
37
45
51
57
63
67
73
77
83
89
95
101
111
119
125
133
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STEPS TO CONDUCTING A PHOTO SHOOT
STEP 1 : PLANNING + CREATING A SHOT LIST
Planning is essential for a successful Photo Shoot. The more details and information that are discussed prior to the
shoot with the agency or photographer, the easier it will be and your final images will show it. Lack of proper planning
and communication can result in a Photo Shoot that proves to be frustrating for all parties involved, and expectations
may not be adequately met.
Write a brief summary of what you hope to accomplish with your Photo Shoot – called a Creative Brief – for
your photographer so he/she has a sense of what your expectations are. For instance, do you want to get a
stylized shot of your pool, showcase food and beverage options, document your grounds and amenities?
WHAT SHOULD BE INCLUDED IN A CREATIVE BRIEF?
• OBJECTIVE: What are you looking to achieve?
• HOTEL CONTACT: Who is the main point of contact before, during and after the shoot?
• TYPE OF PHOTOGRAPHY: What type of photography are you looking for? (i.e. Lifestyle, F+B, Exterior)
• TIMING: When are you looking to schedule your shoot?
• TONALITY/PERSONALITY: What is the personality and style of your hotel/resort?
• AUDIENCE: What demographic and type of traveler are you targeting?
• IMAGE USAGE: Are you planning to use these images online, for print or both? Note Hilton requires unlimited
non-exlusive usage for internal and external print and online, third party media, editorial and promotion of the
individual property as well as masterbrand Hilton Hotels & Resorts. Photography will never be displayed with the
photographer’s copyright under any condition.
Make a list of the subject matter and areas you need to cover – called a Shot List – to itemize the areas you
would like to photograph. The photographer should be able to scout your property and provide ideas and
suggestions that meet your content requirements, and still align with these Style Guidelines.
WHAT SHOULD BE INCLUDED IN A SHOT LIST?
• LOCATIONS: What areas do you want photographed?
• MODELS: Would you like to have models in your photos? Note that all images must be shot two ways: with and
without models. Be sure to inform the photographer of this.
• CULTURAL SENSITIVITIES: Are there any cultural sensitivities to mention? (i.e. Wardrobe, Alcohol, Food)
If shooting multiple shots in the same area, such as a Standard Lounge Shot and a Lifestyle Lounge Shot,
aim to shoot these images back to back. This will save time by not having to set up the same area twice
with lighting and camera equipment. To get the maximum value from the shoot, it is worth creating
variations within one single area by changing models and props to suit varying usages and subjects.
Prior to the shoot, think about these different scenarios and plan them out. Make sure to discuss these
ideas with the photographer prior to the shoot to ensure enough time is allotted for your desired imagery.
STEP 2 : SELECTING + COMMISSIONING A PHOTOGRAPHER
The selection of a photographer is paramount in achieving the right look; they must be professional leaders in their
respective fields of Lifestyle, Architecture and Still Life Photography.
A list of preferred and accredited photographers is available from the Hilton Brand Team, but if you would
like to work with a different artist, please send their online portfolio to the Brand Team contact found on
Page 3: Introduction to ensure your desired photographer meets the stylistic requirements of Hilton.
Some photographers do not automatically give full rights to their work. Ask up-front what their policy is
and negotiate your needs accordingly. A Full Buy Out is preferred to ensure the widest usage rights. If the
photographer is only willing to agree to a Limited Release, such as 3-5 years, it would be in the hotel’s and
brand’s best interest to find a photographer that can accommodate our desired usage rights. Photographers
must be made aware that only a Hilton copyright mark will appear on all photos; their company’s copyright
mark will never be used. Be sure the purchased usage requirements reflect that.
Once a photographer has been chosen, the following line items must be addressed:
• They must receive and sign the Service Agreement, Photographer Release & Liability Release Forms, all which can
be found in the Photography Legal Forms section of HiltonART.
• Provide him/her the Global Photography Guidelines & Style Guide.
• Discuss the Creative Brief.
• Discuss your budget and ensure your expectations can be met within said budget.
• Discuss the Shot List to determine how many days the Photo Shoot will be, and how many shots per day. Do not
exceed 4 Feature Shots in 1 day. Always allow extra time per shot for spur of the moment ideas and requests that
will arise.
• Agree on dates of Photo Shoot.
• Discuss who will source the stylist, hair/makeup, assistants, models and props. Most agencies and photographers
are experienced in crew and model selection and have contacts who are readily available. This selection should
never be the sole responsibility of the hotel.
• Discuss how much assistance is required from Team Members/staff to accommodate crew needs.
• Determine who will act as the photographer/crew’s main point of contact at the hotel during the shoot.
• Discuss accommodations and meals, if applicable.
• Any amends made outside of the provided Service Agreement form must be documented in writing and signed by
the hotel and the photographer.
• Ensure the photographer has liability insurance.
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STEP 3 : ESTIMATING THE COST
Costs for a Photo Shoot are normally made up of the following elements:
Daily Rate Costs
• Photographer
• Photographer’s Assistant
• Production Coordinator
• Wardrobe Stylist
• Makeup + Hair Stylist
• Travel + Expenses
• Any Rental Equipment
• Models
• Food + Accommodation
STEP 4 : MODEL SELECTION
Per Image Costs
• Digital Capture
• Processing
• Post Production/Retouch
• Image Selection Output
• Package + Delivery
Variable Costs
• Taxes
• Wardrobe
• Props
• Additional Assistants
• Permits
• Agency Fees
• Gratuities
• Miscellaneous Expenses
STEP 5 : PREPPING FOR THE SHOOT
A Photo Shoot is an exciting production, and may peak interest (or frustration) from your guests who are staying with
you during that time. It is imperative to inform guests as soon as possible that a Photo Shoot will be happening. Their
curiosity will most likely heighten if they see a Photo Shoot happening, but very politely let them know that the shoot
area must remain clear with the exception of models and crew. If guests have questions, concerns or comments, your
Journey Ambassador is the appropriate person to facilitate these issues.
Certain areas, such as Fitness Centers, Pools or Spas may need to be closed to the public in order to be photographed.
Be sure to alert the guests well ahead of time and post appropriate signage clearly noting the closed areas during
specified hours.
A day or two before the shoot, arrange a Production Meeting with everyone involved, including key hotel members
(General Managers, Hotel Engineers, Departmental Heads) to discuss the ‘extras’ needed to get your property
prepped. For prepping instructions, please refer to the Style Page of each type of shot. It will detail out what needs to
be done to make a room, pool, lobby and grounds camera-ready.
If any of the shots planned are weather-dependant, make sure there is a back up plan if the weather is unfavorable.
Always check weather forecasts a week in advance so you know what you might have to work around.
The selection of models is important, as it speaks to the guest demographic you wish to represent as most relevant to
the Hilton brand and your property. The preferred age range for adult models is late 20’s to mid 30’s; children models
cannot be no older than 10 years of age. Models should look natural, not overdone or too trendy; sophisticated yet
