2024 Wine Paris & Vinexpo Paris - The Daily - DAY 2 EDITION

DAY 2 

TUESDAY 13 FEBRUARY 2024 

Hall 4 

Stand H 386 

WINE PARIS 

& VINEXPO PARIS 2024 

THE BUSINESS HUB OF 

THE WINE AND SPIRITS 

WORLD 

CENTRALISING OPPORTUNITIES 

FOR THE FUTURE 

EXCLUSIVE INTERVIEWS 

MANY OF MY 

CURRENT 

PARTNERS ARE 

HERE, SO IT'S VERY 

EASY TO MEET A 

LOT OF THEM 

OVER THE THREE 

DAYS 

Ole Frantzen 

Partner at Calwine AB 

NEWS 

MOUTON CADET 

PRESENTS 

STRENGTHENED 

CSR COMMITMENT 

WITH FAIR TRADE 

LABEL AT WINE 

PARIS & VINEXPO 

PARIS 2024 

#14 

#13

PRACTICAL 

GUIDE 

Hall 5.2 / Stand C 057 

Hall 2.2 / Stand E 172 

Hall 2.2 / Stand D 056-59b 

Hall 7.1 / Stand H 024 

Hall 2.2 / Stand B 116 

Hall 4 / Stand A 078 

Hall 4 / Stand F 026 

Hall 2.2 / Stand F 088 

Hall 6 / Stand C 315 

Hall 5.2 / Stand G 029 

Hall 5.2 / Stand G 069-9

Morning 

Briefing 

by Rodolphe 

Lameyse, 

Vinexposium CEO 

Uncorking innovation 

at Wine Paris & Vinexpo Paris 

2024 

Good morning and welcome to the second day 

of Wine Paris & Vinexpo Paris 2024! What a 

great opening day we had yesterday, filled with 

excitement, camaraderie, and opportunities to 

explore the world of wine and spirits. I hope you all 

enjoyed mingling with exhibitors, tasting exquisite 

wines, and immersing yourselves in the vibrant 

atmosphere of our show. 

I want to extend a special thank you to Mr Marc 

Fesneau, the French Minister of Agriculture and 

Food Sovereignty, and Mr Thomas Cazenave, 

French Deputy Minister in charge of Public 

Accounts, for gracing us with their presence 

during the inaugural visit. Their support and 

encouragement are invaluable as we continue to 

champion the excellence and innovation of the 

wine and spirits industry. 

As we embark on the second day of Wine Paris 

& Vinexpo Paris 2024, I encourage each and 

every one of you to take full advantage of what 

our show has to offer. With seven halls brimming 

with treasures waiting to be discovered, there is 

something for everyone to enjoy. No matter what 

you came to the show initially looking for, you'll 

find endless delights to tantalise your taste buds 

and expand your palate. 

© Philippe Labeguerie & Joanna Margan 

In addition to exploring the exhibitor stands, I invite 

you to attend the conference sessions scheduled 

for today. One of the highlights will be the sessions 

focusing on artificial intelligence (AI) and its impact 

on the wine and spirits industry. From predictive 

analytics to personalised recommendations, AI 

is revolutionising how we produce, market, and 

enjoy wine. This is a unique opportunity to gain 

insights from industry experts and stay ahead of 

the curve. 

Today's agenda is packed with a diverse array of 

activities and events designed to enrich your Wine 

Paris & Vinexpo Paris experience. You might want 

to start your day off with a Masterclass on Alsace 

wines, then discover some Bordeaux Grands Crus 

before taking in a panel discussion on blockchain. 

The full programme is available online and there 

really is something for everyone this year. 

So, grab your tasting glass, chart your course 

through the halls, and prepare for another busy 

day. I look forward to seeing you all as we continue 

to celebrate the art, culture, and passion of the 

wine and spirits world. Let's raise our glasses to 

discovery, innovation, and possibilities. Cheers! 

PROGRAMME 

DAY 2 

TUESDAY, 13 FEBRUARY 2024 

CONFERENCE 

FABRICE SOMMIER PRESENTS SIGNATURE 

SOMMELIER 

Fabrice Sommier - Union de la Sommellerie Française 

9:30a.m. - 12:00p.m. 

Location: Press Conference Room 

Language: French (Simultaneous translation in French and English available) 

CONFERENCE 

MARKETING, GRAPHIC DESIGN, COCKTAILS… 

IS AI A TRUE JACK OF ALL TRADES? 

Thomas Fournier - SOPEXA 

10:00a.m. - 10:30a.m. 

Location: Room 4 - Speakeasy 

Language: English (Simultaneous translation in French and English available) 

PANEL DISCUSSION 

WINE LABELLING: INNOVATION AND 

REGULATION AT A GLANCE 

Various speakers 

11:00a.m. - 11:45a.m. 

Location: Hall 2.3 - Wine Tech Perspectives 


PANEL DISCUSSION 

DRINKS FOR EVERYONE: HOW TO IMPLEMENT 

AN INCLUSIVE LOW AND NO DRINKS OFFER 

Various speakers 

11:30a.m. - 12:00p.m. 

Location: Room 4 - Speakeasy 


MASTERCLASSES 

CHIANTI D.O.C.G. RISERVA 2020 

Luca ALVES - Consorzio Vino Chianti 

Charlie ARTURAOLA - Grappolo Blu inc 

1:30p.m. - 2:30p.m. 

Location: Room 3 - Les Masterclasses 


MASTERCLASSES 

CHAMPAGNE AND COGNAC: EXPRESSING THE 

FINEST TERROIRS 

François De La Giraudière - Coutanseaux Aîné 

Rodolphe Frerejean-Taittinger - Champagne Frerejean 

Frères 

5:30p.m. - 6:30p.m. 

