Online Exchange Potential Impact - Wrap

Contents
1.0 Introduction ................................................................................................................................ 6
2.0 Definition of Reuse ..................................................................................................................... 7
3.0 Data Gathering............................................................................................................................ 7
3.1 Background ........................................................................................................................ 7
3.2 Geographical Distance for Online Monitoring .......................................................................... 8
3.3 Items and products of interest.............................................................................................. 9
4.0 Website Specific Research........................................................................................................ 11
4.1 eBay ................................................................................................................................ 12
4.1.1 Website throughput .............................................................................................. 12
4.1.2 Proportion sold ..................................................................................................... 12
4.2 Free exchange websites ..................................................................................................... 13
4.2.1 Freecycle ............................................................................................................. 13
4.2.2 Freegle ................................................................................................................ 13
4.2.3 Quantifying exchanges on Freegle and Freecycle ..................................................... 14
4.3 Gumtree ........................................................................................................................... 15
4.3.1 Quantifying sales on Gumtree ................................................................................ 16
4.4 Preloved ........................................................................................................................... 16
4.4.1 Quantifying sales on Preloved ................................................................................ 16
4.5 Business to Business (b2b) ................................................................................................. 16
4.5.1 Quantifying b2b exchanges .................................................................................... 17
5.0 Consumer Survey ...................................................................................................................... 18
5.1 Confidence Intervals .......................................................................................................... 19
5.2 Bias and Error ................................................................................................................... 20
6.0 Monitoring Results .................................................................................................................... 20
6.1 eBay Monitoring Results ..................................................................................................... 20
6.1.1 Priority items added per week ................................................................................ 20
6.1.2 Proportions of items sold ....................................................................................... 22
6.2 Freegle Monitoring Results ................................................................................................. 27
6.3 Gumtree ........................................................................................................................... 32
6.4 Preloved ........................................................................................................................... 34
6.5 Business to Business.......................................................................................................... 36
7.0 Consumer Survey Outputs ........................................................................................................ 40
7.1 Users of Online Exchange Websites .................................................................................... 41
7.1.1 Which online exchange websites are used? ............................................................. 41
7.1.2 How have the online exchange sites been used? ...................................................... 42
7.1.3 Reasons for using online exchange sites ................................................................. 43
7.1.4 What items have been exchanged or would be considered for exchange? .................. 43
7.1.5 Offline alternatives to dispose (or recycle/reuse) items ............................................. 45
7.2 Non-users of online exchange websites ............................................................................... 49
7.2.1 Awareness of online exchange sites ........................................................................ 49
7.2.2 Reason for not using online websites ...................................................................... 50
7.2.3 Willingness to use online exchange sites for non-users ............................................. 50
7.2.4 Offline alternatives to exchange or dispose (or recycling/reuse) items for non-users of
online exchanges .............................................................................................................. 51
7.3 Comparison of users and non-users .................................................................................... 55
7.4 Additional analysis of alternative disposal routes .................................................................. 57
8.0 Opportunities for market development ................................................................................... 62
9.0 Observations and conclusions .................................................................................................. 63
9.1 Observations..................................................................................................................... 63
9.1.1 eBay .................................................................................................................... 63
9.1.2 Gumtree .............................................................................................................. 64
9.1.3 Preloved............................................................................................................... 64
9.1.4 Freegle/Freecycle .................................................................................................. 64
9.1.5 Consumer Survey .................................................................................................. 65
9.2 Conclusions ...................................................................................................................... 65
Online Exchange Potential Impact 4