fun. Always use professional models, as they are comfortable with taking direction from a photographer. Do not enlist
friends or family as models. Team Members can be used when appropriate.
• All models must sign the Publicity Release Form, otherwise you will not be able to use the image. This
form can be found in the Photography Legal Forms section of HiltonART.
• Avoid trends such as fad hair cuts and unnatural hair colors. Individuality and character is important in
order for our guests to relate to them as real people in real environments, and trends will instantly date
a photograph.
• Be aware of the ethnicity of your models to ensure diversity as well as appropriate demographic fit of
your target guests.
• Agencies and photographers are experienced in model selection and most likely have existing contacts
to make this process quite easy. The hotel should never handle model selection solely - the hotel must
own the approval, but rely on their agency/photographer to provide them with a selection.
• It is not uncommon for model agencies to bill you directly. Costs are normally billed as a Daily Rate, per
model. There may also be an additional Agency Fee - 20% is an industry standard.
HAVE A GREAT SHOOT!
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TECHNICAL + PRODUCTION SPECIFICATIONS
This section must be provided to the photographer prior to the Photo Shoot to assure they are briefed on the technical
aspects of photo requirements of Hilton Hotels & Resorts. It details shooting format, delivery methods, resolution and
file size, along with notes regarding upload onto the Hilton Photo Library.
HELPFUL HINTS
To get the most out of your Photo Shoot, here are a few tips that will assist the photographer from a stylistic point of
view. A successful image will be able to evoke emotion from the viewer, be artful and have the ability to ‘tell a story.’
PHOTO FORMAT
All Photo Shoots must be photographed digitally with professional-grade cameras and lighting equipment. Film will
not be accepted under any circumstance. It is preferred to shoot RGB RAW 8-Bit format to accommodate larger
executional needs, such as billboards and installations.
CHOOSING SELECTS
After the shoot is complete, the photographer must provide the hotel with low resolution RGB thumbnails of all shots.
Jpegs or contact sheets are acceptable. The hotel will then make their photo selections and forward to their Regional
Tools & Resources Manager (see page 3) for review. The Brand Team and the hotel will make final photo selections
based on these thumbnails, and the hotel will provide the photographer with the list of final image selections.
POST PRODUCTION
After receiving the list of final image selections, the photographer must render each selected image into Post Production
with Adobe Photoshop for retouch and color adjustments. It is highly recommended to layer various exposures into
a final image to get the best lighting in all areas of the shot and to boost the contrast and vividness of color. Retouch
in Color Setting Working Space ProPhoto RGB and US Web Coated (SWOP)v2 for CMYK. Photographer is to retouch
out dirt, fabric wrinkles, skin flaws, dead plants/palms/trees and other noticeable problematic areas. Color adjust the
image to have an even base of both highlights and shadows. Any heavy shadows and darker areas should be lightened
appropriately and any blown out areas must be burned in.
IMAGE DELIVERY + UPLOAD
Final files must be delivered in the below three formats, which accommodate all needs ranging from reference, online and
large-format print:
- 72dpi RGB thumbnails in JPG format for reference only (approx. 500kb)
- 300dpi RGB in JPG format (approx. 5MB)
- 300dpi CMYK full scale in TIFF format (no less than 30MB)
HOW SHOULD MODELS/PEOPLE BE PORTRAYED IN A HILTON PHOTO?
The most successful images with people capture intimate moments — we want our audience to feel something when
they see your photo. The preference is to have one to three people in one image. We understand there are instances
when more people are needed in an image, such as in a lounge or restaurant scene. In this case, the group of people
must all be interacting with each other. Hilton is a place where people come together with friends and family to create
those memories that last a lifetime; we want to capture that feeling. For further visual references for imagery with
people, please see the LIFESTYLE section.
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CAN I ADD SPECIAL EFFECTS?
Special effects are allowed for particular uses. Motion blur is acceptable on items like surrounding environments, such
as cars whizzing by on a busy New York street, but not used to fake energy in a space. Motion blur can be used on
people. Do not use Photoshop or similar applications to add in extras such as fireworks. Slightly boosting the saturation
and adding small details such as fuller flowers or a starry night is acceptable, but the authenticity of the image should
never be lost.
Images are to be provided to the hotel according to their specified delivery method. It is the hotel’s responsibility to
upload the images into HiltonART for hotel and brand availability and download. Details on this can be found in the
Photography Upload section of HiltonART, which is accessed via OnQ.
A disk containing the final images, along with a contact sheet and disk screenshot, must also be sent to the hotel’s
Regional Tools & Resources Manager (see page 3).
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HELPFUL HINTS
CAN I PHOTOGRAPH IN BLACK+WHITE TO CAPTURE A SPECIFIC LOOK?
Ensure all images are in full color. Images should never appear in Sepia Tones or Black + White.
CAN I PHOTOGRAPH WITH SPECIALTY LENSES?
Never photograph with distorting lenses, such as Fisheye and Extreme-Wide. They distort the image too heavily
and you start to shift away from the authenticity of the image. Panoramic images are not accepted, as they
heavily distort angles and the viewer does not get a true sense of the space. Lenses such as Standard Wide,
Lensbaby and Tilt + Shift are acceptable, but always shoot the scene with a Standard Lens as well.
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Asset Ratios
Hilton | Shoot Template
April 6, 2011 11:59 PM
The below aspect ratios are not a complete NEED for all the disparate sizes, but represent a wide crosssampling
of asset needs. The other size deviations needed can be sized out of this master aspect-ratio
of shots.
GET
THE LOOKS
Site
4
Traditional
2x1
4x3
HOW DO I SHOOT FOR ONLINE USAGE? Hilton | Shoot Template
Providing us with a variety of size formats allows April for 6, 2011 a wider 11:59 PMuse across digital, print and outdoor executions.
Photograph Asset Ratios in vertical, horizontal and square formats, even if visually one format 3x1 is preferred over the other.
Below The below are aspect standard ratios are not a sizes complete that NEED are for all used the disparate for various sizes, but represent online a wide applications. crosssampling
of asset needs. The other size deviations needed can be sized out of this master aspect-ratio
If looking to use an image online, ensure it
can be successfully cropped into all the shapes noted below. Include a variation which would allow empty space
of shots.
to have copy set onto the image and be read clearly.
3x4
Site
Traditional
Online Advertising
2x1
3x1
4x3
3x4
4x1
8x1
Online Advertising
ARE IMAGES WITH 8x1 PEOPLE ALLOWED FOR USE ON HILTON.COM?
Images with people (otherwise known as LIFESTYLE) will be accepted for use on the existing Hilton.com website,
as well as the new Hilton.com which will launch Q4 2011. Images with people will not be mixed in with standard
hotel/resort images and cannot make up more than 10% of total image count. All will be submitted for usage and
approval 4x1 by the Brand Team and must comply with the guidelines set within this document. Any images that do
not meet these standards will not be accepted.
HOTELS / CORPORATE
10

