461848665-PhotographyGuidelines-Hilton-pdf

INDEX
INTRODUCTION
CONDUCTING A PHOTO SHOOT
TECHNICAL SPECIFICATIONS
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“Photography can be the make or break as to whether a customer decides to conduct business with your hotel.”
~ Hotelogy
HOW PEOPLE SEE US
A successful brand has a clear and concise Brand Identity. Brands such as Target ® and Apple ® have an instantly
recognizable identity... the result of a consistently delivered consumer-facing look and feel, globally. Photography
is a critical component in how Hilton Hotels & Resorts is represented in advertising, collateral and online.
GET THE LOOK
You only get one first impression. In today’s world, potential guests judge a hotel or resort based on the photographs
they view online. Well shot photography will set the scene and create ambience for a guest before they even arrive. With
the right professional photography, the brand and identity of Hilton Hotels & Resorts, as well as your individual hotel or
resort, will be taken to the next level.
As part of the relaunch of our Brand Identity, we are refreshing the style of our consumer-facing photography. This
document serves as the resource for you and your photographer to follow when conducting a Photo Shoot and should
be kept on-hand by the photographer to reference during the shoot to ensure all guidelines are met. Our photographs
should evoke emotion within the viewer by the use of unique lighting and artistic-like shapes and details. Within this
guide are visual references to assist you and your photographer on what is deemed ‘The Best of Hilton’ stylistically. It is
recommended to view additional Best of Hilton images on HiltonART, which is accessed via OnQ.
HOW CAN WE HELP YOU?
For any questions, please contact your Regional Tools & Resources Manager.
Americas:
Armand LeVasseur
armand.levasseur@hilton.com
T: + 1 703 883 5279
Europe, Middle East & Africa:
Chris Timbs
chris.timbs@hilton.com
T: + 44 (0) 207 856 8071
Asia Pacific:
Fiona Chung
fiona.chung@hilton.com
T: + 65 6833 9718
THE LOOK
HOTEL EXTERIOR
LOBBY
GUEST ROOM
GUEST BATHROOM
FOOD + BEVERAGE
RESTAURANT, BAR + LOUNGE
MEETING ROOM + BOARDROOM
BUSINESS TRAVEL
BUSINESS CENTER
BALLROOM
FITNESS CENTER
POOL
BEACH
RECREATION
SPA
DETAIL
LIFESTYLE
WEDDING
DESTINATION
SERVICE
THE PAGE
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