January 2024

Contract Quoting Software Talk
GOING 'UPMARKET'
The desire amongst installers to ‘attract more high-end clients’ has become a primary reason
for seeking new quoting software, according to latest research from Tommy Trinder.
Tom Barfield, Business Development
Consultant to Tommy Trinder, speaks to
a lot of window installers; he’s carried
out more than 170 demos of the firm’s market
leading sales app over the last six months.
And, according to Tom, when it comes to buying
software, it’s all change:
“During the pandemic it was all about saving
time. Installers, working all hours to keep up,
turned to Tommy in the need for speed; as a
means to get quotes out more efficiently. Quite
honestly, installers just wanted their evenings
and weekends back!
“But 2023 was totally different. The going got
tough, and installers quickly recognised that
there’s more to winning hearts and wallets than
simply getting a quote out of the door. Installers
have been on the hunt for software that will wow
homeowners; tools to help position them at the
upper end of the market selling quality products
to discerning customers.”
The rise and rise of Tommy Trinder is welldocumented;
from a standing start four years
ago the firm has grown rapidly to become the
go-to quoting app for over five hundred window
installers. The ‘flight-to-quality’ amongst installers
in 2023 has spurred further gains for the firm, with
more than 20 installation companies now signing
up to use the app every month.
Commenting on the changing role of software in
the industry, Chris Brunsdon, founder & CEO of
Tommy Trinder says:
“The cold wind that has been blowing in the
bottom half of the market seems set to continue
for some time, so it’s no wonder that installers
are actively seeking out tools that will help them
stand out from the pack.
“Tommy Trinder makes it easy to show off
premium features such as foils, dual colours,
“Installers quickly recognised that there’s
more to winning hearts and wallets than simply
getting a quote out of the door”
dummy vents, mechanical joints, flush
casements, surface mounted bars, premium
ironmongery etc. in a visual and engaging way.
With sales of basic white windows dwindling,
installers are telling us these details are key to
making the most of every opportunity.
‘Makeover’ magic
Another key weapon when selling to the premium
market is the ‘makeover’. Tommy Trinder report
that around 100,000 homeowners received
a quote generated by the app in 2023, and
notably 60% of quotes were accompanied by a
‘makeover’.
“The makeover, where installers provide a
mock-up to the homeowner of their new windows
in situ, is definitely becoming a staple part of the
quoting process,” says Chris.
“When you consider the ease with which
consumers are able to model other significant
purchases like cars or kitchens, it feels inevitable
that offering the client a visual of windows and
doors will become the norm.
“Customers love being able to try before they
buy – trying out different styles, colours and bar
options and instantly seeing the results in situ.
It all adds up to a memorable and compelling
buying experience.”
Installers can find out more about Tommy Trinder
and book a free demo at www.tommytrinder.com
Contact Tommy Trinder:
0117 3637370
www.tommytrinder.com
54 T I JANUARY 2024 PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST