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SARAH JESSICA PARKER’S HEART
BEATS FOR SAUVIGNON!
BY FRANK ROUSSEAU,
OUR CORRESPONDENT IN LOS ANGELES
PHOTOGRAPHS: ALL RIGHTS RESERVED
The former Sex and the City icon has undeniably left a
lasting impression on television. Who doesn’t remember
Sarah Jessica Parker playing Carrie Bradshaw, the
successful journalist with a penchant for fashion and
designer shoes, looking for trouble-free love in the Big
Apple? The American star has added another string to
her bow, partnering with a New Zealand winery in 2019
to launch ‘Invivo X, SJP’, a Sauvignon blanc which she
created and whose sales have soared to dizzying heights
matched only by the Empire State Building…
Are you the kind of star likely to spend a lot of money on outstanding
wines?
No! I come from a family where every dollar counted, which
meant, as you can imagine, that my parents had to be extremely
strict about managing money. There was no room for anything
needless. I can still hear my mother saying, “Sorry, there won’t
be any Christmas presents this year”. Even though we would
assure her that we understood, deep down we were frustrated.
So I have money sense. I don’t spend money without due consideration.
Regarding wine, experience has taught me that you
can find top quality wines at affordable prices!
Is that why you teamed up with New Zealand company Invivo
Wines?
I got to know the company through a friend. The winery’s
executives sent my husband and I a few bottles. Without
knowing it, we were already drinking their wines and had been
enjoying them for a long time. In Ireland, where we spend part
of the year, the grocery store near our house was well-stocked
with Invivo wines, but we hadn’t put the two together. In New
York wine merchants, wines from around the world are often
grouped by country. The New Zealand section was becoming
increasingly large and more importantly would sell out quickly.
So I figured the island produced quality wines.
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