Location: Room 3 - Les Masterclasses 


ALL SESSIONS 

PRACTICAL 

INFORMATION 

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4 THE DAILY • TUESDAY 13 FEBRUARY 2024 wineparis-vinexpo.com

I NEWS I 

Industry innovation and solidarity highlighted 

by Vinexposium CEO and French government 

ministers at Wine Paris & Vinexpo Paris opening 

remarks 

The opening ceremony of Wine Paris & Vinexpo Paris 

2024 was marked by addresses from industry and 

government leaders, including Rodolphe Lameyse, CEO 

of Vinexposium, the French Minister for Agriculture and 

Food Sovereignty, Marc Fesneau, and Thomas Cazenave, 

French Deputy Minister for Public Accounts. This event, a 

pivotal gathering for the global wine and spirits industry 

with a focus on enhancing French exports, has expanded 

this year to feature nearly 4,100 exhibitors from 48 

countries, with the exhibition space notably increased, 

especially in the spirits section. 

In the face of economic 

uncertainties and environmental 

challenges, the speeches 

underscored the industry’s 

commitment to innovation and 

sustainability. The decline in wine 

consumption and sales, particularly 

in Europe, was identified as a 

catalyst for sector-wide reflection 

and adaptation. 

The anticipated return of 

France as the world’s leading 

wine producer by 2023 was 

highlighted, emphasising the 

sector’s considerable economic 

impact, including 440,000 jobs 

and a turnover of 92 billion euros. 

The presence of the ministers 

underscored the government’s 

recognition of the sector’s 

economic significance and its 

support for innovation, including 

climate change adaptation 

strategies for vine management, 

the development of lower-alcohol 

wines, and meeting changing 

consumer demands. 

The importance of international 

trade and the collective effort 

required to navigate geo-economic 

risks were also prominent themes. 

Wine Paris & Vinexpo Paris 

was presented as an essential 

platform for the industry to unite, 

share insights, and address 

current challenges while aiming 

for a sustainable future. The 

collaborative tone of the opening 

remarks, featuring contributions 

from both Vinexposium’s CEO 

and government ministers, 

strengthened the event’s role as a 

vital forum for fostering innovation, 

sustainability, and quality within 

the wine and spirits industry 

THE DAILY • TUESDAY 13 FEBRUARY 2024 5

I NEWS I 

ADVERTORIAL 

CSR STRATEGY 2024 

Wine Paris & Vinexpo Paris continues to take steps towards sustainability on the road to 

carbon neutrality by 2050. This initiative is impacting how the event is approaching its 

environmental impact, scrutinising every element from logistics to energy use, aiming for 

a comprehensive reduction in carbon emissions. In 2024, a number of CSR strategies have 

been adopted for the show, including: 

EMPTY BOTTLE REUSE 

Exhibitors are asked to place their empty 

bottles in the box provided and to leave them 

on the edge of their stand. The bottles will 

no longer be broken up but sorted, cleaned 

and re-used by Wine Paris & Vinexpo Paris 

partner Eco in Pack, an initiative supported 

by Adelphe. The aim is to reuse 80,000 

bottles. 

COLLECTION OF WINES AND 

SPIRITS 

Exhibitors are asked to empty bottles into the 

spittoon which will be continually collected 

by a dedicated team. The leftover wine and 

spirits are collected every evening by Wine 

Paris & Vinexpo Paris partner Grap’Sud, who 

will distill them and use them as bio-fuel. The 

aim is to reuse 5,000 litres. 

CLOSURE COLLECTION 

Exhibitors are asked to recork bottles that 

are still full or empty them in the spittoon 

and collect the closure. Closures should then 

be placed in the brown paper bag provided 

in the exhibitor kit. Staff collects bags at the 

end of the exhibition. 

The closures will be collected and re-used 

by the Fédération Française du Liège (the 

French cork federation). The proceeds will be 

donated to the association Agir Cancer. The 

aim is to collect 20,000 closures. 

© Brigitte Elsner - Unsplash 

Friuli Venezia Giulia: 

A new way to taste 

wine 

Through its wines, Friuli Venezia Giulia aims to unveil 

the unique characteristics the earth can provide, 

namely freshness, balance, harmony, and the ability 

to evolve. These are just some of the wines' traits that 

will be explored during three Masterclasses at Wine 

Paris & Vinexpo Paris 2024, using specific data on 

the soil, climate, and maturation of the grapes. Each 

Masterclass will explore the specific characteristics of 

the territory of reference, guiding tasters on a journey 

into the earth and teaching them to listen to what its 

voice has to say 

Hall 2.2 / Stand E 172 

MASTERCLASSES 

TODAY 

Tuesday 13 th February 

Sauvignon & 

Friends 

1:30p.m. - 2:30p.m. 

Location: Les Masterclasses 

Room 2 

TOMORROW 

Wednesday 14 th February 

Friulano & 

Friends 

11:30a.m. - 12:30 p.m. 

Location: Les Masterclasses 

Room 2 

Domaines Paul 

Mas invites 

visitors to taste 

historic Vignes 

de Nicole wines 

2023 marked the 25 th vintage of 

Domaines Paul Mas' Vignes de 

Nicole wines. To celebrate this 

momentous occasion, Domaines 

Paul Mas, based in the Hérault 

region surrounding Montpellier, 

is proud to present visitors to 

this year's Wine Paris & Vinexpo 

Paris with an opportunity to taste 

vintages from across the 25 years 

of these historic wines. 

With a first vintage in 1998, 

Vignes de Nicole produces 

Cabernet Sauvignon - Merlot, 

Cabernet Sauvignon-Syrah, and 

Chardonnay-Viognier within the 

unique style of Domaines Paul Mas, 

which represents 17 estates across 

940 hectares over the main Crus 

of the Languedoc region: Pézenas, 

Grés de Montpellier, Terrasses du 

Larzac, Limoux, Boutenac, and 

Roussillon 

Hall 4 / Stand G 371 


ADVERTORIAL 

I NEWS I 

Jean-Claude Mas introduces Wine 

Paris & Vinexpo Paris to the magic 

of Languedoc whites 

A distinctive feature sets Domaines Paul Mas apart from 

other wine producers in the region: from the beginning, half 

of its wines have been white, at the heart of a region that 

traditionally produces reds 

This unique decision was driven by the domaines' founder, 

who was immediately convinced that "contrary to popular 

belief, the region has the terroir to produce excellent whites". 

