461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
BUSINESS TRAVEL
Hilton Hotels & Resorts is renowned for the quality, experience and reliability we offer our
business travelers. We know today’s traveler differs from yesteryear and Hilton is able
to accommodate every need, from a comfortable lounge with Wi-Fi access to modern
technologies, such as iPhone docks, to make their stay as seamless and efficient as possible.
GET THE LOOK
1. Male models must be dressed in a well-fitted, modern suit. Suit must not have a large pattern and must be
a neutral color, such as navy, grey or black. Simple one-colored ties are preferred – no neon colored ties.
Female model wardrobe can vary from a classic cashmere sweater and well-fit trousers and heels to a
business style dress. Cleavage is unacceptable. Sleeveless is acceptable.
2. Business travelers should appear focused on the task at hand, whether it be diligently listening to their
partner, getting to their meeting on time or working on their presentation on a laptop. Body language should
not be overdone (no furled brows, sitting overly upright, etc).
Hilton Athens, Greece
3. Business travelers spend just as much time outside the boardroom as they do inside. Shots of them using
their laptops in the lobby, with a cup of coffee and a newspaper are appropriate images to capture.
4. In many instances, the model’s face can be ‘hidden’ so the model can appear nondescript. As you’ll see
in some of the following visual examples, by turning the person’s head or through clever cropping, the
model’s face isn’t shown. It would provide a strong array of photos to shoot Business Travelers this way as
well as showing their faces.
5. Avoid herringbone or tweed-like patterns that can cause what’s
called a Morié Effect. A Morié Effect is a phenomenon that occurs when
photographing finely patterned clothing. The camera can read certain
patterns as a wave-like and will look dizzying to the viewer.
To the right is an example of a Moiré Effect. Notice the waviness
appearing on his lapel and to the right of his blue sleeve cuff.
6. Still-life images are also acceptable for Business Travel. Objects such
as laptops, portfolios and iPads for example are acceptable.
Hilton Paris Arc de Triomphe, France
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