2024 ITB BERLIN NEWS - PREVIEW Edition

I NEWS I
ITB Berlin 2024 takes travel technology to
the next level
At this year's ITB Berlin, a historic number of tech companies
from over 30 countries will be highlighting their innovations
and demonstrating how the sector is contributing to the
transformation of the tourism and travel experience. Five
dedicated exhibition halls and the eTravel Stage will offer
visitors to the show the chance to meet key players and
attend specialised panels and lectures, including a new
dedicated AI themed track.
The Travel Technology segment is
once again thriving at ITB Berlin,
displaying forward-looking products
and ideas under the slogan "Take
Travel Technology to the next Level.
Together". Acknowledging the
immense role played by technology
in the industry, ITB Berlin is giving
this segment its biggest platform to
date with space in five halls (5.1, 6.1,
7.1c, 8.1 and Hall 10.1), back to the size
it was pre-pandemic. The exhibitor
spectrum ranges from well-known
industry heavyweights to aspiring
startups, and spans the entire
technology value chain. Exhibitors
include Amadeus, Sabre, Bewotec,
ICEX España, Business Iceland and
Business France, to name a few.
Organised in collaboration with the
partners, the Travel Tech Café by
GIATA in Hall 5.1 and the eTravel
Lounge by Travelport in Hall 6.1 are
places where technology fans can
exchange knowledge.
Meanwhile, the popular eTravel Stage
in hall 6.1 will again
provide an impressive
programme of panels,
keynote speeches,
conferences and
lectures, giving a special
tribute to artificial
intelligence this year.
ITB Berlin has created
new AI and Digital
Destination themed
programme tracks, with
more audience space
to allow for anticipated
numbers. Visitors can look forward
to a wide range of cutting-edge
conferences and presentations by
leading travel tech experts
© Messe Berlin GmbH
The Home of Luxury is back with
a premium atmosphere and programme
© Messe Berlin GmbH
The Home of Luxury at ITB Berlin 2024 provides a first-class
platform for the luxury travel industry. Three individually
tailored exhibition areas create a unique atmosphere for
product presentations as well as meetings and events,
bringing together sellers, buyers and specialist media.
From 5 to 7 March, 2024, the Home
of Luxury at ITB Berlin will provide
an exclusive business environment
for luxury travel providers and
buyers. The dedicated exhibition
area at the Marshall Haus will house
events, luxury products and services
and provide an atmosphere for
negotiating luxury travel business.
Exhibitors taking part in the Home of
Luxury are displaying their specific
products and services in the Marshall
Haus. Exhibitors include Travel &
Taste, Blancdenoir, Cullinan Belek,
Hommage Hotels, Abercrombie
& Kent Sri Lanka and Fleesensee
Hotel. The space comprises three
exclusive, individually tailored
exhibition areas: The Garden, The
Nest and The Gallery. It offers a
unique setting where buyers can meet
specialists in a secluded atmosphere.
The Gallery is located next to a
lounge reserved for members of the
exclusive ITB Buyers Circle, to which
only 1,000 top buyers from the travel
industry are admitted each year.
A comprehensive programme will give
exhibitors and buyers of this niche
segment an opportunity to exchange
views on the latest developments in
the luxury travel industry and take
part in exclusive events. In addition
to lectures, get-togethers, networking
and speed dating, the programme
will also include a "Meet the Media"
event, which is exclusively open to
media involved in the luxury and
lifestyle market.
Luxury travel buyers can register
online here. Members of the ITB
Buyers Circle have exclusive access
to the Home of Luxury travel segment
and many other benefits. Additional
information is available on the
website
ITB HOME
OF LUXURY -
MEET THE MEDIA
EVENT (by invitation only)
Tuesday, 5 March
2:00p.m. to 3:00p.m
Thursday, 7 March
10:30a.m. to 12.00p.m.
Marshall
Haus
*exclusively open to media involved in the luxury and lifestyle market.
ITB BERLIN NEWS • WEDNESDAY 28 TH FEBRUARY 2024 5