Online Exchange Potential Impact - Wrap

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Contents 1.0 Introduction ................................................................................................................................ 6 2.0 Definition of Reuse ..................................................................................................................... 7 3.0 Data Gathering............................................................................................................................ 7 3.1 Background ........................................................................................................................ 7 3.2 Geographical Distance for Online Monitoring .......................................................................... 8 3.3 Items and products of interest.............................................................................................. 9 4.0 Website Specific Research........................................................................................................ 11 4.1 eBay ................................................................................................................................ 12 4.1.1 Website throughput .............................................................................................. 12 4.1.2 Proportion sold ..................................................................................................... 12 4.2 Free exchange websites ..................................................................................................... 13 4.2.1 Freecycle ............................................................................................................. 13 4.2.2 Freegle ................................................................................................................ 13 4.2.3 Quantifying exchanges on Freegle and Freecycle ..................................................... 14 4.3 Gumtree ........................................................................................................................... 15 4.3.1 Quantifying sales on Gumtree ................................................................................ 16 4.4 Preloved ........................................................................................................................... 16 4.4.1 Quantifying sales on Preloved ................................................................................ 16 4.5 Business to Business (b2b) ................................................................................................. 16 4.5.1 Quantifying b2b exchanges .................................................................................... 17 5.0 Consumer Survey ...................................................................................................................... 18 5.1 Confidence Intervals .......................................................................................................... 19 5.2 Bias and Error ................................................................................................................... 20 6.0 Monitoring Results .................................................................................................................... 20 6.1 eBay Monitoring Results ..................................................................................................... 20 6.1.1 Priority items added per week ................................................................................ 20 6.1.2 Proportions of items sold ....................................................................................... 22 6.2 Freegle Monitoring Results ................................................................................................. 27 6.3 Gumtree ........................................................................................................................... 32 6.4 Preloved ........................................................................................................................... 34 6.5 Business to Business.......................................................................................................... 36 7.0 Consumer Survey Outputs ........................................................................................................ 40 7.1 Users of Online Exchange Websites .................................................................................... 41 7.1.1 Which online exchange websites are used? ............................................................. 41 7.1.2 How have the online exchange sites been used? ...................................................... 42 7.1.3 Reasons for using online exchange sites ................................................................. 43 7.1.4 What items have been exchanged or would be considered for exchange? .................. 43 7.1.5 Offline alternatives to dispose (or recycle/reuse) items ............................................. 45 7.2 Non-users of online exchange websites ............................................................................... 49 7.2.1 Awareness of online exchange sites ........................................................................ 49 7.2.2 Reason for not using online websites ...................................................................... 50 7.2.3 Willingness to use online exchange sites for non-users ............................................. 50 7.2.4 Offline alternatives to exchange or dispose (or recycling/reuse) items for non-users of online exchanges .............................................................................................................. 51 7.3 Comparison of users and non-users .................................................................................... 55 7.4 Additional analysis of alternative disposal routes .................................................................. 57 8.0 Opportunities for market development ................................................................................... 62 9.0 Observations and conclusions .................................................................................................. 63 9.1 Observations..................................................................................................................... 63 9.1.1 eBay .................................................................................................................... 63 9.1.2 Gumtree .............................................................................................................. 64 9.1.3 Preloved............................................................................................................... 64 9.1.4 Freegle/Freecycle .................................................................................................. 64 9.1.5 Consumer Survey .................................................................................................. 65 9.2 Conclusions ...................................................................................................................... 65 Online Exchange Potential Impact 4
Appendix 1: Weight estimates of items ............................................................................................... 67 Ebay 68 Preloved ....................................................................................................................................... 70 Gumtree ....................................................................................................................................... 71 Freegle 72 Summary ...................................................................................................................................... 73 Appendix 2: Customer Survey Questionnaire ...................................................................................... 78 Acknowledgements The author would like to thank Kat Fletcher and Edward Hibbert (both from Freegle) for providing data for this project. Online Exchange Potential Impact 5
Page 1 and 2: Final Report Online Exchange Potent
Page 3 and 4: Executive summary This research was
Page 5: � It is clear that online exchang
Page 9 and 10: This report also describes the outp
Page 11 and 12: on the distribution of social grade
Page 13 and 14: Table 3.3 eBay search criteria for
Page 15 and 16: enough items listed during either t
Page 17 and 18: Table 4.2 Electrical item subcatego
Page 19 and 20: Outsourced procurement refers to th
Page 21 and 22: The survey respondents were firstly
Page 23 and 24: possible to identify errors. Howeve
Page 25 and 26: Figure 6.3 Average final bid price
Page 27 and 28: Figure 6.6 Proportion sold by avera
Page 29 and 30: Figure 6.7 Numbers of items unsold
Page 31 and 32: Table 6.4 Freegle item classificati
Page 33 and 34: Figure 6.10 Items exchanged on Free
Page 35 and 36: Figure 6.11 Total numbers of advert
Page 37 and 38: Table 6.6 Total adverts for priorit
Page 39 and 40: Table 4.3 (in Section 4.5) lists th
Page 41 and 42: Table 6.9 Waste Exchange UK total l
Page 43 and 44: Office of National Statistics (ONS)
Page 45 and 46: eBay is used by 37% of users to acc
Page 47 and 48: than they already do. There is less
Page 49 and 50: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 51 and 52: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 53 and 54: Table 7.4 Responses to question ask
Page 55 and 56: 70% 60% 50% 40% 30% 20% 10% 0% Figu
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70% 60% 50% 40% 30% 20% 10% Figure
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Differences can be seen in the high
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Percentage of respondents Figure 7.
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Table 7.6 The two most popular alte
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developed to account for third part
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9.1.5 Consumer survey The survey da
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Appendix 1: Weight estimates of ite
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Figure A1.1 Total estimated tonnage
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Gumtree The average number of listi
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Figure A1.4 Total estimated tonnage
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Table A1.7 Comparison of numbers an
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Combining the estimated tonnage exc
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3. If you have used online exchange
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www.wrap.org.uk/onlineexchange
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