461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
RESTAURANT, BAR + LOUNGE
Common areas such as Restaurants, Bars and Lounges are the heartbeat of any hotel.
They are where people gather to celebrate with friends and family or to sit back, relax
and let the day unwind. Showcasing the uniqueness of our bars and restaurants speaks
volumes to our potential guests. Hilton Hotels & Resorts boasts breathtaking views,
intimate spaces and innovative and relevant restaurant concepts. The best images
bring these features together with visual layering and a sense of perspective.
GET THE LOOK
1. Restaurant tables must be fully set with linens (if applicable) pressed and glassware/silverware shined.
2. Bar and Lounge areas do not have to be fully set.
3. Successful shots capture a distinct color palette or focus on a compelling/signature area in the space.
4. Incorporate interesting interior elements, lighting fixtures, statues, flowers and table arrangements.
5. Depending on lights and textures found within the space, determine if the room is best shot during the day
or during the evening. Mood lighting is acceptable.
6. Having an interesting environment outside the bar/restaurant ads depth and interest to the shot.
7. Use a vanishing point technique when shooting a series of tables.
8. All tables and chairs must be neatly aligned and blinds raised. Curtains and sheers must be fully open. Layer
various exposures into the final image so that the interior and exterior are both clearly shown and provide
adequate contrast to each other.
9. Televisions must be turned off, but avoided in the shot if possible.
10. Do not include any props such as jackets, drinks, bags or magazines unless shooting a Lifestyle F+B shot.
LIFESTYLE RESTAURANT, BAR + LOUNGE
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1. If shooting Restaurant, Bar + Lounge with models, these will have the ability to overlap into our
Food + Beverage and Lifestyle categories. Please see the LIFESTYLE section for style direction.
2. For hotels in the Middle East region, all alcoholic drinks must be removed from the shot. It is acceptable to
photograph both ways, with and without alcoholic drinks.
46 Hilton Pattaya, Thailand
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