461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
HOTEL EXTERIOR
The exterior photograph of a hotel may be the first impression we make on our guests,
and will directly influence what a guest expects. It is crucial to make them feel excited
about their stay, even before they arrive. This is why we need to achieve a modern yet
sophisticated look and feel through our exterior shots.
GET THE LOOK
1. All exterior pictures need a strong architectural style and personality. Many properties have a
uniqueness to them, but other properties may look quite traditional. To give any property more shape and
visual interest, look for forced perspectives and alternative angles.
2. For hotels positioned in cities or busy locations and resort hotels on the water, incorporating the
surrounding environment can be a strong commercial image. If possible, include Hilton exterior signage and
be sure Hilton stands out amongst the competing surroundings so it reads clearly as a Hilton photograph.
3. Images should always project a warm, welcoming and worldly feeling.
4. It is not necessary to show all of the property in one photograph. If there is a beautiful feature on the
hotel’s exterior, such as a portico, a more focused shot around that area is acceptable.
5. A successful exterior image is not limited to only the front entrance area. Explore the grounds for
unique and compelling angles and details.
6. For daytime images, sky should be clear blue. Avoid muggy skies. Colors should be clean, crisp and vibrant.
7. All exterior lighting and many guest room lights need to be turned on for all evening/dusk shots.
8. Including the Hilton exterior signage logo is mandatory for at least one shot, but not required for all
exterior shots. The signage does not have to be the focal point but must be easily read.
9. If there are any competing hotels in the area that can’t be avoided in the shot, they must be
non-recognizable so that the only hotel that stands out is the Hilton property.
10. If Hilton flags are visible, the new Hilton Hotels & Resorts logo on the flag must be legible.
11. Do not include parked cars in the photo. It is acceptable for moving cars to be shown with motion blur to
demonstrate the energy of the surrounding environment.
14 Hilton Istanbul, Turkey
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