Blinds & Shutters - Issue 1/2024

MARKETING
year.”
Barry Silverman, vice president of
marketing and branding at Ultrafabrics, says:
“We achieved so much success with our
brand partnership last year, inspiring
specifiers and designers in every market we
serve. This coming year, while celebrating
both the brands’ mutual milestones, we will
continue to explore the intersection of
color, culture, and emerging technology that
will engage our audience.”
“The Pantone Color of the Year 2024 in
its essence fosters community and
collaboration. We are excited to continue
our work with industry leader Ultrafabrics
to explore the application of the Pantone
Color of the Year 2024 in the interior design
world and beyond,” says Elley Cheng, Vice
President and General Manager of
Pantone.”
Ultrafabrics will deepen its collaboration
throughout 2024 with ‘The Nest’, a series of
global, interactive events. Sharing their
expertise on how the Pantone Color of the
Year can be implemented in almost any type
of space, this offering will also include
exclusive palettes incorporating a Pantone
Color of the Year inspired shade that can be
custom-developed across the Ultrafabrics’
collection range. Together, the brands will
inspire designers with new ways to
approach and utilize any color in their work.
Ultrafabrics’ 25th year of business
promises to be a peachy year indeed.
FOR YOUR COMFORT
WE ARE
A MANUFACTURER OF
SHADING TECHNOLOGY.
For more than 30 years, we have
made sure that you feel comfortable
at home, have the best lighting
conditions and can take care
of the things you really like.
www.isotra.com
34 Blinds & Shutters • ISSUE ONE 2024
VENETIAN BLINDS
ROLLER BLINDS
AWNINGS
PERGOLAS