461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
DETAIL + ARCHITECTURE
A hotel can be defined by photographs of its details and iconic features. Every hotel
has something unique about it – from a beautiful lighting fixture or water fountain to a
grand staircase or rooftop view. These images build a story around your hotel; they tell
your guests who you are and define the experience they will have.
GET THE LOOK
1. Photographers are artists by nature. Allow at least a half day for them to roam the hotel grounds, both
interior and exterior to capture the details, shapes and architectural elements in and around your hotel. Allow
the photographer the opportunity to be creative. Many times unplanned shots that are liked the most!
2. Shots can be spontaneous, artistic and even abstract.
3. Seek out the unique features and photograph them at various angles, both standard and forced.
4. Play with long shadows and various textures found within the hotel.
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