THE LOOK
HOTEL EXTERIOR
CORPORATE
Hilton New York, USA
13

THE LOOK
HOTEL EXTERIOR
The exterior photograph of a hotel may be the first impression we make on our guests,
and will directly influence what a guest expects. It is crucial to make them feel excited
about their stay, even before they arrive. This is why we need to achieve a modern yet
sophisticated look and feel through our exterior shots.
GET THE LOOK
1. All exterior pictures need a strong architectural style and personality. Many properties have a
uniqueness to them, but other properties may look quite traditional. To give any property more shape and
visual interest, look for forced perspectives and alternative angles.
2. For hotels positioned in cities or busy locations and resort hotels on the water, incorporating the
surrounding environment can be a strong commercial image. If possible, include Hilton exterior signage and
be sure Hilton stands out amongst the competing surroundings so it reads clearly as a Hilton photograph.
3. Images should always project a warm, welcoming and worldly feeling.
4. It is not necessary to show all of the property in one photograph. If there is a beautiful feature on the
hotel’s exterior, such as a portico, a more focused shot around that area is acceptable.
5. A successful exterior image is not limited to only the front entrance area. Explore the grounds for
unique and compelling angles and details.
6. For daytime images, sky should be clear blue. Avoid muggy skies. Colors should be clean, crisp and vibrant.
7. All exterior lighting and many guest room lights need to be turned on for all evening/dusk shots.
8. Including the Hilton exterior signage logo is mandatory for at least one shot, but not required for all
exterior shots. The signage does not have to be the focal point but must be easily read.
9. If there are any competing hotels in the area that can’t be avoided in the shot, they must be
non-recognizable so that the only hotel that stands out is the Hilton property.
10. If Hilton flags are visible, the new Hilton Hotels & Resorts logo on the flag must be legible.
11. Do not include parked cars in the photo. It is acceptable for moving cars to be shown with motion blur to
demonstrate the energy of the surrounding environment.
14 Hilton Istanbul, Turkey
15

Hilton Sofia, Bulgaria
Hilton Namhae Golf & Spa Resort, South Korea
The Drake Hotel, USA
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THE LOOK
HOTEL LOBBY
CORPORATE
Hilton Pattaya, Thailand
19

THE LOOK
HOTEL LOBBY
Lobby shots can be shot in two differing ways: with ‘layers’ or with a main focal point.
Images shot with ‘layers’ — a clear foreground, middle ground and background — where
each layer plays a role within the image creating a feeling of spaciousness, dimension
and visual intrigue. Images shot with a more intimate space or particular area, such as a
Front Desk, a sitting area or a staircase, document the essence of the space. Both styles
of photography are acceptable, but keep in mind that documentation of the Front Desk
area is a requirement.
GET THE LOOK
1. Hilton HHonors Check In signage and floor mat (where applicable) should remain in the shot. HHonors
items must utilize the current HHonors logo. All other collateral must be removed.
2. Remove rope barriers.
3. All lights should be on and working properly.
4. No magazines or newspapers on display.
5. No props should be used, such as luggage or beverages.
6. Televisions must be off or with the Property or Masterbrand logo.
7. Do not include Check In kiosks.
8. Pillows and cushions should be wrinkle-free and all tables/windows/floors must be cleaned.
9. All curtains and sheers must be fully opened.
10. In addition to images that showcase the entire lobby, be sure to focus on different areas and aspects in
your lobby, such as unique lighting fixtures, interesting furniture and concierge spaces.
11. Layer various exposures into the final image so all areas have the very best lighting and the image has
contrast and style.
LIFESTYLE HOTEL LOBBY
1. If you want to show the energy of your lobby with the use of people and/or Team Members, please see the
LIFESTYLE section for guidance.
2. Always shoot a Standard Lobby shot without people for Hilton Brand Standards purposes. A Lifestyle Lobby
shot should be in addition to a Standard Lobby shot.
20 Hilton Americas Houston, USA
21

Hilton Fort Lauderdale Marina, USA
Hilton McLean Tysons Corner, USA
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Hilton Toronto, Canada
Hilton Barcelona, Spain
23

THE LOOK
GUEST ROOM
CORPORATE
Hilton Hua Hin Resort & Spa, Thailand 25

THE LOOK
GUEST ROOM
Guest Room shots visually explain what kind of experience a guest will have at their
chosen Hilton location. Rooms must appear warm and inviting and exude a very
welcoming feel. Photograph when the outdoor environment is green and lush, unless
your location or specialty shows best in winter/fall months. It is best to photograph all
room types, including Suites. Standard King and Double rooms are required.
GET THE LOOK
1. The most important consideration when photographing guest rooms is to create an inviting feeling
and to highlight a main element of the room – bed, view, amenities, etc.
2. The hotel must comply with the Hilton Serenity Bed program as defined within Hilton Brand
Standards. All pillows must be wrinkle-free, fluffed and facing forward. White pillow quantity per bed:
Twin 2, Double 4, Queen 4, King 5. Remove any bolster pillows from the bed.
3. Bedding and bed skirts must be cleaned, pressed and pin-tucked in the corners. Even the smallest wrinkles
will show. The bed should always appear lush and soft; sheet/blankets must never hang loosely off the side
and duvet covers must never look empty in the corner pockets.
4. Include Flat Screen TVs only; do not include old box-style TVs. TVs must be turned off and turned slightly
towards the camera so the viewer can clearly see it as a television. Avoid glares.
5. All rooms must have current guest room amenities and collateral as defined by Brand Standards.
6. Do not include bulky armoires or wastebaskets in the shot.
7. The coffee-maker can be left in the shot as long as it is neatly displayed on a shelf with cords hidden. It must
not be on the desk or bathroom counter. Kettles and accompanying items must not be included. Any
branding on mugs and labels on water bottles must be obscured from view.
8. Hilton Resort guest rooms can feature a local amenity on the bed when it is a Brand Standard.
9. No props are to be used, such as blankets, food, drink or luggage. Any plants or flowers used may only
be done so if it is a Brand Standard for all guests staying in that guest room type.
10. Clean all surfaces the day of the shoot. A couple hours prior is preferred to avoid any dust settle.
11. Mood lighting is acceptable, but not too dark where items are unrecognizable.
12. All curtains and sheers must be fully open. Always include a window view in at least 1 shot. Not all images
need to include the view, but it is required to document.
26 Hilton Prague Old Town, Czech Republic
27

