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Online Exchange Potential Impact - Wrap

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Figure 6.12 Total numbers of adverts for each type of item across all areas on Gumtree<br />

Total number of advertisements<br />

1000<br />

900<br />

800<br />

700<br />

600<br />

500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

6.4 Preloved<br />

Milton Keynes Portsmouth Cardiff Sheffield Inverness<br />

Activity on Preloved is much lower than that on Gumtree, with just 163 adverts in total for all priority<br />

items across all five areas. Table 6.6 shows the number of adverts for each item in each area. The<br />

most adverts found for any search was for mobile phones in Doncaster, for which 17 adverts were<br />

listed. In many cases just one or two adverts appeared for each search, with some searches yielding<br />

no results at all in that area. In particular there is very little Preloved activity in Inverness; out of all<br />

the searches conducted for priority items, just three adverts were returned (for two computers and<br />

one leather jacket).<br />

<strong>Online</strong> <strong>Exchange</strong> <strong>Potential</strong> <strong>Impact</strong> 34

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