Founded in 2000 by Jean-Claude 

Mas with a small family vineyard, 

Domaines Paul Mas now has 

seventeen châteaux and estates 

throughout the Languedoc 

Roussillon region, from the Gard to 

the Pyrénées-Orientales. In addition 

to these 940 hectares of property, 

which represent the heart of the 

company and a third of its total 

production, Domaines Paul Mas 

also vinifies grapes purchased from 

dozens of partner winegrowers and 

sells twenty-five million bottles a 

year in over eighty countries. 

In order to prove it his vision for 

white wines, Jean-Claude Mas didn't 

hesitate to take risks, and one of the 

very first cuvées to bear his name 

offered a blend of Chardonnay and 

Viognier. He transformed what 

seemed like an incongruous union, 

especially in these latitudes, into an 

aromatic bomb set to awaken the 

taste buds. His audacious choice 

paid off—it was an immediate 

success, and was emulated not only 

in the Languedoc region but also 

outside of France. This success story 

taught Jean-Claude Mas to follow his 

intuition, even when it goes against 

popular belief. Domaine de la 

Ferrandière particularly overturned a 

widespread belief by demonstrating 

that fertile soils can produce great 

white wines. With a vast diversity 

of terroirs and grape varieties at 

his disposal,Jean-Claude Mas has 

created a range of white wines with 

different characters, from wines 

offering great value for money to 

prestigious vintages. By combining 

flavour and freshness, which today's 

technology makes it possible to 

preserve, all of these wines tell the 

story of their place of origin. 

Twenty years of observation 

have enabled Jean-Claude Mas 

to select the terroirs best suited 

to the production of white wines 

and provide the vines with precise 

support in order to harvest raw 

material of the highest quality. In the 

chosen plots, a significant difference 

in temperature between day and 

night slows down the ripening of the 

Château Paul Mas, Vignes de Nicole & Côté Mas restaurant 

grapes, which gives them optimal 

freshness. Ripening must also be as 

regular as possible. 

The common denominator for 

all of the Domaines de Paul Mas' 

different Languedoc white wines is 

that there's nothing austere about 

them: they evoke generosity and 

voluptuousness, reflections of their 

southern terroirs and the freshness 

promoted by their creator. Jean- 

Claude Mas is confident in his palate 

and believes that his wines "speak 

to the world". Their international 

success would appear to prove him 

right 


© Marie Ormieres 

DOMAINE DE 

LA FERRANDIÈRE 

- A UNIQUE 

VINEYARD 

OASIS 

The property that Jean-Claude 

Mas acquired in 2013 located 

between Corbières and 

Minervois, a few kilometres from 

Carcassonne, is not your average 

vineyard. The 75 hectares of 

Domaine de la Ferrandière are 

planted in an ancient pond. 

This marshland was drained in 

the early 19th century and it took 

another fifty years to desalinate 

the land. The construction of a 

tunnel and an intricate irrigation 

and gravity drainage system 

made it possible to capture some 

of the water from the Aude river 

and pass it under the Canal 

du Midi to submerge the 2,000 

hectares of land, transforming 

the Marseillette pond into a vast 

fertile plain where today vines, 

fruit trees and rice are grown. 

A miracle of nature and human 

ingenuity, the water was turned 

into wine. 

Domaine de la Ferrandière, 

with a planted area reaching 

154 hectares ten years after its 

purchase, represents a living, 

innovative space, a unique 

natural site shaped by man. 

The eighteen grape varieties 

planted there, both native and 

from elsewhere, are vinified with 

precision to produce wines that 

reflect their terroir and the Jean- 

Claude Mas style, combining 

freshness and sapidity 


I NEWS I 

ADVERTORIAL 

Piccini redefines its 

iconic Memoro in 

“Four Element” line 

The name "Memoro" is a tribute to ancient Latin culture 

and celebrates the power of memory with an invitation 

to discover the variety the peninsula has to offer. 

The Memoro line was first created 

to put forward the best blends of 

all Italian wine areas, accentuating 

the range and diversity of different 

regions and grapes through 

research, travel and tastings. 

Piccini is introducing a new project 

with the launch of its Memoro 

Elementi line at Wine Paris & 

Vinexpo Paris 2024. The Elementi 

line aims to redefine some of the 

world's most well-known Italian 

blends into four core components 

and associate each vine with one 

of the four classical elements: 

earth, air, fire and water. The 

Memoro Elementi line highlights 

the uniqueness of each territory 

and its ancient link with the native 

grape. Piccini is pioneering this 

line with Memoro Rosso, but will 

soon apply the same concept to 

Memoro Rosato and Memoro 

Bianco. 

Piccini's Memoro Rosso Elementi 

line is composed of a Nero 

d'Avola, a deep aromatic red 

wine from Sicily (representing 

the element fire), a bright ruby 

Montepulciano from Abruzzo that 

greets with vibrant red berry and 

cherry aromas (element water), a 

Primitivo from Puglia with aromas 

of sun drenched red berries and a 

hint of dried herbs (element earth), 

and a Merlot from Veneto with 

fragrant notes of red cherries that 

delivers a smooth, medium bodied 

experience on the palate (element 

air). Four wines from four historical 

regions presenting their native 

grapes, giving a taste of the variety 

Italy has to offer 

Hall 2.2 / Stand F088 


I NEWS I 

© Alex Sarmiento 

© Alex Sarmiento 

A new chapter in wine excellence: 

The inaugural V d’Or awards ceremony 

In Paris, the wine and spirits industry gathered for the firstever 

V d’Or Awards, initiated by Vinexposium on the eve of 

Wine Paris & Vinexpo Paris 2024. This event aims to shine 

the spotlight on innovation and sustainability in wine and 

spirits. 

