461848665-PhotographyGuidelines-Hilton-pdf

TECHNICAL + PRODUCTION SPECIFICATIONS
This section must be provided to the photographer prior to the Photo Shoot to assure they are briefed on the technical
aspects of photo requirements of Hilton Hotels & Resorts. It details shooting format, delivery methods, resolution and
file size, along with notes regarding upload onto the Hilton Photo Library.
HELPFUL HINTS
To get the most out of your Photo Shoot, here are a few tips that will assist the photographer from a stylistic point of
view. A successful image will be able to evoke emotion from the viewer, be artful and have the ability to ‘tell a story.’
PHOTO FORMAT
All Photo Shoots must be photographed digitally with professional-grade cameras and lighting equipment. Film will
not be accepted under any circumstance. It is preferred to shoot RGB RAW 8-Bit format to accommodate larger
executional needs, such as billboards and installations.
CHOOSING SELECTS
After the shoot is complete, the photographer must provide the hotel with low resolution RGB thumbnails of all shots.
Jpegs or contact sheets are acceptable. The hotel will then make their photo selections and forward to their Regional
Tools & Resources Manager (see page 3) for review. The Brand Team and the hotel will make final photo selections
based on these thumbnails, and the hotel will provide the photographer with the list of final image selections.
POST PRODUCTION
After receiving the list of final image selections, the photographer must render each selected image into Post Production
with Adobe Photoshop for retouch and color adjustments. It is highly recommended to layer various exposures into
a final image to get the best lighting in all areas of the shot and to boost the contrast and vividness of color. Retouch
in Color Setting Working Space ProPhoto RGB and US Web Coated (SWOP)v2 for CMYK. Photographer is to retouch
out dirt, fabric wrinkles, skin flaws, dead plants/palms/trees and other noticeable problematic areas. Color adjust the
image to have an even base of both highlights and shadows. Any heavy shadows and darker areas should be lightened
appropriately and any blown out areas must be burned in.
IMAGE DELIVERY + UPLOAD
Final files must be delivered in the below three formats, which accommodate all needs ranging from reference, online and
large-format print:
- 72dpi RGB thumbnails in JPG format for reference only (approx. 500kb)
- 300dpi RGB in JPG format (approx. 5MB)
- 300dpi CMYK full scale in TIFF format (no less than 30MB)
HOW SHOULD MODELS/PEOPLE BE PORTRAYED IN A HILTON PHOTO?
The most successful images with people capture intimate moments — we want our audience to feel something when
they see your photo. The preference is to have one to three people in one image. We understand there are instances
when more people are needed in an image, such as in a lounge or restaurant scene. In this case, the group of people
must all be interacting with each other. Hilton is a place where people come together with friends and family to create
those memories that last a lifetime; we want to capture that feeling. For further visual references for imagery with
people, please see the LIFESTYLE section.
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CAN I ADD SPECIAL EFFECTS?
Special effects are allowed for particular uses. Motion blur is acceptable on items like surrounding environments, such
as cars whizzing by on a busy New York street, but not used to fake energy in a space. Motion blur can be used on
people. Do not use Photoshop or similar applications to add in extras such as fireworks. Slightly boosting the saturation
and adding small details such as fuller flowers or a starry night is acceptable, but the authenticity of the image should
never be lost.
Images are to be provided to the hotel according to their specified delivery method. It is the hotel’s responsibility to
upload the images into HiltonART for hotel and brand availability and download. Details on this can be found in the
Photography Upload section of HiltonART, which is accessed via OnQ.
A disk containing the final images, along with a contact sheet and disk screenshot, must also be sent to the hotel’s
Regional Tools & Resources Manager (see page 3).
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