461848665-PhotographyGuidelines-Hilton-pdf

HELPFUL HINTS
CAN I PHOTOGRAPH IN BLACK+WHITE TO CAPTURE A SPECIFIC LOOK?
Ensure all images are in full color. Images should never appear in Sepia Tones or Black + White.
CAN I PHOTOGRAPH WITH SPECIALTY LENSES?
Never photograph with distorting lenses, such as Fisheye and Extreme-Wide. They distort the image too heavily
and you start to shift away from the authenticity of the image. Panoramic images are not accepted, as they
heavily distort angles and the viewer does not get a true sense of the space. Lenses such as Standard Wide,
Lensbaby and Tilt + Shift are acceptable, but always shoot the scene with a Standard Lens as well.
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Asset Ratios
Hilton | Shoot Template
April 6, 2011 11:59 PM
The below aspect ratios are not a complete NEED for all the disparate sizes, but represent a wide crosssampling
of asset needs. The other size deviations needed can be sized out of this master aspect-ratio
of shots.
GET
THE LOOKS
Site
4
Traditional
2x1
4x3
HOW DO I SHOOT FOR ONLINE USAGE? Hilton | Shoot Template
Providing us with a variety of size formats allows April for 6, 2011 a wider 11:59 PMuse across digital, print and outdoor executions.
Photograph Asset Ratios in vertical, horizontal and square formats, even if visually one format 3x1 is preferred over the other.
Below The below are aspect standard ratios are not a sizes complete that NEED are for all used the disparate for various sizes, but represent online a wide applications. crosssampling
of asset needs. The other size deviations needed can be sized out of this master aspect-ratio
If looking to use an image online, ensure it
can be successfully cropped into all the shapes noted below. Include a variation which would allow empty space
of shots.
to have copy set onto the image and be read clearly.
3x4
Site
Traditional
Online Advertising
2x1
3x1
4x3
3x4
4x1
8x1
Online Advertising
ARE IMAGES WITH 8x1 PEOPLE ALLOWED FOR USE ON HILTON.COM?
Images with people (otherwise known as LIFESTYLE) will be accepted for use on the existing Hilton.com website,
as well as the new Hilton.com which will launch Q4 2011. Images with people will not be mixed in with standard
hotel/resort images and cannot make up more than 10% of total image count. All will be submitted for usage and
approval 4x1 by the Brand Team and must comply with the guidelines set within this document. Any images that do
not meet these standards will not be accepted.
HOTELS / CORPORATE
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