Tastee by Winespace secured the 

BEST NEW BUSINESS SOLUTION 

V D’OR for its digital platform 

designed to simplify wine selection 

for newcomers. This reflects an 

industry-wide move towards 

enhancing consumer accessibility 

and simplifying the wine discovery 

process. 

The BEST ECO-FRIENDLY MARKET 

LAUNCH V D’OR was awarded to 

Mallard Point from the UK for its 

adoption of aluminium packaging. 

This choice underscores a 

commitment to sustainable practices, 

offering a model for reducing 

environmental impact. 

The Wines of Alentejo Sustainability 

Programme, a collaborative effort 

between WWF Portugal and Wines 

of Alentejo, received the BEST JOINT 

INITIATIVE V D’OR. This recognises 

the effectiveness of joint efforts in 

advancing sustainable viticulture and 

promoting environmental strategies 

within the wine industry. 

Creation Wines was awarded with 

the BEST BRAND EXPERIENCE 

V D’OR for creating immersive 

consumer experiences that connect 

customers directly with the essence 

of winemaking through sensory 

engagement. 

The Old Vine Registry by The 

Old Wine Conference was given 

the BEST HERITAGE INITIATIVE 

award, focusing on the importance 

of conserving vineyard diversity 

and contributing to the sustainable 

development of the wine sector. 

The V d’Or Awards aim to highlight 

innovative and sustainable practices 

within the wine and spirits industry, 

offering a platform for recognising 

initiatives that contribute to the 

sector's advancement and appeal 

to trade visitors looking for the 

cutting edge in wine production and 

marketing 

A toast to Riedel, the official 

glassware partner at Wine 

Paris & Vinexpo Paris 2024 

In an exciting first, Riedel steps onto the stage at Wine 

Paris & Vinexpo Paris, taking on the role as the event's 

official glassware partner. 

With a heritage spanning 268 

years, Riedel's debut as the official 

glassware partner for Wine Paris 

& Vinexpo Paris is marked by an 

impressive requisition of over 

200,000 glasses. These glasses are 

being treated with meticulous care 

throughout the event, with each 

one being washed three times daily, 

culminating in a staggering 1.8 million 

washes over the course of the show. 

The Riedel stand, a 39 sqm 

space located in hall 3, offers a 

comprehensive display of the 

brand's extensive range, including 

the eagerly anticipated 2024 new 

products. Riedel's journey from 

the introduction of the innovative 

Burgundy Grand Cru glass in 1958 

to the prestigious Sommeliers Series 

in 1973, has firmly established it as a 

forerunner in the creation of varietalspecific 

glassware. This approach 

has not only transformed wine culture 

but also secured Riedel's place in the 

annals of design, with pieces featured 

in the Museum of Modern Art and the 

Corning Museum of Glass, among 

others. 

Beyond showcasing its collections, 

Riedel extends an invitation for oneto-one 

tasting sessions at their booth, 

offering a hands-on experience to 

understand how the right glass can 

elevate the wine tasting experience. 

Additionally, the brand's expertise will 

be on display at the Be-Spirits bar, 

where the Drink Specific glassware 

line will be featured, highlighting 

Riedel's commitment to enhancing 

the enjoyment of wine and spirits. 

Riedel's participation at Wine Paris & 

Vinexpo Paris 2024 not only cements 

its status as a leading figure in the 

glassware industry but also reflects 

its ongoing dedication to enriching 

the wine tasting experience through 

expertly crafted glassware 

Hall 3 / Stand J 236 


I NEWS I 

ADVERTORIAL 

SGVC Champagne classification 

offers "the right champagne to 

the right person at the right time" 

Representing some 4,000 winegrowers and cooperatives, Champagne de 

Vignerons is introducing a new way of segmenting the range of champagnes 

into three characters, each defined by specific organoleptic properties. This 

innovative approach aims to provide consumers with benchmarks to guide 

them through the diversity of terroir champagnes. 

Champagne de Vignerons is a collective brand 

created in 2001 by the Champagne Syndicat 

Général des Vignerons (SGVC) in order to develop 

the reputation of champagnes produced by the 

vineyards. The brand brings together winegrowers 

and winegrower unions who market champagne. 

Champagnes come in a wide variety of choices 

offering something for everyone. While this is a 

great strength, so much choice can sometimes 

be overwhelming to customers. To help guide 

them in making their decision, Champagne de 

Vignerons has put together a simple classification 

system based on the sensory profile of the wines, 

dividing them into three characters: lively, fruity, 

and intense. These characters give buyers a key 

to comprehending the diversity of winegrowers' 

champagnes in a new way. They also allow sellers 

to adopt a vocabulary that is easy to understand 

and intuitive, reassuring customers and facilitating 

suggestions adapted to specific preferences or 

pairings. 

Maxime Toubart, President of the SGVC, 

emphasises that the brand was developed "in 

a context where the volume of champagne 

purchases is rising, driven by the increase in 

sales of champagne by the glass and by changes 

in consumer habits." Given that champagne is 

"becoming more and more a part of consumers' 

everyday lives", the aim of this new classification is 

"to offer the right champagne to the right person at 

the right time" 

Hall 3 / Stand L156-9 


ADVERTORIAL 

I NEWS I 

Mouton Cadet presents strengthened CSR 

commitment with fair trade label at Wine 

Paris & Vinexpo Paris 2024 

Winemakers, distributors and suppliers are at the heart of CSR and 

sustainability for Baron Philippe de Rothschild branded wine, symbolised 

recently by the obtention of the Fair for Life label for its iconic wine Mouton 

Cadet rouge 

Created in 1930 by Baron Philippe de Rothschild, 

Mouton Cadet has demonstrated its continuing 

commitment to corporate social responsibility, 

adopting a CSR vision that encompasses not only 

an ecological transition, but also comprehensive 

dialogue with its winegrowers. As a part of this 

approach, the brand has now taken a significant step 

forward and obtained the Fair for Life label. 

Mouton Cadet divides its CSR 

efforts into two major areas: 

transition and transmission. 

