461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
MEETINGS
Capturing the meeting space of a hotel is important in being able to showcase the
accommodations that a meeting planner or group can expect on property. From small
meeting rooms to stately boardrooms, it is important to maximize the space and show
off the sophisticated décor and elements that make a room special .
GET THE LOOK
1. For Standard shots for meeting rooms and boardrooms that have one meeting table, photograph the
table diagonally or with a strong vanishing point, capturing the settings of the table and perspective created
by the chairs. For meeting spaces with multiple tables, use the line of tables to create perspective leading to
the front of the room.
2. All tables must have table settings such as collateral notepads, portfolios, water, glasses, pens, etc.
Collateral must adhere to the new Brand Identity design, as designated in Hilton Brand Standards, which is
set to launch Q2 2011.
3. Acceptable to include people in some shots, but must comply to LIFESTYLE section guidelines.
4. A bowl of green apples can be a great pop of color.
5. Television is preferably turned off, or displaying the Hilton brand or property logo.
6. Labels on water bottles must be obscured/non-readable.
7. Window curtains and sheers must be pulled open & easel pads and white boards should be clean.
8. All tables and chairs must be neatly aligned.
9. Having an interesting environment outside the room can ad depth and interest to the shot. Outside
environment should be free of people and cars, unless on a naturally busy street or area.
10. Any computers must show the Hilton brand property homepage on the screen.
52 Hilton London Kensington, United Kingdom
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