Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
BRAZIL<br />
IMPORTER<br />
WHEREAS TRADITIONAL IMPORTERS FOCUS ON THE PREMIUM SEGMENT, THE E-COMMERCE BOOM HAS HELPED DIVERSIFY THE RANGE<br />
Through its brand Evino, Víssimo is a key player in the Latin-American e-commerce<br />
space but since it purchased Grand Cru (founded in 1988) in 2021, it has also become<br />
the largest import and distribution company for quality wines in Brazil. On acquiring<br />
this benchmark business, the group took over a portfolio of over 1,300 labels<br />
from across the globe and countless shops spread across the entire country – there<br />
are now more than 140 Grand Cru and Evino sales outlets. “The aim is to develop<br />
this huge asset”, admits Moura. “Through the many bricks and mortar stores, we<br />
can guarantee express deliveries in just a few hours, both to private customers and<br />
B2B clients like restaurants and wine merchants. Restaurants carry fewer and fewer<br />
inventories and demand increasingly higher levels of service – with fast and cost-effective<br />
deliveries, for instance. We are very well placed to meet these needs and go<br />
beyond them”.<br />
Through its various interfaces, Víssimo is particularly geared to fulfilling the needs<br />
of today’s customers who “navigate, experiment and travel along a criss-cross of<br />
journeys through a variety of channels and every time expect to enjoy seamless<br />
experiences (click and collect, express deliveries, collection and returns in stores<br />
etc), but also customised ones”. And for all of these, Víssimo ticks all the boxes.<br />
WINTER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
83
Change language