461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
HOTEL LOBBY
Lobby shots can be shot in two differing ways: with ‘layers’ or with a main focal point.
Images shot with ‘layers’ — a clear foreground, middle ground and background — where
each layer plays a role within the image creating a feeling of spaciousness, dimension
and visual intrigue. Images shot with a more intimate space or particular area, such as a
Front Desk, a sitting area or a staircase, document the essence of the space. Both styles
of photography are acceptable, but keep in mind that documentation of the Front Desk
area is a requirement.
GET THE LOOK
1. Hilton HHonors Check In signage and floor mat (where applicable) should remain in the shot. HHonors
items must utilize the current HHonors logo. All other collateral must be removed.
2. Remove rope barriers.
3. All lights should be on and working properly.
4. No magazines or newspapers on display.
5. No props should be used, such as luggage or beverages.
6. Televisions must be off or with the Property or Masterbrand logo.
7. Do not include Check In kiosks.
8. Pillows and cushions should be wrinkle-free and all tables/windows/floors must be cleaned.
9. All curtains and sheers must be fully opened.
10. In addition to images that showcase the entire lobby, be sure to focus on different areas and aspects in
your lobby, such as unique lighting fixtures, interesting furniture and concierge spaces.
11. Layer various exposures into the final image so all areas have the very best lighting and the image has
contrast and style.
LIFESTYLE HOTEL LOBBY
1. If you want to show the energy of your lobby with the use of people and/or Team Members, please see the
LIFESTYLE section for guidance.
2. Always shoot a Standard Lobby shot without people for Hilton Brand Standards purposes. A Lifestyle Lobby
shot should be in addition to a Standard Lobby shot.
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