461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
DESTINATION
Hilton has hotels and resorts all around the world, with each location having a
surrounding environment, architecture and culture which makes it unique and special.
Destination images give the viewer a sense of place and showcase the experience
they can expect to have. These images can include everyday people, models, still-life,
amazing views, architectural details, cityscapes and local, everyday objects.
GET THE LOOK
1. If local people are photographed (other than hired models), it is imperative that a Model Release Form
is signed by them and appropriately documented. See LIFESTYLE section for guidelines on using people.
2. When photographing well known monuments, think of interesting angles to shoot that will still make
the viewer clearly recognize the monument, but in a unique and aesthetically pleasing configuration.
The use of strong color, long shadows and mood lighting can all equate to a gorgeous image.
3. Props should not be used when photographing authentic destination imagery.
4. If a cityscape image is requested, it is best to photograph the Hilton property as part of the cityscape. See if
there are surrounding buildings that will allow you to photograph the Hilton property from their building.
Please see HOTEL EXTERIOR section for guidelines.
5. Capture both vertical and horizontal formats, along with widespan and intimate images.
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