Online Exchange Potential Impact - Wrap

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Table 4.1 Freegle groups assessed Group Geographic region Aberdeenshire West Scotland Central Fife Edinburgh Flintshire Wales Caerphilly Welshpool, Newtown and Montgomery Bognor England Greencycle (Brighton) Havant Rotherham Towcester 4.2.3 Quantifying exchanges on Freegle and Freecycle Neither of these sites offer any sort of categorisation with listings and the entire process is driven by the use of four key ‘Listing Status’ terms: offered, received, wanted and taken. These terms, along with a basic item description and the location of the item, should appear in the subject of the listings which are held in a forum-style webpage. This makes monitoring for the purposes of this report difficult, as the only way of categorising items is to read each line, identify the item, derive the classification (offered, taken, etc.) and then try and locate a matching pair which would suggest that an exchange has occurred. For example, an ‘offered’ item is commonly followed up by a ‘taken’ entry which contains most of the same text in the subject field. As described in Section 3.3, the item categories used for the Freegle analysis were expanded beyond the WRAP categories and took the form of a series of item-specific subcategories. The most significant of these subcategories fall under the small and large electrical item groups specified by WRAP and these are included in Table 4.2. Online Exchange Potential Impact 14
Table 4.2 Electrical item subcategories Large electrical items Small electrical items Fridge/Fridge-Freezer/Freezer Lighting Large electrical garden tools Video/DVD, Games, Consoles, Digital receivers Washing machines/Washer drier Hi-fi separates Musical instruments (keyboards, organs) Microwave ovens Sunbed Fan Air conditioning/dehumidifying Small electrical garden equipment equipment Dishwasher Toaster, kettles, food processing equipment Cooking equipment Sewing machine Vacuum cleaners Irons Beauty electricals The process of matching pairs of listing statuses relies heavily on the user-supplied information, which rarely conforms to the rules set out for the site. Each listing has a listing status as described above, but how these are paired, i.e. which status listing is the opposite of another, has been assumed based on provisional monitoring of obvious matched pairs. There are four matched pairs: � Offered/Taken � Wanted/Received � Offered/Received � Wanted/Taken Although the total number of listings falling under each listing status has been recorded, confirmation of a link between the matched pair combination and successful exchange has not been made. It is possible that a matched pair does not always indicate a successful exchange as an online agreement to make the exchange may prove more difficult to arrange in reality. It is also quite probable that some exchanges take place without either a ‘taken’ or ‘received’ notice being posted. Existing information does not make it possible to establish with greater certainty than this whether exchanges have taken place. 4.3 Gumtree Gumtree is a classified ads website that operates in 60 cities across six countries. Gumtree is the UK’s biggest website for local community advertising 10 and is part of the eBay family. Users can post adverts for a huge range of items and services within their local area. ‘For Sale’ adverts appear on the site for 45 days in London and 120 days elsewhere before expiring. Adverts can be deleted prior to this at any time, or can be renewed using ‘bump up’, which will reset the advert and return it to the top of the advert listings. 10 http://sheffield.gumtree.com/about_us.html Online Exchange Potential Impact 15
Page 1 and 2: Final Report Online Exchange Potent
Page 3 and 4: Executive summary This research was
Page 5 and 6: � It is clear that online exchang
Page 7 and 8: Appendix 1: Weight estimates of ite
Page 9 and 10: This report also describes the outp
Page 11 and 12: on the distribution of social grade
Page 13 and 14: Table 3.3 eBay search criteria for
Page 15: enough items listed during either t
Page 19 and 20: Outsourced procurement refers to th
Page 21 and 22: The survey respondents were firstly
Page 23 and 24: possible to identify errors. Howeve
Page 25 and 26: Figure 6.3 Average final bid price
Page 27 and 28: Figure 6.6 Proportion sold by avera
Page 29 and 30: Figure 6.7 Numbers of items unsold
Page 31 and 32: Table 6.4 Freegle item classificati
Page 33 and 34: Figure 6.10 Items exchanged on Free
Page 35 and 36: Figure 6.11 Total numbers of advert
Page 37 and 38: Table 6.6 Total adverts for priorit
Page 39 and 40: Table 4.3 (in Section 4.5) lists th
Page 41 and 42: Table 6.9 Waste Exchange UK total l
Page 43 and 44: Office of National Statistics (ONS)
Page 45 and 46: eBay is used by 37% of users to acc
Page 47 and 48: than they already do. There is less
Page 49 and 50: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 51 and 52: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 53 and 54: Table 7.4 Responses to question ask
Page 55 and 56: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 57 and 58: 70% 60% 50% 40% 30% 20% 10% Figure
Page 59 and 60: Differences can be seen in the high
Page 61 and 62: Percentage of respondents Figure 7.
Page 63 and 64: Table 7.6 The two most popular alte
Page 65 and 66: developed to account for third part
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9.1.5 Consumer survey The survey da
Page 69 and 70:
Appendix 1: Weight estimates of ite
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Figure A1.1 Total estimated tonnage
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Gumtree The average number of listi
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Figure A1.4 Total estimated tonnage
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Table A1.7 Comparison of numbers an
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Combining the estimated tonnage exc
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3. If you have used online exchange
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www.wrap.org.uk/onlineexchange
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