461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
GUEST ROOM
Guest Room shots visually explain what kind of experience a guest will have at their
chosen Hilton location. Rooms must appear warm and inviting and exude a very
welcoming feel. Photograph when the outdoor environment is green and lush, unless
your location or specialty shows best in winter/fall months. It is best to photograph all
room types, including Suites. Standard King and Double rooms are required.
GET THE LOOK
1. The most important consideration when photographing guest rooms is to create an inviting feeling
and to highlight a main element of the room – bed, view, amenities, etc.
2. The hotel must comply with the Hilton Serenity Bed program as defined within Hilton Brand
Standards. All pillows must be wrinkle-free, fluffed and facing forward. White pillow quantity per bed:
Twin 2, Double 4, Queen 4, King 5. Remove any bolster pillows from the bed.
3. Bedding and bed skirts must be cleaned, pressed and pin-tucked in the corners. Even the smallest wrinkles
will show. The bed should always appear lush and soft; sheet/blankets must never hang loosely off the side
and duvet covers must never look empty in the corner pockets.
4. Include Flat Screen TVs only; do not include old box-style TVs. TVs must be turned off and turned slightly
towards the camera so the viewer can clearly see it as a television. Avoid glares.
5. All rooms must have current guest room amenities and collateral as defined by Brand Standards.
6. Do not include bulky armoires or wastebaskets in the shot.
7. The coffee-maker can be left in the shot as long as it is neatly displayed on a shelf with cords hidden. It must
not be on the desk or bathroom counter. Kettles and accompanying items must not be included. Any
branding on mugs and labels on water bottles must be obscured from view.
8. Hilton Resort guest rooms can feature a local amenity on the bed when it is a Brand Standard.
9. No props are to be used, such as blankets, food, drink or luggage. Any plants or flowers used may only
be done so if it is a Brand Standard for all guests staying in that guest room type.
10. Clean all surfaces the day of the shoot. A couple hours prior is preferred to avoid any dust settle.
11. Mood lighting is acceptable, but not too dark where items are unrecognizable.
12. All curtains and sheers must be fully open. Always include a window view in at least 1 shot. Not all images
need to include the view, but it is required to document.
26 Hilton Prague Old Town, Czech Republic
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