Hilton Singapore, Singapore
Hilton Vilamoura As Cascatas Golf Resort & Spa, Portugal
28 Hilton Bora Bora Nui Resort & Spa, French Polynesia
Hilton Berlin, Germany
29

THE LOOK
GUEST BATHROOM
CORPORATE
Hilton Beijing, China
31

THE LOOK
GUEST BATHROOM
It is important to capture the overall bathroom space, as well as the details, décor and
amenities. Images should always appear warm and inviting, avoiding harsh lights that
can make the space feel clinical.
GET THE LOOK
1. All towels need to be freshly cleaned and neatly folded or rolled.
2. Faucets, glass doors and counter tops must be shined and free of fingerprints, water marks or smudges.
3. Crabtree & Evelyn LaSource amenities will be phased out in 2011 with a new amenities program launching
April 2011. It is recommended not to include LaSource amenities for any future shoots. Images in this
document will be updated upon the release of the new amenities program.
4. All lights must be on; they may be dimmed if it creates an inviting mood within the space. Avoid glares from
lights that can appear on the mirrors and glass doors.
5. Waste basket and soap dish must be non-plastic and neatly displayed. Waste basket must be empty.
6. Tissues in tissue box and toilet paper on roll should be folded and/or neatly displayed.
7. All cords must be unplugged from wall and hidden. Hairdryer put away and toilet seat down.
8. Show curved shower rods if available. Shower curtain should be visible in shot, pulled 1/4 way.
9. Include grab-bars in ADA bathroom if available. Capturing an ADA Bathroom is a requirement, in
addition to a Standard Bathroom and any other room types you would like to photograph.
10. Coffee makers and mugs must be removed. Water bottles are only acceptable if required
by the hotel or resort for drinking/brushing purposes and faucet water is not recommended.
11. If the bathroom has a window with a view of the outside, include that in the shot as it makes the small
space appear much larger. If the room is an open concept, capture images that show the beds, view or
living space in the background. This also makes the bathroom appear more airy.
12. Entire bathroom must be neatly cleaned and shined just prior to the photo shoot.
32 Hilton Madrid Airport, Spain 33

Hilton Kuala Lumpur, Malaysia
Hilton Bandung, Indonesia
34 Hilton Montreal Bonaventure, Canada Hilton Vilamoura As Cascatas Golf Resort & Spa, Portugal
35

THE LOOK
FOOD + BEVERAGE
CORPORATE
37

THE LOOK
FOOD + BEVERAGE
Hilton Hotels & Resorts focuses on healthy, accessible and innovative food concepts,
avoiding stuffy presentations and uninviting formalities. Focus on fresh ingredients
that leave our guests satisfied yet hungry for more. Our hotels and resorts offer a
global taste experience, from comfort food to localized cuisine. It is not necessary to
document every dish the hotel offers, but instead focus on a few dishes that showcase
fresh colors and textures with a clean and unencumbered presentation.
GET THE LOOK
1. Use meals with fresh, colorful ingredients and lots of texture - fresh fruits and salads work great.
2. Dishware must be white or have a very simple culturally relevant pattern. Use standard polished silverware.
3. Do not include shots of food that don’t have an array of color and texture, such as Buffalo Wings,
meatloaf, steaks.
4. Food presentation must not be overly fancy.
LIFESTYLE FOOD + BEVERAGE
1. Please see LIFESTYLE section for further direction on photographing people.
2. Shots of Team Members in an F+B image should appear friendly yet focused.
3. Team Members should never appear to be interrupting the conversation between people, but should
be engaged in the scenario and focused on quality service and attentiveness.
4. Models need to appear natural and images to be of an intimate nature. Body language and
facial expressions are unforced (i.e. no staged ‘clinking’ of glasses). Models must be happy and
interested in their company’s conversation.
38 39

40
41

THE LOOK
RESTAURANT, BAR + LOUNGE
CORPORATE
Hilton Sydney, Australia
45

THE LOOK
RESTAURANT, BAR + LOUNGE
Common areas such as Restaurants, Bars and Lounges are the heartbeat of any hotel.
They are where people gather to celebrate with friends and family or to sit back, relax
and let the day unwind. Showcasing the uniqueness of our bars and restaurants speaks
volumes to our potential guests. Hilton Hotels & Resorts boasts breathtaking views,
intimate spaces and innovative and relevant restaurant concepts. The best images
bring these features together with visual layering and a sense of perspective.
GET THE LOOK
1. Restaurant tables must be fully set with linens (if applicable) pressed and glassware/silverware shined.
2. Bar and Lounge areas do not have to be fully set.
3. Successful shots capture a distinct color palette or focus on a compelling/signature area in the space.
4. Incorporate interesting interior elements, lighting fixtures, statues, flowers and table arrangements.
5. Depending on lights and textures found within the space, determine if the room is best shot during the day
or during the evening. Mood lighting is acceptable.
6. Having an interesting environment outside the bar/restaurant ads depth and interest to the shot.
7. Use a vanishing point technique when shooting a series of tables.
8. All tables and chairs must be neatly aligned and blinds raised. Curtains and sheers must be fully open. Layer
various exposures into the final image so that the interior and exterior are both clearly shown and provide
adequate contrast to each other.
9. Televisions must be turned off, but avoided in the shot if possible.
10. Do not include any props such as jackets, drinks, bags or magazines unless shooting a Lifestyle F+B shot.
LIFESTYLE RESTAURANT, BAR + LOUNGE
.
1. If shooting Restaurant, Bar + Lounge with models, these will have the ability to overlap into our
Food + Beverage and Lifestyle categories. Please see the LIFESTYLE section for style direction.
2. For hotels in the Middle East region, all alcoholic drinks must be removed from the shot. It is acceptable to
photograph both ways, with and without alcoholic drinks.
46 Hilton Pattaya, Thailand
47

Hilton Luxor Resort & Spa, Egypt
Hilton Pattaya, Thailand
48 Hilton Millennium Bangkok, Thailand
Hilton Los Cabos Beach & Golf Resort, Mexico
23
23 49