While the brand emphasises 

that an ecological transition 

is the path forward towards 

a sustainable future, Mouton 

Cadet also understands the 

need to pass on knowledge 

and excellence to strengthen its 

community of winegrowers. 

Mouton Cadet endeavours 

to guide and encourage 

its winegrowers in the 

transformation of their 

winegrowing processes, 

accelerating the deployment of 

practices. To do this, the brand 

provides individual support, 

based on each winegrower's 

specific resources. As a 

result, today 100% of the 

label's winegrowers are High 

Environmental Value (HVE3) 

certified, and 30% of parcels 

are organic or in the process of 

converting to organic farming. 

Transitioning to a sustainable 

future is not without its economic 

implications. Taking this into 

account, Mouton Cadet is also 

investing in the deployment 

of more resilient winegrowing 

business models, capable of 

adapting to climatic shocks as 

well as market developments. 

In addition, the brand offers its 

suppliers multi-year contracts 

and boasts a loyal community of 

winegrowers, 70% of which have 

been with the brand for more 

than nine years. The fact that 

the purchase prices of Mouton 

Cadet wines are higher than 

market average also reflects a 

commitment to offering growers 

the reassurance of a more 

sustainable future. 

In the context of the brand's 

dialogue with its growers, and as 

an integral part of the company's 

social approach, Mouton Cadet 

strives to enhance expertise and 

provide support for a safe work 

environment. 

For Mouton Cadet, the success 

of a sustainable transition is 

first and foremost a human and 

collective adventure between 

all stakeholders: winemakers, 

distributors and suppliers, 

rallied around ethical principles, 

shared know-how and a culture 

of excellence 

Hall 6 / Stand F 099 

FAIR FOR LIFE 

CERTIFICATION: 

A NEW CSR 

MILESTONE 

Obtaining the Fair for Life label—a guarantee of 

ethical standards, respect for the environment, 

and economic resilience—is tangible proof 

of Mouton Cadet's ongoing commitment to 

sustainable winegrowing. Thus far, the Fair for 

Life label has been awarded to Mouton Cadet 

Rouge. 

"The Fair for Life label is part of a longterm vision 

for the Baron Philippe de Rothschild brand. It 

is at the centre of a sustainable approach that 

was initiated over 10 years ago. A heartfelt 

approach that didn't yet have a name, but which 

embodied the brand's values. This label, among 

others, also enables consumers to be informed 

about Mouton Cadet's sustainable practices and 

transparency. We're looking to the future with 

great projects that will continue to enhance 

transition and transmission," says Véronique 

Hombroekx, Managing Director of Baron Philippe 

de Rothschild's branded wines. 

In addition, within the framework of the brand's 

partnership with its winegrowers based on fair 

trade principles, Mouton Cadet has created an 

endowment fund for the development of joint 

projects, financed by the payment of one percent 

of the sales of its Fair for Life certified wines 


I EXCLUSIVE INTERVIEW I 

I LIKE 

TO MEET 

PEOPLE, 

SHAKE 

HANDS, 

EXPLAIN 

WHAT WE DO 

AND TAKE IT 

FROM THERE. 

Ole Frantzen 

Partner at Calwine AB 


I EXCLUSIVE INTERVIEW 

I 

“Many of my current partners are here, 

so it's very easy to meet a lot of them 

over the three days” 

The Daily caught up with Ole Frantzen, Partner at Calwine AB, 

in the Lounge at Wine Paris & Vinexpo Paris 

Ole Frantzen shared his thoughts on the importance of 

Wine Paris & Vinexpo Paris for his business as well as for 

the industry at large. He outlined the role of Systembolaget, 

the Swedish retail monopoly, in the landscape of the wine 

and spirits market in Sweden. 

Can you tell us about the importance 

of the Wine Paris & Vinexpo Paris 

for your business and the industry 

overall? 

This is my fourth year coming to 

the show. I think that Wine Paris 

& Vinexpo Paris is growing, it is 

becoming more and more important 

in the industry, which means that this 

year many of my current partners are 

here, so it's very easy to meet a lot of 

them over the three days. You don't 

have to go to Germany to do that 

anymore, you can do it right here in 

Paris. 

There are some other big fairs out 

there, but I do enjoy coming to Wine 

Paris & Vinexpo Paris more. I think 

it's well-structured, it's easy to orient 

yourself and preparation is quite 

easy. I really enjoy it and I think it's 

very important for the industry. 

Could you share some of your main 

goals for the show this year? 

I'm meeting with all of my current 

contacts and I have set Wednesday 

aside with no meetings. Wednesday 

will be going to be my day of 

exploration, and I look forward to 

that. 

What are you looking to explore? 

I am from Sweden which means that 

we have a retail monopoly so there 

are a lot of tenders out there and you 

try to find someone that could be a 

part of that. That said, I do not want 

to just send out lots of emails asking 

for wine. I like to meet people, shake 

hands, explain what we do and take 

it from there. 

How do you approach discovering 

and choosing new wines and spirits 

to add to your portfolio? 

The company that I'm working for is 

very focused on the off-trade, which 

means that we basically use the 

retail monopolies' tenders to look for 

wine. It's difficult in Sweden to find 

someone and help them to grow. 

Since the Horeca part of the market 

is very small, it is the off-trade that is 

the main focus. 

If you find a wine you are really 

impressed with, is there a way for 

you to encourage its inclusion in 

the Swedish retail monopoly? 

Of course. We have a retail 

monopoly called Systembolaget 

and they are great in the sense that 

they are very open to input. So if you 

find a really good wine that could fit 

the gap in their assortment, one that 

they don't already have, then it's 

always a possibility, you can offer 

it to Systembolaget, and if you're 

lucky, they might just ask for it. 

What wine and spirits trends are 

you currently most excited about? 

And are you seeing these trends 

reflected at the show? 

