Blinds & Shutters - Issue 1/2024
As we begin 2024 there is some hope that the economy may be turning round. Interest rates look set to fall and we may have just about avoided recession. Will this mean that households will have more to spend on their homes? Let’s hope so. In the next few months the biggest show for the blinds and shutters industry is taking place in Germany. R+T promises to be a great place to see new products and trends for the industry, plus a chance to catch up with colleagues and buyers. It is well worth the hop over to the EU to see what is going on. Good luck and best wishes in 2024, I hope you have a successful year!
As we begin 2024 there is some hope that the economy may be turning round.
Interest rates look set to fall and we may have just about avoided recession. Will this mean that households will have more to spend on their homes? Let’s hope so.
In the next few months the biggest show for the blinds and shutters industry is taking place in Germany. R+T promises to be a great place to see new products and trends for the industry, plus a chance to catch up with colleagues and buyers. It is well worth the hop over to the EU to see what is going on.
Good luck and best wishes in 2024, I hope you have a successful year!
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MARKETING<br />
Fuzzy feeling<br />
The colour of the<br />
year has recently<br />
been announced<br />
Ultrafabrics is delighted to announce its<br />
partnership for the second year with<br />
Pantone for the annual Pantone Color of<br />
the Year announcement with a bold vision of how<br />
color can transform environments and encourage<br />
personal connection, and have brought that to life<br />
through a beautifully rendered dreamscape.<br />
Both Ultrafabrics and Pantone’s Color of the<br />
Year are celebrating their 25th anniversaries in<br />
<strong>2024</strong>, and this year’s announcement embodies the<br />
creativity and possibility of the year to come.<br />
Pantone has long set the global benchmark for<br />
color trends and Ultrafabrics has made equal<br />
strides as the top performance fabric brand across<br />
11 markets around the world, including<br />
partnerships with brands such as MillerKnoll, Fitbit,<br />
Jaguar Land Rover, and Virgin Galactic. Both iconic<br />
brands are celebrating a quarter century of<br />
inspiration and innovation, with bold sights on a<br />
long and inventive future.<br />
For the Pantone Color of the Year <strong>2024</strong><br />
PANTONE 13-1023 Peach Fuzz, Ultrafabrics<br />
engaged Belgium-based WeWantMore Studio to<br />
design and develop visual concepts that show the<br />
warm, tactile peach color in all its glory. Nestled<br />
between pink and orange, PANTONE 13-1023<br />
Peach Fuzz is a velvety gentle peach whose allembracing<br />
spirit enriches mind, body and soul.<br />
Using AI as a tool, WeWantMore created this<br />
powerful image of a dainty bird perched in its<br />
home – a nest made out of Ultrafabrics –<br />
surrounded by a dreamscape of flowers. It<br />
embodies the very essence of PANTONE 13-<br />
1023 Peach Fuzz, which brings tactility, comfort,<br />
and warmth.<br />
Nicole Meier, director of branding at<br />
Ultrafabrics, says, “As Ultrafabrics celebrates its<br />
quarter century as a successful business, we are<br />
thrilled to be working with Pantone for the<br />
Pantone Color of the Year <strong>2024</strong> as the expert in<br />
the interior environment. PANTONE 13-1023<br />
Peach Fuzz is everything that our fabric is about:<br />
haptics, warmth, and comfort. This color, and its<br />
meaning, could not be more perfect for us this<br />
32 <strong>Blinds</strong> & <strong>Shutters</strong> • ISSUE ONE <strong>2024</strong><br />
continues on page 34
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