461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
POOL
Pools are an important focal point for Hilton Hotels & Resorts properties. They come in
a wide array of styles, from infinity pools to lazy rivers to rooftop pools and everything
in between. The images are to make the pool look and feel like an oasis; a place of pure
relaxation and retreat. A truly effective pool image will make the viewer yearn to be
there, and can literally picture themselves enjoying that special space.
GET THE LOOK
1. The entire pool area, including poolside bars and restaurants, must be freshly cleaned. This must be done
the morning of the photo shoot.
2. All gardens must be pruned; remove any dead or dying plants, flowers or palm fronds.
3 All towels and chairs need to be perfectly aligned. All umbrellas must be open; no strings hanging loosely.
4. If including hot tub, turn jets on.
5. No models or props such as sunglasses, inner tubes, magazines, books, food, drinks or beach bags, unless
shooting for a Lifestyle Pool Image. Please see LIFESTYLE section for guidelines.
Hilton Molino Stucky Venice, Italy
6. Do not photograph the pool in shade, wait until the sun hits the pool area that creates contrasting shadow
arrangements. You can also photograph during dusk hours, with all submerged pool and surrounding
environment lighting turned on.
7. When trying to include the entire pool, find an elevated place to shoot, such as a higher guest room or roof.
8. Only incorporate pool furniture if it is made out of wood, rattan, cloth or mesh -- no plastic or vinyl.
9. If the pool overlooks a unique environment, such as a mountain range, city or beach, include that view.
10. If there is a unique feature at the pool, such as zero entry, infinity, fountains - include that feature.
11. Specified pool areas must be blocked off from guests during the shoot with appropriate signage clearly
displayed well in advance for guests to see. The hotel, not the photography team, is responsible for
managing guest traffic during this time.
Hilton Vilamoura As Cascatas Golf Resort & Spa, Portugal
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