I have a feeling that the wines 

are going back to the roots in the 

sense that the origin is becoming 

increasingly important. There has 

also been a high sugar trend in 

wines that I think that we are going 

to see decreasing. Within rosé wines 

I do believe that the consumers are 

now getting a little bit tired of the 

pink with a dash of orange colour 

style. I wouldn't be surprised that 

if in a couple of years we see more 

traditional rosé wines, claret style or 

things like that. 

After attending Wine Paris & 

Vinexpo Paris, how do you follow 

up with your connections and 

discoveries that you've made at the 

event? 

I do believe in karma, which means 

that if I meet someone I always 

respond to them, I always send them 

my recap of the meeting, I also try to 

explain why I can't work with them 

or if I want to work with them, I try 

to explain why. I treat everyone with 

respect and that is a lot of work 

because after a show like this you 

probably have 30, 40, sometimes 50 

business cards in your pocket. But 

it's important. You need to manage 

your own brand as well 

WINE PARIS 

& VINEXPO 

PARIS CLUB 

PROGRAMME 

Vinexposium offers an exclusive 

Club programme to the most 

prestigious wine and spirits buyers 

worldwide. Key players benefit from 

a range of privileges and services, 

all year round, at all of Vinexposium 

in-person events and as well as on 

the digital portal. Club Members 

must be one of the top buyers 

in their market with a purchase 

volume exceeding a minimum 

number of bottles per year. 

6 EXCLUSIVE 

BENEFITS FOR 

CLUB MEMBERS: 

•Free Admission to Vinexposium 

events worldwide 

•Access to the lounge, the perfect 

place for networking 

•Priority services including 

concierge services, cloakroom, 

meeting rooms etc. 

•Invitations to dedicated in-person 

and online events as well as the 

grand openings of trade events 

•Free access to Vinexposium 365, 

the portal that allows buyers to 

look for new products and contact 

producers 365 days a year 

•The chance to be selected for 

Vinexposium's Hosted Buyers 

Programme and enjoy the 

advantages of an international 

city to maximise business and 

networking opportunities 


ADVERTORIAL

S de Sorgin: A rosé gin 

perfect for summer 

Hysope presents its made-in- 

France Original Tonic Water 

At Wine Paris & Vinexpo Paris for the 

first time this year, French maker of 

premium mixers Hysope presents its 

Original Tonic Water, a 100% organic 

product produced entirely in France. 

Created from natural quassia, citrus, 

gentian, and cinchona flavours, 

Hysope's Original Tonic Water 

presents a frank bitterness and rich 

aromatic bouquet that make it ideal 

for Gin Tonics and other cocktails. 

The brand is looking to expand the 

reach of its Original Tonic Water and 

other products in Western Europe 

Hall 7.1 / Stand C 079 

A single malt Scotch whisky 

risen from the ashes 

Glen Moray has been distilling fine single malts since 1897, 

continually exploring how wood influences its whisky’s 

taste. The distillery's latest release, Phoenix Rising, which 

is finished in new charred oak casks scorched by fire, is 

its tribute to the mythical bird that mysteriously burns at 

the end of its life, before being born anew. 

Inspired by the phoenix, the distillery's whisky makers 

took a smooth, balanced Glen Moray whisky aged in 

bourbon casks, and transferred it into the virgin casks, 

which have been heavily charred to release the 

wood’s full intensity 


KEY SELLING 

POINTS 

KEY SELLING 

POINTS 

Made-in-France 

100 percent organic 

Used by top hospitality 

brands Hilton and 

Cheval Blanc (LVMH) 

Notes of creamy caramel, milk 

chocolate, ginger and pepper 

Comes in an especially created 

gift box with a phoenix illustration 

Can be enjoyed by those who are 

new to whisky and connoisseurs 

Winemaker François Lurton's 

decision in 2016 to expand into 

spirits and distill Sauvignon 

Blanc resulted in the Sorgin 

premium distilled gin. This year, 

Sorgin continues to innovate, 

launching its latest creation, S 

de Sorgin, a wine-based rosé gin 

that combines the freshness of 

wine with natural aromas of pink 

grapefruit, cranberry and French 

fig for a fresh and light profile 

Hall 7.1 / Stand D 014 

KEY SELLING 

POINTS 

A wine-based gin 

Completely natural with no 

additives 

Fresh and light, perfect for 

summer 

Bottega's Green Gin: 

The unique character of 

Italian botanicals 

Bottega's Green Gin Bottega is a distilled dry gin 

produced using water from the Alps and botanicals 

from different regions of Italy, including juniper from 

Tuscany and citrus fruits from Sicily. To produce its 

Green Gin, the Italian company also known for its 

premium Prosecco and its Limoncino, lets the plants 

macerate separately and for a long time in a hydroalcoholic 

solution. A double distillation is then 

carried out, which cleanses the liquid of any 

undesirable scents producing an elegant 

distillate with a complex bouquet 


KEY SELLING 

POINTS 

Created with wild plants 

from Italy 

Unique aromatic profile 

Produced in small 

quantities, preserving its 

premium quality 


I SPECIAL FEATURE I RED WINE I 

ADVERTORIAL 

From Ardèche with Love: Cuvée A Rouge 

by Château les Amoureuses 

Hall 4 / Stand A 078 

Château les Amoureuses is presenting its limited edition red wine 

Cuvée A Rouge at Wine Paris & Vinexpo Paris this year. 

Cuvée A Rouge 2021, the latest wine from 

Château les Amoureuses, is pure, balanced 

and silky. A blend of Touriga, Syrah, 

Marselan, Mourvèdre, Cabernet-Sauvignon 

and Tempranillo, Cuvée A Rouge is a nonfiltered 

wine aged for 18 months in 100% 

TAVA amphorae. Only 3,000 bottles are 

available of this limited edition French wine. 

On the nose, this wine is deep and subtle, 

with notes of sweet spices, blackcurrant, 

black fruit and gunflint. On the palate, it gives 

pleasant minerality with aromas of black fruit 

and dried flowers mingled with baked earth 

and spices. The chewiness is intense and 

deep, with an infinite finish. Cuvée A Rouge 

pairs well with all types of grilled meat as 

well as elaborate and spicy dishes. 

the sweetness of Provençal air. When J. P. 

