461848665-PhotographyGuidelines-Hilton-pdf

STEP 3 : ESTIMATING THE COST
Costs for a Photo Shoot are normally made up of the following elements:
Daily Rate Costs
• Photographer
• Photographer’s Assistant
• Production Coordinator
• Wardrobe Stylist
• Makeup + Hair Stylist
• Travel + Expenses
• Any Rental Equipment
• Models
• Food + Accommodation
STEP 4 : MODEL SELECTION
Per Image Costs
• Digital Capture
• Processing
• Post Production/Retouch
• Image Selection Output
• Package + Delivery
Variable Costs
• Taxes
• Wardrobe
• Props
• Additional Assistants
• Permits
• Agency Fees
• Gratuities
• Miscellaneous Expenses
STEP 5 : PREPPING FOR THE SHOOT
A Photo Shoot is an exciting production, and may peak interest (or frustration) from your guests who are staying with
you during that time. It is imperative to inform guests as soon as possible that a Photo Shoot will be happening. Their
curiosity will most likely heighten if they see a Photo Shoot happening, but very politely let them know that the shoot
area must remain clear with the exception of models and crew. If guests have questions, concerns or comments, your
Journey Ambassador is the appropriate person to facilitate these issues.
Certain areas, such as Fitness Centers, Pools or Spas may need to be closed to the public in order to be photographed.
Be sure to alert the guests well ahead of time and post appropriate signage clearly noting the closed areas during
specified hours.
A day or two before the shoot, arrange a Production Meeting with everyone involved, including key hotel members
(General Managers, Hotel Engineers, Departmental Heads) to discuss the ‘extras’ needed to get your property
prepped. For prepping instructions, please refer to the Style Page of each type of shot. It will detail out what needs to
be done to make a room, pool, lobby and grounds camera-ready.
If any of the shots planned are weather-dependant, make sure there is a back up plan if the weather is unfavorable.
Always check weather forecasts a week in advance so you know what you might have to work around.
The selection of models is important, as it speaks to the guest demographic you wish to represent as most relevant to
the Hilton brand and your property. The preferred age range for adult models is late 20’s to mid 30’s; children models
cannot be no older than 10 years of age. Models should look natural, not overdone or too trendy; sophisticated yet
fun. Always use professional models, as they are comfortable with taking direction from a photographer. Do not enlist
friends or family as models. Team Members can be used when appropriate.
• All models must sign the Publicity Release Form, otherwise you will not be able to use the image. This
form can be found in the Photography Legal Forms section of HiltonART.
• Avoid trends such as fad hair cuts and unnatural hair colors. Individuality and character is important in
order for our guests to relate to them as real people in real environments, and trends will instantly date
a photograph.
• Be aware of the ethnicity of your models to ensure diversity as well as appropriate demographic fit of
your target guests.
• Agencies and photographers are experienced in model selection and most likely have existing contacts
to make this process quite easy. The hotel should never handle model selection solely - the hotel must
own the approval, but rely on their agency/photographer to provide them with a selection.
• It is not uncommon for model agencies to bill you directly. Costs are normally billed as a Daily Rate, per
model. There may also be an additional Agency Fee - 20% is an industry standard.
HAVE A GREAT SHOOT!
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