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The Subtle Art of Not Giving a Fck

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respectfully or replied angrily, nothing ever changed. Her mind never

changed; her beliefs never budged. This had gone on for over seven years by

then (and counting).

And so it was, in that small sushi restaurant, with Erin guzzling sake and

babbling for hours about how she’d cured her cat’s kidney stones with energy

tapping, that something occurred to me:

Erin is a self-improvement junkie. She spends tens of thousands of dollars

on books and seminars and courses. And the craziest part of all this is that

Erin embodies all the lessons she’s learned to a T. She has her dream. She

stays persistent with it. She visualizes and takes action and weathers the

rejections and failures and gets up and tries again. She’s relentlessly positive.

She thinks pretty damn highly of herself. I mean, she claims to heal cats the

same way Jesus healed Lazarus—come the fuck on.

And yet her values are so fucked that none of this matters. The fact that

she does everything “right” doesn’t make her right.

There is a certainty in her that refuses to relinquish itself. She has even

told me this in so many words: that she knows her fixation is completely

irrational and unhealthy and is making both her and me unhappy. But for

some reason it feels so right to her that she can’t ignore it and she can’t stop.

In the mid-1990s, psychologist Roy Baumeister began researching the

concept of evil. Basically, he looked at people who do bad things and at why

they do them.

At the time it was assumed that people did bad things because they felt

horrible about themselves—that is, they had low self-esteem. One of

Baumeister’s first surprising findings was that this was often not true. In fact,

it was usually the opposite. Some of the worst criminals felt pretty damn

good about themselves. And it was this feeling good about themselves in

spite of the reality around them that gave them the sense of justification for

hurting and disrespecting others.

For individuals to feel justified in doing horrible things to other people,

they must feel an unwavering certainty in their own righteousness, in their

own beliefs and deservedness. Racists do racist things because they’re certain

about their genetic superiority. Religious fanatics blow themselves up and

murder dozens of people because they’re certain of their place in heaven as

martyrs. Men rape and abuse women out of their certainty that they’re

entitled to women’s bodies.

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