Bedel acquired Château Les Amoureuses 

in 2011, he had an ambitious project: to 

offer an alternative to the vineyards of the 

southern Ardèche and Drôme Provençale, 

whose image lacked the prestige of the other 

terroirs of the Rhône Valley. Château les 

Amoureuses' domaine is an ecosystem of 

150 hectares, made up of 80 hectares of 

vines, 3 hectares of olive trees and about 

thirty beehives as well as oak groves, 

truffle trees and lavender. The estate is 

organic certified by Ecocert FR-BIO-01 

and biodynamic certified by Demeter. 

Visitors to Wine Paris & Vinexpo Paris 

can discover Cuvée A Rouge and 

Château les Amoureuses' other 

wines on its stand in hall 4 

Château Les Amoureuses combines the 

rural and natural authenticity of the Ardèche 

region, respecting the natural balance of 

the living world and the mineral, bathed in 

Amo Roujo: 

A taste of tradition 

Domaine de Rimauresq's 

flagship cuvée R 

Amo Roujo, Domaine Le Novi's 

signature red wine, stands as 

a testament to the vineyard's 

commitment to organic farming 

and traditional winemaking 

techniques. Crafted from 

handpicked grapes, this wine 

is a harmonious blend of classic 

varietals, offering a rich palette 

of flavours that reflect the unique 

terroir of the region. With its robust 

body, Amo Roujo pairs perfectly 

KEY SELLING 

POINTS 

Organic 

Rich and robust flavour 

profile 

Versatile pairing 

with a wide range of cuisines, 

making it a versatile choice for any 

dining occasion 

Hall 4 / Stand B 308 

Cuvée R, Domaine de Rimauresq's flagship 

cuvée, is the fruit of the twenty years of 

labour the winery has put into its vineyards 

located in the heart of Provence. The result 

of a meticulous selection of the domain's 

best plots and precise vinification, Cuvée R 

rouge 2020 has matured for 12 months and is 

made from 39% Syrah, 29% Mourvèdre, 19% 

Cabernet Sauvignon, and 13% Grenache 


KEY SELLING 

POINTS 

A historic Cru Classé 

Low yield 

Long cellar life 


I REGION I EUROPE I 

The DWI showcases the diversity 

of German wines 

At this year's Wine Paris & Vinexpo Paris, the German Wine 

Institute (DWI) has doubled its exhibition space surface 

and is presenting a record 46 wine producers from eight 

German wine-growing regions, highlighting the variety of 

the country's offer. 

At the joint stand of the Federal 

Ministry of Food and Agriculture 

(BMEL) in the German Pavilion, 

the DWI is presenting a wide range 

of German red, white, rosé and 

sparkling wines including not only 

German flagship grape varieties such 

as Riesling and Spätburgunder, but 

also white Burgundy varieties and 

regional specialities like Silvaner and 

Scheurebe. In addition, the DWI is 

also showcasing PIWI grape varieties 

such as Sauvignac as well as alcoholfree, 

and low-alcohol wines. 

"We are delighted that so many 

local wine producers are taking the 

opportunity to present their products 

to an international audience of wine 

experts and thus represent the 

diversity of German wines," explained 

DWI Managing Director Monika 

Reule. 

Exhibitors are also offering one wine 

each at the DWI tasting counter 

throughout the event, and the DWI 

is providing a varied programme 

of seminars and themed tastings. 

Highlights include "Licence 

to Sparkle: German Premium 

Sekt" and mature wines today, 

and "Germany's Dream Team: 

Riesling+Spätburgunder" tomorrow. 

Additionally, German winegrowers 

will be organising their own seminars 

on the stand, and the team from the 

German Wine Institute as well as the 

German Wine Queen Eva Brockmann 

will be on hand to answer questions 

from trade visitors 

Hall 5.2 / Stands F049 / G049 / G069 

Domaine des Herbauges 

presents new range of premium 

cans and low alcohol wines 

The Domaine des Herbauges, a 

family-owned estate in the Loire 

Valley operating since 1864, is 

continually looking to modernise and 

stay abreast of current consumer 

trends. As a result, the estate, which 

boasts 107 hectares and makes 

mainly white wines, is launching a 

new range of wine in cans, “By Jérome 

Choblet,” the fourth generation to run 

the estate. In addition, Domaine des 

Herbauges has created a low alcohol 

line at 8.5 % to appeal to consumers 

looking for lower alcohol options 


Cooperatives shift upmarket with 

Caves de Pouilly-Sur-Loire's Le 

Poirier Fou and Tonelum 

The perception surrounding wine 

cooperatives is changing as they 

continue to invest in their wine 

making processes and develop 

their expertise, producing wines 

of increasing quality. The volumes 

processed, thanks to the inertia 

induced during the various stages 

of vinification, are also a guarantee 

of stability in terms of quality. In 

addition, the support and advice 

provided to members has helped 

to improve the quality of inputs. 

As a result, wines produced by 

cooperatives are no longer the 

ordinary wines they once had a 

reputation for, and two elegant 

examples from Caves de Pouilly- 

Sur-Loire attest to their quality: 

Le Poirier Fou, an award-winning 

single-vineyard Pouilly-Fumé cuvée 

and Tonelum, a Pouilly-Fumé from a 

predominantly flinty terroir 



I REGION I EUROPE I 

ADVERTORIAL 

Moldova's wine renaissance: 

A decade of transformation 

Wine of Moldova is exhibiting at Wine Paris & Vinexpo 

Paris for the first time this year with 18 producers 

showcasing their wines on the stand 

2024 marks 10 years of the brand's journey transforming the 

country's wine industry. The national wine brand, "Wine of 

Moldova, A Legend Alive," was launched by US Secretary of 

State John Kerry during his 2013 visit to Moldova. 

