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2024 Wine Paris & Vinexpo Paris - The Daily - DAY 2 EDITION

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I NEWS I<br />

Industry innovation and solidarity highlighted<br />

by <strong>Vinexpo</strong>sium CEO and French government<br />

ministers at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> opening<br />

remarks<br />

<strong>The</strong> opening ceremony of <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />

<strong>2024</strong> was marked by addresses from industry and<br />

government leaders, including Rodolphe Lameyse, CEO<br />

of <strong>Vinexpo</strong>sium, the French Minister for Agriculture and<br />

Food Sovereignty, Marc Fesneau, and Thomas Cazenave,<br />

French Deputy Minister for Public Accounts. This event, a<br />

pivotal gathering for the global wine and spirits industry<br />

with a focus on enhancing French exports, has expanded<br />

this year to feature nearly 4,100 exhibitors from 48<br />

countries, with the exhibition space notably increased,<br />

especially in the spirits section.<br />

In the face of economic<br />

uncertainties and environmental<br />

challenges, the speeches<br />

underscored the industry’s<br />

commitment to innovation and<br />

sustainability. <strong>The</strong> decline in wine<br />

consumption and sales, particularly<br />

in Europe, was identified as a<br />

catalyst for sector-wide reflection<br />

and adaptation.<br />

<strong>The</strong> anticipated return of<br />

France as the world’s leading<br />

wine producer by 2023 was<br />

highlighted, emphasising the<br />

sector’s considerable economic<br />

impact, including 440,000 jobs<br />

and a turnover of 92 billion euros.<br />

<strong>The</strong> presence of the ministers<br />

underscored the government’s<br />

recognition of the sector’s<br />

economic significance and its<br />

support for innovation, including<br />

climate change adaptation<br />

strategies for vine management,<br />

the development of lower-alcohol<br />

wines, and meeting changing<br />

consumer demands.<br />

<strong>The</strong> importance of international<br />

trade and the collective effort<br />

required to navigate geo-economic<br />

risks were also prominent themes.<br />

<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong><br />

was presented as an essential<br />

platform for the industry to unite,<br />

share insights, and address<br />

current challenges while aiming<br />

for a sustainable future. <strong>The</strong><br />

collaborative tone of the opening<br />

remarks, featuring contributions<br />

from both <strong>Vinexpo</strong>sium’s CEO<br />

and government ministers,<br />

strengthened the event’s role as a<br />

vital forum for fostering innovation,<br />

sustainability, and quality within<br />

the wine and spirits industry<br />

THE DAILY • TUES<strong>DAY</strong> 13 FEBRUARY <strong>2024</strong> 5

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