461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
SPA
The most important aim is to create images that will evoke the viewer’s desire to use
the amenities of the spa and salon, and create a feeling of relaxation and tranquility.
Spas and salons have various areas – main lobby, treatment rooms, sauna, hot tub, nail
station, hair station – be sure to capture all areas. Areas must be set as if they are going
to be presented to a guest.
GET THE LOOK
1. Linens must be cleaned and pressed. Towels must be neatly folded or rolled.
2. Tub and jacuzzi jet can be turned on.
3. When shooting a Standard image (no people) no props can be used that would give the impression that a
person is using or has just used the facility. Props such as candles, rock and flowers are permitted. Never
use bathrobes or slippers.
4. Accessories and retail items must be dusted and neatly arranged.
Hilton Bandung, Indonesia
5. If the area overlooks a unique environment, such as a mountain range or beach, include that view.
6. Must shoot in off-hours, as not to disturb the guests.
7. Items such as wax heaters and towel warmers are not permitted.
LIFESTYLE SPA
1. No models can be in the shot, unless shooting a Lifestyle image, not a Standard image. If shooting
a Lifestyle Spa image, please refer to the LIFESTYLE section for guidelines.
2. Avoid standard, stock-type images such as rocks on a woman’s back. Any sexual images should also be
avoided. All female models must have tops and bottoms on, unless facing down on a massage table or
appropriately covered with a towel.
2. Play with artistic angles and perspectives to make a Lifestyle Spa shot beautifully unexpected.
Ras Al Khaimah Resort & Spa, United Arab Emirates
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