Set up in 2014 with USAID 

assistance, the National Office of 

Vine and Wine (ONVV), the premier 

public-private institution in Moldova, 

is managed and funded jointly by the 

private sector and the government. 

The ONVV's mission is to ensure 

the world is well-acquainted with 

the quality and distinctiveness of 

Moldovan wines. 

Challenges on the export market 

motivated Moldovan wineries to 

review their export offerings and 

move towards an increasing share of 

bottled wine—a product with higher 

added value. As a result, Moldova 

expanded into new markets and reoriented 

exports to the EU and other 

high-value trade markets, exporting 

its wines to over 70 countries and 

tripling in value to non-CIS countries. 

In 2017, Moldova took a leap forward 

with the Vine and Wine Register 

(VWR), enhancing transparency 

and traceability in Moldovan 

winemaking. This initiative aims 

elevate the quality of Moldovan 

wines as well as instill trust among 

consumers worldwide. 

The Product Quality Upgrading 

Programme (PQUP) was launched 

to support transitioning wineries in 

improving production technologies 

and business practices and 

move from producing bulk wine 

and low-quality bottled wine to 

new quality wine segments with 

higher value added, sustained by 

integrated marketing strategies. In 

cooperation with the Association 

of Small Winemakers (ASW), the 

Small Winemakers Mentorship 

Programme was implemented 

to identify and support small 

winemakers as a new generation 

for Moldova’s wine industry. The 

programme uses a peer-support 

format to incentivise farmers who 

own vine plantations to transition to 

commercial wines, pursuing added 

value, income, and employment 

benefits. Small winegrowers grew 

more than five times in the last 

decade. 

The Wine of Moldova Academy was 

designed to provide continuous 

education and knowledge sharing 

in wine service and hospitality, 

marketing, sales, organoleptic 

evaluation, and wine assessment. By 

partnering with international experts 

and participating in workshops and 

seminars, Moldovan wineries and 

winemakers have been able to gain 

international exposure. 

Wine tourism has also been an 

important pillar of the industry’s 

growth. Moldova hosted the Wine 

Tourism Conference (WTO) in 

2019, and soon after, in 2020, the 

Wine Routes of Moldova received 

recognition as part of the "Iter 

Vitis" Cultural Route of the Council 

of Europe. Moldova's wineries 

with tourism facilities have grown 

from 4 in 2012 to over 40 in 2023. 

Moldova currently has over 200 

wineries, including 60 boutique 

establishments. 

Over the past decade, Moldovan 

wines have received over 

6,500 international awards and 

recognitions. Wine critic Jancis 

Robinson cites the natural 

advantages to Moldova wine her 

2023 article, "Moldova's Wine 

Revolution - The Proof." International 

media outlets, including The Times, 

Euronews, Decanter, and Meininger, 

have also featured Moldovan wines, 

underscoring the quality and 

distinctiveness of the offering. This 

global recognition attests to the 

transformation of the wines over the 

last decade 

Hall 5.2 / Stand B 161 

THE BEST 

GRAPES: 

INDIGENOUS 

AND NEW 

SELECTION 

VARIETIES 

Wine of Moldova The Best 

Grapes project was designed 

to help develop best practices in 

viticulture to provide high-quality 

grapes for wine production. The 

implementation of cutting-edge 

technologies now allows grape 

growers to predict meteorological 

and disease infection risks and 

optimise spraying and other 

activities in the context of climate 

change. 

Moldovan grape growers and 

winemakers are focusing on 

indigenous grape varieties as well 

new selection varieties to give their 

wines local, distinct flavours. Local 

Moldovan grape varieties include 

Rara Neagră, Feteasca Neagră, 

Feteasca Regală, Feteasca Albă 

and new selection varieties include 

Alb de Onițcani, Codrinschi, Viorica, 

Legenda and Riton 

MASTERCLASS 

Wednesday 14 February 

1:30p.m. 

Location: Hall 5.3, Room 3 

With special participation 

of the Ambassador of 

the Republic of Moldova 

to France, Mrs Corina 

Călugăru and hosted by 

Stefan Iamandi, Director of 

the National Vine and Wine 

Office of Moldova and Robert 

Joseph, leading author and 

consultant. 


© Emilio Del Prado 

WHERE 

TO GO IN 

PARIS 

The OFF - getting into 

the right mood in the 

French Capital 

The OFF by Wine Paris & Vinexpo Paris is THE definitive 

list of restaurants and bars across the city of lights. Take 

the time to drop by one or two – and get into the right 

mood for the show! 

Bar Les Ambassadeurs 

Located opposite the Place de la Concorde, the Les Ambassadeurs bar embodies 

the quintessential spirit of Paris, a fusion of history and cutting edge. This 

legendary and unique venue enchants Parisians and guests with inventive 

cocktails and live music. 

10 Place de la Concorde - 8 e arr. - TEL: +33 1 44 71 15 17 

bar-les-ambassadeurs.com 

Huthopi 

A testament to the friendship of three chefs, 

this location serves cuisine that combines 

techniques and seasonal produce. For the 

wines, the Clown Bar shares its expertise to 

create an alluring list replete with biodynamic 

wines. 

53 rue de Charenton - 12 e arr. 

TEL: +33 1 43 46 12 94 

huthopi.fr 

Pépites 

Pépites combines the traditional wine 

merchant concept and wine bar by offering 

a generous list of nearly 1,500 organic and 

natural wines. And if you can’t find something 

you like here… 

 

36 rue de Buci - 6 e arr. 

TEL: +33 1 81 70 25 52 

pepites-lacave.fr 

Selection 

by VertdeVin 

The "Selection by VertdeVin" tasting will take place 

in Paris during Wine Paris & Vinexpo Paris 

See all restaurants & bars 

and book online: 

More informations 

& Registration 

Tuesday, 13 th February 2024 

from 7:00p.m. to 9:00p.m. 

Hôtel Mercure Paris Vaugirard 

(Porte de Versailles)

2024 Wine Paris & Vinexpo Paris - The Daily - DAY 2 EDITION

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