2024 Wine Paris & Vinexpo Paris - The Daily - DAY 2 EDITION

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I NEWS I ADVERTORIAL CSR STRATEGY 2024 Wine Paris & Vinexpo Paris continues to take steps towards sustainability on the road to carbon neutrality by 2050. This initiative is impacting how the event is approaching its environmental impact, scrutinising every element from logistics to energy use, aiming for a comprehensive reduction in carbon emissions. In 2024, a number of CSR strategies have been adopted for the show, including: EMPTY BOTTLE REUSE Exhibitors are asked to place their empty bottles in the box provided and to leave them on the edge of their stand. The bottles will no longer be broken up but sorted, cleaned and re-used by Wine Paris & Vinexpo Paris partner Eco in Pack, an initiative supported by Adelphe. The aim is to reuse 80,000 bottles. COLLECTION OF WINES AND SPIRITS Exhibitors are asked to empty bottles into the spittoon which will be continually collected by a dedicated team. The leftover wine and spirits are collected every evening by Wine Paris & Vinexpo Paris partner Grap’Sud, who will distill them and use them as bio-fuel. The aim is to reuse 5,000 litres. CLOSURE COLLECTION Exhibitors are asked to recork bottles that are still full or empty them in the spittoon and collect the closure. Closures should then be placed in the brown paper bag provided in the exhibitor kit. Staff collects bags at the end of the exhibition. The closures will be collected and re-used by the Fédération Française du Liège (the French cork federation). The proceeds will be donated to the association Agir Cancer. The aim is to collect 20,000 closures. © Brigitte Elsner - Unsplash Friuli Venezia Giulia: A new way to taste wine Through its wines, Friuli Venezia Giulia aims to unveil the unique characteristics the earth can provide, namely freshness, balance, harmony, and the ability to evolve. These are just some of the wines' traits that will be explored during three Masterclasses at Wine Paris & Vinexpo Paris 2024, using specific data on the soil, climate, and maturation of the grapes. Each Masterclass will explore the specific characteristics of the territory of reference, guiding tasters on a journey into the earth and teaching them to listen to what its voice has to say Hall 2.2 / Stand E 172 MASTERCLASSES TODAY Tuesday 13 th February Sauvignon & Friends 1:30p.m. - 2:30p.m. Location: Les Masterclasses Room 2 TOMORROW Wednesday 14 th February Friulano & Friends 11:30a.m. - 12:30 p.m. Location: Les Masterclasses Room 2 Domaines Paul Mas invites visitors to taste historic Vignes de Nicole wines 2023 marked the 25 th vintage of Domaines Paul Mas' Vignes de Nicole wines. To celebrate this momentous occasion, Domaines Paul Mas, based in the Hérault region surrounding Montpellier, is proud to present visitors to this year's Wine Paris & Vinexpo Paris with an opportunity to taste vintages from across the 25 years of these historic wines. With a first vintage in 1998, Vignes de Nicole produces Cabernet Sauvignon - Merlot, Cabernet Sauvignon-Syrah, and Chardonnay-Viognier within the unique style of Domaines Paul Mas, which represents 17 estates across 940 hectares over the main Crus of the Languedoc region: Pézenas, Grés de Montpellier, Terrasses du Larzac, Limoux, Boutenac, and Roussillon Hall 4 / Stand G 371 6 THE DAILY • TUESDAY 13 FEBRUARY 2024 wineparis-vinexpo.com
ADVERTORIAL I NEWS I Jean-Claude Mas introduces Wine Paris & Vinexpo Paris to the magic of Languedoc whites A distinctive feature sets Domaines Paul Mas apart from other wine producers in the region: from the beginning, half of its wines have been white, at the heart of a region that traditionally produces reds This unique decision was driven by the domaines' founder, who was immediately convinced that "contrary to popular belief, the region has the terroir to produce excellent whites". Founded in 2000 by Jean-Claude Mas with a small family vineyard, Domaines Paul Mas now has seventeen châteaux and estates throughout the Languedoc Roussillon region, from the Gard to the Pyrénées-Orientales. In addition to these 940 hectares of property, which represent the heart of the company and a third of its total production, Domaines Paul Mas also vinifies grapes purchased from dozens of partner winegrowers and sells twenty-five million bottles a year in over eighty countries. In order to prove it his vision for white wines, Jean-Claude Mas didn't hesitate to take risks, and one of the very first cuvées to bear his name offered a blend of Chardonnay and Viognier. He transformed what seemed like an incongruous union, especially in these latitudes, into an aromatic bomb set to awaken the taste buds. His audacious choice paid off—it was an immediate success, and was emulated not only in the Languedoc region but also outside of France. This success story taught Jean-Claude Mas to follow his intuition, even when it goes against popular belief. Domaine de la Ferrandière particularly overturned a widespread belief by demonstrating that fertile soils can produce great white wines. With a vast diversity of terroirs and grape varieties at his disposal,Jean-Claude Mas has created a range of white wines with different characters, from wines offering great value for money to prestigious vintages. By combining flavour and freshness, which today's technology makes it possible to preserve, all of these wines tell the story of their place of origin. Twenty years of observation have enabled Jean-Claude Mas to select the terroirs best suited to the production of white wines and provide the vines with precise support in order to harvest raw material of the highest quality. In the chosen plots, a significant difference in temperature between day and night slows down the ripening of the Château Paul Mas, Vignes de Nicole & Côté Mas restaurant grapes, which gives them optimal freshness. Ripening must also be as regular as possible. The common denominator for all of the Domaines de Paul Mas' different Languedoc white wines is that there's nothing austere about them: they evoke generosity and voluptuousness, reflections of their southern terroirs and the freshness promoted by their creator. Jean- Claude Mas is confident in his palate and believes that his wines "speak to the world". Their international success would appear to prove him right Hall 4 / Stand G 371 © Marie Ormieres DOMAINE DE LA FERRANDIÈRE - A UNIQUE VINEYARD OASIS The property that Jean-Claude Mas acquired in 2013 located between Corbières and Minervois, a few kilometres from Carcassonne, is not your average vineyard. The 75 hectares of Domaine de la Ferrandière are planted in an ancient pond. This marshland was drained in the early 19th century and it took another fifty years to desalinate the land. The construction of a tunnel and an intricate irrigation and gravity drainage system made it possible to capture some of the water from the Aude river and pass it under the Canal du Midi to submerge the 2,000 hectares of land, transforming the Marseillette pond into a vast fertile plain where today vines, fruit trees and rice are grown. A miracle of nature and human ingenuity, the water was turned into wine. Domaine de la Ferrandière, with a planted area reaching 154 hectares ten years after its purchase, represents a living, innovative space, a unique natural site shaped by man. The eighteen grape varieties planted there, both native and from elsewhere, are vinified with precision to produce wines that reflect their terroir and the Jean- Claude Mas style, combining freshness and sapidity THE DAILY • TUESDAY 13 FEBRUARY 2024 7
Page 1: DAY 2 TUESDAY 13 FEBRUARY 2024 Hall
Page 4 and 5: Morning Briefing by Rodolphe Lameys
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Page 12 and 13: I NEWS I ADVERTORIAL SGVC Champagne
Page 14 and 15: I EXCLUSIVE INTERVIEW I I LIKE TO M
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2024 Wine Paris & Vinexpo Paris - The Daily - DAY 2 EDITION

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