THE LOOK
MEETINGS
CORPORATE
Hilton Molino Stucky Venice, Italy
51

THE LOOK
MEETINGS
Capturing the meeting space of a hotel is important in being able to showcase the
accommodations that a meeting planner or group can expect on property. From small
meeting rooms to stately boardrooms, it is important to maximize the space and show
off the sophisticated décor and elements that make a room special .
GET THE LOOK
1. For Standard shots for meeting rooms and boardrooms that have one meeting table, photograph the
table diagonally or with a strong vanishing point, capturing the settings of the table and perspective created
by the chairs. For meeting spaces with multiple tables, use the line of tables to create perspective leading to
the front of the room.
2. All tables must have table settings such as collateral notepads, portfolios, water, glasses, pens, etc.
Collateral must adhere to the new Brand Identity design, as designated in Hilton Brand Standards, which is
set to launch Q2 2011.
3. Acceptable to include people in some shots, but must comply to LIFESTYLE section guidelines.
4. A bowl of green apples can be a great pop of color.
5. Television is preferably turned off, or displaying the Hilton brand or property logo.
6. Labels on water bottles must be obscured/non-readable.
7. Window curtains and sheers must be pulled open & easel pads and white boards should be clean.
8. All tables and chairs must be neatly aligned.
9. Having an interesting environment outside the room can ad depth and interest to the shot. Outside
environment should be free of people and cars, unless on a naturally busy street or area.
10. Any computers must show the Hilton brand property homepage on the screen.
52 Hilton London Kensington, United Kingdom
53

Hilton Margarita & Suites, Venezuela
Hilton Osaka, Japan
54 Hilton Seychelles Northolme Resort & Spa, Seychelles
Hilton Beijing Wangfujing, China
55

THE LOOK
BUSINESS TRAVEL
CORPORATE
Hilton Budapest WestEnd, Hungary
57

THE LOOK
BUSINESS TRAVEL
Hilton Hotels & Resorts is renowned for the quality, experience and reliability we offer our
business travelers. We know today’s traveler differs from yesteryear and Hilton is able
to accommodate every need, from a comfortable lounge with Wi-Fi access to modern
technologies, such as iPhone docks, to make their stay as seamless and efficient as possible.
GET THE LOOK
1. Male models must be dressed in a well-fitted, modern suit. Suit must not have a large pattern and must be
a neutral color, such as navy, grey or black. Simple one-colored ties are preferred – no neon colored ties.
Female model wardrobe can vary from a classic cashmere sweater and well-fit trousers and heels to a
business style dress. Cleavage is unacceptable. Sleeveless is acceptable.
2. Business travelers should appear focused on the task at hand, whether it be diligently listening to their
partner, getting to their meeting on time or working on their presentation on a laptop. Body language should
not be overdone (no furled brows, sitting overly upright, etc).
Hilton Athens, Greece
3. Business travelers spend just as much time outside the boardroom as they do inside. Shots of them using
their laptops in the lobby, with a cup of coffee and a newspaper are appropriate images to capture.
4. In many instances, the model’s face can be ‘hidden’ so the model can appear nondescript. As you’ll see
in some of the following visual examples, by turning the person’s head or through clever cropping, the
model’s face isn’t shown. It would provide a strong array of photos to shoot Business Travelers this way as
well as showing their faces.
5. Avoid herringbone or tweed-like patterns that can cause what’s
called a Morié Effect. A Morié Effect is a phenomenon that occurs when
photographing finely patterned clothing. The camera can read certain
patterns as a wave-like and will look dizzying to the viewer.
To the right is an example of a Moiré Effect. Notice the waviness
appearing on his lapel and to the right of his blue sleeve cuff.
6. Still-life images are also acceptable for Business Travel. Objects such
as laptops, portfolios and iPads for example are acceptable.
Hilton Paris Arc de Triomphe, France
58
59

Hilton Manchester Deansgate, United Kingdom
Hilton Dusseldorf, Germany
60 Hilton Manchester Deansgate, United Kingdom
Hilton Osaka, Japan
61

THE LOOK
BUSINESS CENTER
Hilton McLean Tysons Corner, USA
CORPORATE
Hilton Nagoya, Japan
63

THE LOOK
BUSINESS CENTER
Business Centers and their included amenities are a large selling feature to business
travels. A wide-angle shot is effective in documenting all amenities, but a series of
mid-range shots and detailed shots are equally as important. These more intimate
shots portray the look and feel of the environment.
GET THE LOOK
1. All computers must either be off or show the Hilton brand or property homepage on the screen.
2. Any brand standard items should be represented in the images.
3. No props such as luggage, briefcases or magazines can be used.
4. Collateral must adhere to the new Brand Identity design, as designated in Hilton Brand Standards, which is
set to release Q2 2011.
5. Televisions must be turned off, or displaying the Hilton brand or property logo. If there is a wall mounted
large screen quad television, it is acceptable to have the TV on only if it ads to the mood of the room.
Hilton Beijing Wangfujing, China
6. Labels on water bottles must be obscured.
7. Window curtains, sheers and blinds must be pulled open.
8. All tables and chairs must be neatly aligned.
9. All wires and cords must be hidden. They cannot be seen hanging under the desk or disheveled on the desk.
10. All lights must be turned on. Mood lighting is acceptable, as seen in the photo in the upper right corner.
11. If shooting for online banner ad purposes, close up/detail shots work the very best.
Hilton London Heathrow Airport, United Kingdom
64
65

THE LOOK
BALLROOM
CORPORATE
Hilton Baton Rouge Capital Center, USA
67

THE LOOK
BALLROOM
Ballrooms are usually very large, open spaces that offer a great variety of angles to
photograph. Standard Ballroom images must capture as much of the space as possible
to show its grandeur. This can be done without a furniture setup if the architecture
is visually compelling, but should always be shot with a wedding setup as a backup.
Ballrooms set up for a wedding are ideal, as it showcases the space at its very best.
Detail shots are also important to showcase light fixtures, table settings, unique décor
and interesting angles.
GET THE LOOK
1. Ballrooms can be photographed at any time unless there are windows. If this is the case, they must be shot
when the weather is best. Curtains, sheers and blinds must be open to showcase the outdoors.
2. Tables must be fully set for a wedding event. Slipcovered or chiavari chairs are preferred.
3. Do not use props such as filled drinkware, gifts, plated meals.
4. People cannot be in the shot, unless shooting as a Lifestyle Image. See LIFESTYLE section for guidelines.
5. Television must be turned off.
6. All tables and chairs must be neatly aligned.
7. All lights should be turned on. Mood lighting is acceptable, but cannot be too dark.
8. Many times the ceiling of the ballroom has unique chandeliers or details. Including the ceiling in the
shot can add visual interest.
9. Do not include the projection screen.
10. If your ballroom has a unique tiled floor, mural wall or ceiling, or truly spectacular lighting fixtures, it is
acceptable to photograph the ballroom as an empty space with no tables or table setup. This can be done in
addition to a wedding setup, which is required.
68 Hilton Abu Dhabi, United Arab Emirates
69

