461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
LIFESTYLE
With the use of well-chosen models and a great photographer, Lifestyle images will
bring a new sense of energy and interest to your hotel. Images must seem as if we
captured a personal and intimate moment in time. By allowing the photo team to stylize
the Lifestyle shoots, the images will take on a journalistic approach that will look and
feel natural.
1. Models must never look at the camera.
GET THE LOOK
2. Actions and expressions cannot look forced. Smiles, laughter, body language and actions must all
appear natural and spontaneous. No forced ‘clinking’ of glasses, or hugging each other during events/
meals. Emotion must be shown through facial expressions and subtle body language.
3. Props are allowed as deemed appropriate.
4. Family, friends and team members are not allowed to be models. Team members may be asked to be
in the shot if they feel comfortable with being in front of a camera, but it is not a requirement. Team
members can only be portrayed as Team Members, not as a guest/model. All models must be professional,
chosen by the photo team and approved by the hotel. You may ask to see the most recent photos of a
model to ensure their current look matches their portfolio images. Be sure to read the Introduction section
with details about model selection, age range, etc.
5. Wardrobe must be chosen by the hired stylist of the photo team.
6. Styling is Classic Contemporary. No trendy fashion patterns, colors and haircuts.
7. Intimate settings should not exceed 4 people. Social scenes should not exceed 10 people, but imagery must
reflect intimate moments within a larger social scene.
8. Wedding Lifestyle images cannot look like standard wedding photographs. People cannot look at the camera
and must continue with the approach of capturing a personal moment between 2 people. See WEDDING
section for visual examples specific to weddings.
WEB USAGE
Lifestyle images will be accepted for use on the existing Hilton.com website, as well as the new
Hilton.com which will launch Q4 2011. Lifestyle images will not be mixed in with standard hotel/resort
images and cannot make up more than 10% of total image count. All will be submitted for usage and
approval by the Brand Team and must comply with these guidelines. Any images that do not meet these
standards will not be accepted.
112 Hilton Orlando Bonnet Creek, USA
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