National Hardwood Magazine - December 2023

AHEC REPORT
ESTABLISHED 1977 ESTABLISHED 2013
2024 AHEC Events And Pavilions Are Opportunities To
Connect With Customers And Find New Buyers
In challenging markets, the personal relationship
between suppliers and customers
is more important than ever. The American
Hardwood Export Council is planning a
busy schedule of events in 2024 to develop
these connections for your company and
grow your global markets.
In addition to what we expect to be a
full slate of design, marketing, educational
and networking events, AHEC has also
planned pavilions at nine of the largest
wood trade and furniture trade shows in
the world in 2024, as well as an AHEC
Convention in China. These pavilions will
make premier representation available to
American companies at the busiest events of the year
for just $500 per booth.
In 2024 we plan to host a U.S. Hardwood Pavilion at
these events:
IndiaWood, Bangalore, India (Feb 22-26)
Dubai Woodshow, Dubai, UAE (Mar 5-7)
Interzum Guangzhou, Guangzhou, China
(Mar 28-31)
FIMMA Maderalia, Valencia, Spain (May 14-17)
SylvaWood, Shanghai, China (June 24-26)
TechnoMueble, Guadalajara, Mexico (Aug 14-17)
FMC Shanghai, Shanghai, China (Sept 10-13)
INTERMOB, Istanbul, Turkey (Sept 12-15)
AHEC Convention, China (September)
TIWF Bangkok, Bangkok, Thailand (Sept 18-20)
Each year AHEC attends over 40 trade
shows globally to promote American Hardwoods,
research market potential, and drive
local purchasing behavior. In our experience,
these shows we have selected provide the
best opportunity this year for an American
company to connect with local buyers and
build strong relationships. Of course, our
participation in all of these events is subject
to travel restrictions and funding through the
Farm Bill, and event dates are subject to
change.
IndiaWood in Bangalore, India will be our
first pavilion of the year and is set up to accommodate
up to 14 companies. Though traditionally
a difficult place for Americans to do business,
India has made rapid advances in the manufacturing
sector and wood processing industry over the last few
years. 2023 was a record year for exports of U.S. Hardwoods
to India as our “exotic” woods are becoming a
desired commodity in the local market. We have also
seen an increase in exports of U.S. Hardwoods in value
grades and species for re-export furniture. AHEC will
also organize grading seminars and factory visits after
this show in the Jaipur region of Rajasthan.
Dubai Woodshow is the cornerstone of the timber
business in the Middle East, with buyers from all over
the region in attendance. Many Middle Eastern countries
BY MICHAEL SNOW,
EXECUTIVE DIRECTOR,
AMERICAN HARDWOOD EXPORT COUNCIL,
STERLING, VA
703-435-2900
WWW.AHEC.ORG
Please turn to page 76
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20 DECEMBER 2023 n NATIONAL HARDWOOD MAGAZINE RealAmericanHardwood.com/industry
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