January 2024

y more than a third as homeowners recognise
a vibrant and cheery front door is a small yet
effective way of injecting personality into a home
and boosting kerb appeal.
These colours played to two of the key trends of
2023 – maximalism and Barbiecore.
“As the New Year begins, consumers
will be turning to designers,
influencers, and the leading paint brands
for home improvement inspiration”
Emma Fowlds
While Pantone named the vivacious Viva Magenta
its colour of the year 2023, it was the launch of the
Barbie movie which jettisoned bright pink tones
into homes and wardrobes across the globe. It’s
little wonder then that sales of Telemagenta – our
take on a vibrant pink – rose significantly.
The trend for dopamine décor didn’t stop there as
we saw the movement for maximalism continue
at pace. Maximalism has been around for a
few years now but really caught on in 2023.
Mixing and matching bold and saturated hues,
maximalism allows consumers to create homes
full of fun, glamour and luxury.
Rising through the ranks, Turquoise Blue now sits
amongst our most popular vibrant colours, including
Ultramarine Blue, Traffic Red, and Colza Yellow to
offer homeowners a ‘more is more’ front door!
Looking ahead to 2024
As the New Year begins, consumers will be turning to
designers, influencers, and the leading paint brands
for home improvement inspiration. Each year, paint
companies such as Dulux and Lick announce their
colours of the year. These, alongside those named by
Pantone and trend forecasting company WGSN set
the tone for the year as buyers ready their products
for seasonal purchases.
Colour palette of the year
This year the selection is rather divergent. Lick
has hedged its bets with a colour palette of the
year which simultaneously combines ‘…warming
neutrals with energising reds, zesty oranges,
refreshing blues, and revitalising greens.’
Apparently, this will bring ‘bring balance, harmony
and undeniable joy into your home’.
Lick also suggests that consumers are using
colour in a more modern way, eschewing cold
greys for warmer, yellow-based neutrals, tones like
Distinction Pebble Grey and Distinction Agate Grey.
Our 2023 paint colour chart supports this belief,
and no doubt sets the scene for the year ahead.
Colours of the year
With a more muted take on Barbiecore, Dulux
announced Sweet Embrace as its colour of the
year. A delicate soft blush, Sweet Embrace is
further proof that pink is creeping back into
interior design. We can testify to this as one of our
most popular recent Instagram posts is of a nxtgen
Esteem ES02 in Dusty Pink (BS 04 B 17).
Meanwhile, trend setters, WGSN and Pantone are
forecasting more energising tones such as Apricot
Crush, Spicy Mustard, and Sun Orange. These
dopamine-charged colours work both inside and
out and are ideal for problematic north-facing
properties – injecting warmth and psychologically
uplifting colours into cooler spaces with little
natural light.
The Distinction Doors painted colour offering
includes five standard colours, two stains and
two premium colours, alongside 24 bespoke
colours. Any RALs or BS colours are available
upon request.
Contact Distinction Doors:
0345 2000 816
www.distinctiondoors.co.uk
PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
JANUARY 2024 TI 31