70
Hilton Pattaya, Thailand
Hilton Budapest WestEnd, Hungary
71

THE LOOK
FITNESS CENTER
Hilton Molino Stucky Venice, Italy
CORPORATE
Hilton McLean Tysons Corner, USA
73

THE LOOK
FITNESS CENTER
The idea behind a good Fitness Center shot is to make it look as large as possible. Even
if the space itself is rather small, use a wide-angle lens to create space. Using creative
perspectives can also create the illusion of a larger amount of fitness equipment.
GET THE LOOK
1. Only Hilton and Precor branding should be seen. All other branding must be obscured.
2. Use the perspective created by the line of the machines and their reflection in mirrors to create an
illusion of a never-ending line of fitness equipment.
3. Do not use props such as gloves, additional towels, magazines, books and free weights. Yoga balls
are acceptable.
4. Machine screens must be turned off, unless photographing a Fitness Lifestyle image with models. See
LIFESTYLE section for guidelines. TVs must always be off or displaying the Hilton brand or property logo.
Hilton Grand Seoul, South Korea
5. Waste baskets must be removed.
6. All towels and machines should be neatly arranged.
7. All lights should be turned on.
8. If the Fitness Center overlooks has an outdoor view, such as a pool, trees, city or beach, include that view.
9. Focus on treadmill and elliptical equipment. The weight-lifting machines do not photograph as well,
although it is acceptable to have them in the background or along the sides.
10. Fitness Center must be blocked off from guests during the shoot with appropriate signage clearly
displayed well in advance, or you must shoot during non-operational hours.
LIFESTYLE FITNESS
1. No people should be in the shot, unless shooting as a Lifestyle Fitness Image, not a Standard image.
Lifestyle Fitness Images should show motion and energy, and the models should always appear as if
their actions are natural and never look at the camera. Please see LIFESTYLE section for guidelines.
Hilton New York, USA
74 75

THE LOOK
POOL
Hilton Millennium Bangkok, Thailand
CORPORATE
Hilton Bandung, Indonesia
77

THE LOOK
POOL
Pools are an important focal point for Hilton Hotels & Resorts properties. They come in
a wide array of styles, from infinity pools to lazy rivers to rooftop pools and everything
in between. The images are to make the pool look and feel like an oasis; a place of pure
relaxation and retreat. A truly effective pool image will make the viewer yearn to be
there, and can literally picture themselves enjoying that special space.
GET THE LOOK
1. The entire pool area, including poolside bars and restaurants, must be freshly cleaned. This must be done
the morning of the photo shoot.
2. All gardens must be pruned; remove any dead or dying plants, flowers or palm fronds.
3 All towels and chairs need to be perfectly aligned. All umbrellas must be open; no strings hanging loosely.
4. If including hot tub, turn jets on.
5. No models or props such as sunglasses, inner tubes, magazines, books, food, drinks or beach bags, unless
shooting for a Lifestyle Pool Image. Please see LIFESTYLE section for guidelines.
Hilton Molino Stucky Venice, Italy
6. Do not photograph the pool in shade, wait until the sun hits the pool area that creates contrasting shadow
arrangements. You can also photograph during dusk hours, with all submerged pool and surrounding
environment lighting turned on.
7. When trying to include the entire pool, find an elevated place to shoot, such as a higher guest room or roof.
8. Only incorporate pool furniture if it is made out of wood, rattan, cloth or mesh -- no plastic or vinyl.
9. If the pool overlooks a unique environment, such as a mountain range, city or beach, include that view.
10. If there is a unique feature at the pool, such as zero entry, infinity, fountains - include that feature.
11. Specified pool areas must be blocked off from guests during the shoot with appropriate signage clearly
displayed well in advance for guests to see. The hotel, not the photography team, is responsible for
managing guest traffic during this time.
Hilton Vilamoura As Cascatas Golf Resort & Spa, Portugal
78 79

Hilton Dalaman Resort & Spa, Turkey
Hilton Bath City, United Kingdom
Hilton Vienna Danube, Austria
80
81

THE LOOK
BEACH
CORPORATE
Hilton Bora Bora Nui Resort & Spa, French Polynesia
83

THE LOOK
BEACH
The most important requirement for the beach shot is to showcase the environment
and surroundings. Beaches are large areas, and it is highly recommended to scout the
location for the best angles and assess the location of the sunlight and where shadows
fall during throughout the day. It is best to shoot the beach both with and without the
hotel in the shot.
GET THE LOOK
.
1. Only photograph in natural sunlight. During dusk hours is acceptable for a more soft or contrasted
lighting effect
2. All towels and chairs must to be cleaned and perfectly aligned.
3. All umbrellas must be open, no strings or straps hanging loosely.
4. No props such as sunglasses, inner tubes, magazines, books, food, drinks or beach bags.
5. No models or people can be in the shot, unless shooting as a Lifestyle Image. See LIFESTYLE section
for guidelines.
Hilton Sanya Resort & Spa, China
6. Do not photograph the beach in shade, wait until the sun hits the area.
7. Aerial shots from a helicopter, boat or hot air balloon are permitted. If commissioning a shot such as this, be
sure to discuss with them well in advance. The photographer must sign a liability waiver. Remember that it
is the photographer’s prerogative whether he or she will be open to this. Discuss it with them before
proceeding with any down payments or helicopter reservation. Please contact our Legal Department on this
matter to discuss property liability.
8. Only incorporate beach furniture if it is made out of wood, rattan, cloth or mesh -- no plastic or vinyl.
9. No vehicles or beach buggies should be in the shot. Boats and jet skis are acceptable if well presented.
10. If the beach overlooks a unique environment, such as a mountain range or cityscape include that view.
11. Specified beach areas must be blocked off from guests during the shoot with appropriate signage clearly
displayed well in advance for guests to see. The hotel, not the photography team, is responsible for
managing guest traffic during this time.
Caribe Hilton, Puerto Rico
84 85

Hilton LaBriz Resort & Spa, Seychelles
Hilton Seychelles Labriz Resort & Spa, Seychelles
87

