461848665-PhotographyGuidelines-Hilton-pdf

THE LOOK
FOOD + BEVERAGE
Hilton Hotels & Resorts focuses on healthy, accessible and innovative food concepts,
avoiding stuffy presentations and uninviting formalities. Focus on fresh ingredients
that leave our guests satisfied yet hungry for more. Our hotels and resorts offer a
global taste experience, from comfort food to localized cuisine. It is not necessary to
document every dish the hotel offers, but instead focus on a few dishes that showcase
fresh colors and textures with a clean and unencumbered presentation.
GET THE LOOK
1. Use meals with fresh, colorful ingredients and lots of texture - fresh fruits and salads work great.
2. Dishware must be white or have a very simple culturally relevant pattern. Use standard polished silverware.
3. Do not include shots of food that don’t have an array of color and texture, such as Buffalo Wings,
meatloaf, steaks.
4. Food presentation must not be overly fancy.
LIFESTYLE FOOD + BEVERAGE
1. Please see LIFESTYLE section for further direction on photographing people.
2. Shots of Team Members in an F+B image should appear friendly yet focused.
3. Team Members should never appear to be interrupting the conversation between people, but should
be engaged in the scenario and focused on quality service and attentiveness.
4. Models need to appear natural and images to be of an intimate nature. Body language and
facial expressions are unforced (i.e. no staged ‘clinking’ of glasses). Models must be happy and
interested in their company’s conversation.
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