THE LOOK
RECREATION
CORPORATE
Hilton Orlando Bonnet Creek, USA
89

THE LOOK
RECREATION
Hotels offer recreational facilities, such as Tennis Courts and Golf Courses. When
shooting these areas, we want to not only show the facility itself, but also the distance
relation to the hotel or surrounding environment or a compelling view.
GET THE LOOK
1. All surrounding landscaping must be pruned the day of the shoot, a few hours ahead is preferred. Any dead
areas of grass must be tended to. All sand traps on Golf Courses must be raked, fairways mowed and greens
pruned. Courts must be cleaned and free of scuff marks.
2. Shoot in high day or dusk. Do not shoot at night.
3. No props can be used that would give the impression that a person is using or has just used the facility.
Items such as sunglasses, food, drink, shoes, clothing and hats are not permitted. Generic facility-standard
props such towels, racquets, balls, golf carts, clubs or golf bags are acceptable. Always photograph with and
without props.
Hilton Curaçao, Curaçao
4. Aerial shots from a helicopter, boat or hot air balloon are permitted. If commissioning a shot such as this, be
sure to discuss with them well in advance. The photographer must sign a liability waiver. Remember that it
is the photographer’s prerogative whether he or she will be open to this. Discuss it with them before
proceeding with any down payments or helicopter reservation. Please contact our Legal Department on this
matter to discuss property liability.
5. If the area overlooks a unique environment, such as a mountain range or beach, include that view.
6. Specified areas must be blocked off from guests during the shoot with appropriate signage clearly
displayed well in advance for guests to see. The hotel, not the photography team, is responsible for
managing guest traffic during this time.
LIFESTYLE RECREATION
1. No models can be used in a Standard photo; only use models in a Lifestyle image. Please see LIFESTYLE
section for guidelines. Please follow below for recreational wardrobe:
- Golf Attire: Bottoms and tops must be neutral color or have a slight pattern. Only one article of
clothing can have a pattern, the other article should be solid. Visor or baseball hat. White & Black/
Brown Classic style golf cleats.
- Tennis Attire: Bottoms and tops must be neutral color or have a slight pattern. Only one article of
clothing can have a pattern, the other article should be solid. Visor or baseball style hat. White
or ivory shoes. Women can wear a modern tennis dress, but their bottom and chest must be
adequately covered.
Hilton Mexico City Reforma, Mexico
90 91

Hilton Cartegena, Colombia
Ramses Hilton, Egypt
92 Hilton Orlando Bonnet Creek, USA
Hilton Niseko Village, Japan
93

THE LOOK
SPA
CORPORATE
Hilton Sanya Resort & Spa, China
95

THE LOOK
SPA
The most important aim is to create images that will evoke the viewer’s desire to use
the amenities of the spa and salon, and create a feeling of relaxation and tranquility.
Spas and salons have various areas – main lobby, treatment rooms, sauna, hot tub, nail
station, hair station – be sure to capture all areas. Areas must be set as if they are going
to be presented to a guest.
GET THE LOOK
1. Linens must be cleaned and pressed. Towels must be neatly folded or rolled.
2. Tub and jacuzzi jet can be turned on.
3. When shooting a Standard image (no people) no props can be used that would give the impression that a
person is using or has just used the facility. Props such as candles, rock and flowers are permitted. Never
use bathrobes or slippers.
4. Accessories and retail items must be dusted and neatly arranged.
Hilton Bandung, Indonesia
5. If the area overlooks a unique environment, such as a mountain range or beach, include that view.
6. Must shoot in off-hours, as not to disturb the guests.
7. Items such as wax heaters and towel warmers are not permitted.
LIFESTYLE SPA
1. No models can be in the shot, unless shooting a Lifestyle image, not a Standard image. If shooting
a Lifestyle Spa image, please refer to the LIFESTYLE section for guidelines.
2. Avoid standard, stock-type images such as rocks on a woman’s back. Any sexual images should also be
avoided. All female models must have tops and bottoms on, unless facing down on a massage table or
appropriately covered with a towel.
2. Play with artistic angles and perspectives to make a Lifestyle Spa shot beautifully unexpected.
Ras Al Khaimah Resort & Spa, United Arab Emirates
96
97

Hilton Maldives Iru Fushi Resort, Maldives
Hilton Maldives Iru Fushi Resort, Maldives
Hilton Copenhagen Airport, Denmark
98 99

THE LOOK
DETAIL + ARCHITECTURE
CORPORATE
Hilton Kuwait Resort, Kuwait
101

THE LOOK
DETAIL + ARCHITECTURE
A hotel can be defined by photographs of its details and iconic features. Every hotel
has something unique about it – from a beautiful lighting fixture or water fountain to a
grand staircase or rooftop view. These images build a story around your hotel; they tell
your guests who you are and define the experience they will have.
GET THE LOOK
1. Photographers are artists by nature. Allow at least a half day for them to roam the hotel grounds, both
interior and exterior to capture the details, shapes and architectural elements in and around your hotel. Allow
the photographer the opportunity to be creative. Many times unplanned shots that are liked the most!
2. Shots can be spontaneous, artistic and even abstract.
3. Seek out the unique features and photograph them at various angles, both standard and forced.
4. Play with long shadows and various textures found within the hotel.
102 Hilton Athens, Greece 103

Hilton Ras Al Khaimah Resort & Spa, United Arab Emirates
Hilton Istanbul, Turkey
Hilton London Heathrow Airport, United Kingdom
104
105

London Hilton on Park Lane, United Kingdom
Hilton Evian-les-Bains, France
106 Hilton Orlando Bonnet Creek, USA
Hilton Evian-les-Bains, France
107

108 Millennium Hilton Bangkok, Thailand
Hilton Amsterdam, Netherlands
109

THE LOOK
LIFESTYLE
CORPORATE
Hilton Orlando Bonnet Creek, USA
111

THE LOOK
LIFESTYLE
With the use of well-chosen models and a great photographer, Lifestyle images will
bring a new sense of energy and interest to your hotel. Images must seem as if we
captured a personal and intimate moment in time. By allowing the photo team to stylize
the Lifestyle shoots, the images will take on a journalistic approach that will look and
feel natural.
1. Models must never look at the camera.
GET THE LOOK
2. Actions and expressions cannot look forced. Smiles, laughter, body language and actions must all
appear natural and spontaneous. No forced ‘clinking’ of glasses, or hugging each other during events/
meals. Emotion must be shown through facial expressions and subtle body language.
3. Props are allowed as deemed appropriate.
4. Family, friends and team members are not allowed to be models. Team members may be asked to be
in the shot if they feel comfortable with being in front of a camera, but it is not a requirement. Team
members can only be portrayed as Team Members, not as a guest/model. All models must be professional,
chosen by the photo team and approved by the hotel. You may ask to see the most recent photos of a
model to ensure their current look matches their portfolio images. Be sure to read the Introduction section
with details about model selection, age range, etc.
5. Wardrobe must be chosen by the hired stylist of the photo team.
6. Styling is Classic Contemporary. No trendy fashion patterns, colors and haircuts.
7. Intimate settings should not exceed 4 people. Social scenes should not exceed 10 people, but imagery must
reflect intimate moments within a larger social scene.
8. Wedding Lifestyle images cannot look like standard wedding photographs. People cannot look at the camera
and must continue with the approach of capturing a personal moment between 2 people. See WEDDING
section for visual examples specific to weddings.
WEB USAGE
Lifestyle images will be accepted for use on the existing Hilton.com website, as well as the new
Hilton.com which will launch Q4 2011. Lifestyle images will not be mixed in with standard hotel/resort
images and cannot make up more than 10% of total image count. All will be submitted for usage and
approval by the Brand Team and must comply with these guidelines. Any images that do not meet these
standards will not be accepted.
112 Hilton Orlando Bonnet Creek, USA
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Hilton Fiji Beach Resort & Spa, Fiji
Hilton Maldives Iru Fushi Resort, Maldives
114 Hilton Orlando Bonnet Creek, USA
Hilton Moorea Lagoon Resort & Spa, French Polynesia
115

Hilton Fiji Beach Resort & Spa, Fiji
Hilton Batang Ai Longhouse Resort, Malaysia
Hilton Phuket Arcadia Resort & Spa, Thailand
116 117

THE LOOK
WEDDINGS
CORPORATE
Hilton Orlando Bonnet Creek, USA
119

THE LOOK
WEDDINGS
The most successful wedding, celebration and holiday shots for
Hilton Hotels & Resorts exude emotion. We are able to show room settings in our
Ballroom and Restaurant sections, but for Wedding imagery we focus more on the
humanistic element of special occasions. We want our viewers to be able to relate
to these images as much as possible.
GET THE LOOK
1. Images can be shot with or without models. For images with models, please refer to the See LIFESTYLE
section for model guidelines.
2. Images can be shot as wedding reception setup that must showcase table settings, a view, lighting fixtures
and/or unique décor. It is not required to fit the entire ballroom or table in one shot, as it can be
overwhelming and lack focus. See BALLROOM section for guidelines.
3. Table props such as flowers, centerpieces, menus and invitations are acceptable. Use only fresh flowers in a
modern styled arrangement. It is acceptable for flowers to take on the style of the hotel or location as well.
For instance, a hibiscus centerpiece in Hawaii or wildflowers for a garden party.
4. The only models that can appear in a Wedding shot are Bride, Groom, Parents of Bride/Groom, Ringbearer
and Flower Girl.
5. Wardrobe and color palette of flowers must be chosen by the hired stylist of the photo team.
6. Styling is Classic Contemporary. Avoid trendy fashion patterns, colors and haircuts.
7. If your hotel offers outdoor or garden weddings, be sure to capture that in addition to a ballroom event.
120 Hilton Amsterdam, Netherlands
121

Hilton Niseko Village, Japan
Hilton Prague Old Town, Czech Republic
122 Hilton Hawaiian Village Beach Resort & Spa, USA
Hilton Irvine/Orange County Airport, USA
123

THE LOOK
DESTINATION
CORPORATE
Hilton Batang Ai Longhouse Resort, Malaysia
125

THE LOOK
DESTINATION
Hilton has hotels and resorts all around the world, with each location having a
surrounding environment, architecture and culture which makes it unique and special.
Destination images give the viewer a sense of place and showcase the experience
they can expect to have. These images can include everyday people, models, still-life,
amazing views, architectural details, cityscapes and local, everyday objects.
GET THE LOOK
1. If local people are photographed (other than hired models), it is imperative that a Model Release Form
is signed by them and appropriately documented. See LIFESTYLE section for guidelines on using people.
2. When photographing well known monuments, think of interesting angles to shoot that will still make
the viewer clearly recognize the monument, but in a unique and aesthetically pleasing configuration.
The use of strong color, long shadows and mood lighting can all equate to a gorgeous image.
3. Props should not be used when photographing authentic destination imagery.
4. If a cityscape image is requested, it is best to photograph the Hilton property as part of the cityscape. See if
there are surrounding buildings that will allow you to photograph the Hilton property from their building.
Please see HOTEL EXTERIOR section for guidelines.
5. Capture both vertical and horizontal formats, along with widespan and intimate images.
126 The Trafalgar London, United Kingdom
127

Hilton Clearwater Beach Resort, USA
Hilton Paris Arc De Triomphe, France
Hilton Athens, Greece
128 129

Hilton Moorea Lagoon Resort & Spa, French Polynesia
Hilton Sydney, Australia
130 Hilton Sorrento Palace, Italy
Hilton London Kensington, United Kingdom
131

THE LOOK
SERVICE
CORPORATE
Hilton Beijing Wangfujing, China
133

THE LOOK
SERVICE
The service our Team Members provide our Guests is the mainstay of
Hilton Hotels & Resorts. Our staff exudes our Brand Personality: Authentic, Worldly,
Generous, Refreshing and Competent. When photographing Team Members, they
must outwardly exude all the above traits.
GET THE LOOK
1. Team Members must look engaged in the situation at hand with a smile on their face.
2. Team Members must be shot interacting with the camera and interacting with Guest(s).
3. Team Members must have a name tag on their lapel.
3. Team Members must appear well groomed with nails clean and clothing wrinkle-free.
4. You can photograph everyone from the Front Desk, GM, Housekeeping, Bellman -- anyone!
5. If your property has an HHonors Check-In area, document that with a Guest being checked in or signed
up for our HHonors program. Be sure all floor mats and signage has the current HHonors logo. Remove all
other collateral from the counter, except for the Welcome HHonors sign. Please see details in
the LOBBY section for guidelines.
6. Capture both vertical and horizontal formats, along with widespan and intimate images.
134 Hilton Beijing Wangfujing, China
135

Hilton Evian-les-Bains, France
Hilton Warsaw Hotel & Convention Centre, Poland
Hilton Ras Al Khaimah Resort & Spa, United Arab Emirates
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137

Hilton Warsaw Hotel & Convention Centre, Poland
Millennium Hilton Bangkok, Thailand
Hilton Cebu Resort & Spa, Philippines
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APRIL 2011
7930 JONES BRANCH DRIVE • McLEAN, VIRGINIA • 22182 • USA
© HILTON WORLDWIDE 2010
HILTON CONFIDENTIAL. FOR HILTON INTERNAL USE ONLY.